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Archive for April 22nd, 2014

Marketing Empowered Sales is a Necessary Reboot for an Aging Model, Finds Frost & Sullivan

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– Research finds marketing automation-enabled analytics and measurement drives lead generation and nurturing, boosting campaign success rates

MOUNTAIN VIEW, Calif., April 18, 2014 /PRNewswire/ — The sales lifecycle starts with marketing, serving as a conduit for high-level leads pursued by business development teams. However, findings show most marketing and sales departments function completely separately, not feeding into each other or bridging gaps. Research reveals marketing activities must work in tandem with sales efforts; otherwise, unattainable revenue is left on the table. Essentially, for most markets, relationships matter to convert conversations into acquisitions, nurturing prospects and customers to form lasting relationships. To enable this efficient customer relationship management (CRM), the most powerful tool is having intelligence on customer triggers and behavior, which is made possible by marketing automation tools.

New analysis from Frost & Sullivan’s latest white paper, Marketing Automation: The Secret Sauce to Marketing-Driven Sales Growth and Empowerment, finds marketing costs quickly spiral out of control when left unmeasured and isolated, causing overhead costs to hemorrhage the bottom line. This comes in the form of struggling to identify meaningful data, sales and marketing working in silos, prolonged sales cycles, and other roadblocks. This white paper series evaluates marketing today and the challenges it brings; highlights the solutions to reboot aging marketing models; and provides three case studies on the application of marketing automation tools to the healthcare, insurance and financial services, and manufacturing industries.

For the full multimedia research experience, including a video and complimentary white paper downloads, visit:

“The top two challenges for marketers today are empowering sales by breaking down silos between marketing and sales departments, and creating personalized experiences for their customers and prospects,” said Mukul Krishna, Digital Media senior global director at Frost & Sullivan. “Marketing must come to terms with a new world reality, which includes the need to streamline CRM despite fewer resources and make marketing more accountable. To do so, marketers must avoid isolated, manually intensive tasks and automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions.”

The success or failure of a marketing campaign is based on the level of individual consumers, experiences, engagement and conversions. A strategic solution should offer advanced campaign execution, as well as email, social media and behavioral marketing capabilities for B2B and B2C organizations. Removing the guesswork from marketing, users can study individual profiles, inbound referrals and information about prospect behavior.

Marketing Automation: The Secret Sauce to Marketing-Driven Sales Growth and Empowerment is part of the Digital Media industry research group, which also includes: Global Marketing Process Optimization Solutions Market, Global Enterprise Content Management Market, Analysis of the Global Digital Asset Management Market, and Global Digital Analytics Market, among many others. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

Connect with Frost & Sullivan on social media, including Twitter, Facebook, SlideShare and LinkedIn, for the latest news and updates.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion

Join Us: Join our community

Subscribe: Newsletter on “the next big thing”

Register: Gain access to visionary innovation

Britni Myers
Corporate Communications – North America
P: +1-210-477-8481
F: +1-210-348-1003

Twitter: @FS_ITVision
LinkedIn Group: Ask the Frost & Sullivan Digital Media Team
Facebook: Frost & Sullivan
Source: Frost & Sullivan

Written by asiafreshnews

April 22, 2014 at 5:26 pm

Posted in Uncategorized

Google Search and Navigation Most Used Apps While Driving says Strategy Analytics

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— 48 percent of US Smartphone Owners Use Apps Behind the Wheel

BOSTON, April 18, 2014 /PRNewswire/ — Google Search and Google Navigation are the two most commonly used apps while driving in the US and Western Europe according to a recent Strategy Analytics ( survey. The Automotive Consumer Insights (ACI) report “The Connected Car: Consumer Interest and Current User Experience” shows that 48 percent of smartphone owners in the US report using apps while driving. This is in comparison to 37 percent in Europe and a whopping 78 percent in China.

Logo –

Click here for the report:

Facebook is also frequently used while driving by smartphone owners in the US and Western Europe. Additionally, Pandora is regularly accessed behind the wheel in the US while QQ, WeChat, and Sina Weibo are most commonly used while driving in China.

“Drivers are frequently accessing these services, with search, navigation, and parking finder apps in particular, providing tangible benefits to driving,” commented Chris Schreiner, Director of Strategy Analytics Automotive Consumer Insights. “Consumers tell us they want to access these apps through the in-vehicle controls to minimize driver distraction, but current connected car implementations leave much to be desired.”

