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APLF’s Materials, Manufacturing & Technology (MM&T) 30th Anniversary Comes To a Successful Close And Nets More Buyers And Exhibitors

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HONG KONG, April 25, 2014 /PRNewswire/ — APLF’s Materials, Manufacturing & Technology 30th Anniversary drew more exhibitors and buyers at its 30th anniversary edition held from 31 March to 2 April at the Hong Kong Convention & Exhibition Centre.
Brasil Beyong Concept – Graffiti on Leather
Brasil Beyong Concept – Graffiti on Leather

Brazilian Pavilion Inauguration
Brazilian Pavilion Inauguration

Business Discussion
Business Discussion

Indian Pavilion
Indian Pavilion

1,213 exhibitors from 50 countries and regions showcased their latest products at MM&T this year including 97 first-time exhibitors from Argentina, Brazil, Mainland China, Colombia, Finland, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Pakistan, Portugal, Spain, Taiwan, Thailand, Turkey, Uruguay, UK and USA.

This year’s MM&T hosted a total of 18,895 visitors including 14,848 international buyers from 93 countries and regions. 8,174 buyers from outside of Mainland China and Hong Kong visited the fair this year, representing an impressive increase of 8.73% in comparison to last year. The positive outcome of the fair reinforced MM&T’s position as “The Meeting Place for the Global Leather Industry”.

Brazil was the Focus Country at MM&T this year and 38 Brazilian companies exhibited at the fair. Representatives from Brazil, supported by CICB and Apex-Brasil, presented several seminars at the Leather Forum on subjects such as traceability, environment and sustainability by leading experts from the industry. In addition, there was the Design na Pele (Leather & Design) exhibition illustrating beauty and flexibility as characteristics of leather can be brought out when in the hands of truly creative designers.

The release of the Brasil Beyond Concept also drew people’s attention at APLF MM&T, especially due to performances like live graffiti on leather articles, which took place in the Brasil Beyond exclusive stand. The new communication campaign of the Brazilian Leather Project and the launch of the new edition of Brazilian Leather Book were also some of the highlights of the nation’s participation at APLF – MM&T.

The Council for Leather Exports (CLE) from India also participated at this year’s MM&T and showcased products from 57 Indian companies. A wide-range of finished Leather, leather garments, fashion accessories & small leather goods were displayed by participating companies.

What buyers said:

Billy Tapp, Justin Brands, USA: “Word of mouth drove me to attend APLF-MM&T. I was amazed with numbers of national pavilions and pleased to see all the materials and finished products displayed under one roof.”

Harvijay Bahia, Hits Exports, India: “My first visit at APLF and I am delighted to see this most universal fair with many international exhibits. I will definitely be coming back.”

Dick Hauber, Managing Director, Netraco, Amsterdam: “I have been here for 25 years and APLF is always the best place for getting inspirations for trends.”

What exhibitors said:

Fabricio Zwetsch, America Leather, Brazil: “APLF MM&T is an event that traditionally holds a very successful position in terms of business. The marketing activities as a part of the Brazil Focus Country initiative provided potential clients with more visibility and understanding of leather from Brazil. It’s a good initiative for us in order to open new markets and meet new clients”.

Toryal SA, Maximilian Christ, Uruguay: “We do sheep skin and mainly target Chinese factories at APLF. We are happy to see many relevant buyers and build up new connections.”

Jacques Rostaing, Rostaing Tannery, Vietnam: “We specialise in finished leather and mainly sell to handbags manufacturers. The Asia market is our key focus and we believe MM&T is the best platform for us to achieve this on.”

Thanate Eravaddeekul, Thai Tanning Co., Ltd, Thailand: “We have been with the Thailand pavilion for years and the prospects we find here always encourage me to come back year-on-year. Hong Kong is still the most important meeting place compared with China.”

The next edition of Materials, Manufacturing & Technology (MM&T) will take place 30 March – 1 April 2015 at Hong Kong Convention & Exhibition Centre. Visit to find out more.

Notes to Editors

About APLF Limited
APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.

About SIC Group
SIC Group has been organising international professional events since 1926 for companies working in the leather sector. Its role is to support businesses in their development and offer them work platforms in areas of the world with high potential. With nine shows organised each year, SIC Group and its partners can take advantages of expertise that is unique in the world.

About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world’s fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 70 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 60 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore and Chennai organise 20 exhibitions and 60 conferences every year across the country.

About UBM plc (

UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world’s buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news and updates from across the businesses and selected members of UBM’s Twitter.

For fair details, please contact:

Ms Perrine Ardouin, Director

For media enquiries, please contact:

Mr Mander Huang, Marketing Manager

Ms Chi-On Kwok, Assistant Marketing Communications Manager

APLF Limited
17/F China Resources Building,
26 Harbour Road, Wanchai, Hong Kong
Tel: +852-2827-6211
Fax: +852-2827-7831
Source: APLF Limited

Written by asiafreshnews

April 29, 2014 at 2:35 pm

Posted in Uncategorized

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