Kevin Nolan, Vice President of Strategy Analytics UX Innovation Practice added “Apple CarPlay and Google’s Open Automotive Alliance have the potential to provide better access to a wider variety of apps, but implementation issues may hinder the overall user experience of those solutions.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

US Contact: Chris Schreiner, +1 617 614 0700,
European Contact: Kevin Nolan +44(0) 1908 423 609,
Source: Strategy Analytics

Written by asiafreshnews

April 22, 2014 at 5:07 pm

Posted in Uncategorized

Taiwan Government Held the First International iCampus Forum and Exhibition with the Joint Force of Industry and Academy Setting Sight on Three Billion Market of iCampus in 2015

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TAIPEI, April 18, 2014 /PRNewswire/ — Taiwan Industrial Development Bureau of Ministry of Economic Affairs, Institute for Information Industry and Taiwan Cloud Industry-Academy Application Alliance officially began the national iCampus program by holding the First International iCampus Forum and Exhibition at the end of March. The government, academy and industry joined together to promote the concept in order to encourage ten thousand schools to follow suit and to help the industry to explore the opportunities in the international market.

The director general of Industrial Development Bureau, Dr. Ming-Ji Wu, indicated that the applications of the information technology would change the face of campuses and the idea of iCampus would make a breakthrough in classrooms and traditional teaching approaches and would transform education and the learning industry. In light of its development, Taiwan would actively participate in the trend by establishing “Emerging iCampus Industry” and building the value chain.

The forum discussed the trend and developing roadmap, covering the iCampus applications in learning, governance, management, health control and sustainability. Taiwan enterprises also showcased their world-class iCampus applications and achievements, like the management with the consideration of learner-centered approaches, tailor-made health plans for students and “Zero-Carbon” classrooms. In addition, Institute for Information Industry worked closely with Taiwan enterprises to collaborate with overseas partners for new opportunities by offering the total solution of iCampus.

Institute for Information Industry estimated that the domestic and international market of innovative and integrated services of iCampus would increase up to three billion US dollars in 2015 and would be conducive to Taiwan enterprises to earn more new opportunities.

This article is an advertisement of Taiwan Industrial Development Bureau of Ministry of Economic Affairs.

For more information, please contact Tina Shao at +886-2-6631-6736 begin_of_the_skype_highlighting +886-2-6631-6736 免費 end_of_the_skype_highlighting or

Source: Taiwan Industrial Development Bureau of Ministry of Economic Affairs

Written by asiafreshnews

April 22, 2014 at 4:27 pm

Posted in Uncategorized

OANDA Opens Global Online Marketplace for Retail FX Investors

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Featuring products developed by the broker and its partners, the OANDA Marketplace provides fxTrade clients with value-added tools and services
SINGAPORE, April 17, 2014 /PRNewswire/ — OANDA, a global provider of innovative foreign exchange trading services, is pleased to introduce the OANDA Marketplace — an online directory of tools, software, and products for self-directed investors to augment their trading strategies and to grow their knowledge of FX trading.
Featuring products developed by OANDA’s engineers as well as the company’s valued partners; the OANDA Marketplace features risk management tools, charting and technical analysis resources, mobile apps, MetaTrader 4 plugins, copy-trading Trade Leaders (currently available in the U.S. and Europe), browser extensions, FX trading books, and educational videos.
“For new and experienced traders, it can be cumbersome wading through all the technologies available online to clearly understand what tools may truly add value to their trading strategies. The OANDA Marketplace will help our clients quickly find the tools they need all in one place,” said Trevor Young, Vice President, Product Management, OANDA. “The online store concept ecosystem that you see happening across all industries worldwide has proven to be successful. As we continue to expand our partner program, we believe our focused approach to providing our clients with a dedicated online store containing the tools and services needed to improve their trading strategies will prove equally successful.”
In the coming months, our clients will find an ever-expanding list of products. While anyone can browse the Marketplace, some tools and services are specifically designed to work on OANDA’s award-winning fxTrade platform.
“The OANDA Marketplace is an important distribution channel for partners to showcase their tools and services, like our Cross Connected Virtual Private Server services,” said Gordon McArthur, CEO, BeeksFX. “Building on our partnership with OANDA, the Marketplace gives BeeksFX the visibility and opportunity to offer our robust, fully managed, and low-latency services to OANDA’s clients to help them achieve their trading goals.”
To explore the OANDA Marketplace, please visit and stay up-to-date on what’s new via @FXMarketplace on Twitter. Follow OANDA on Twitter, Facebook, or YouTube.
For more information, please contact:
The Hoffman Agency for OANDA Asia Pacific
Jacintha Ng
Direct: +65-6361-0250
OANDA transformed the business of foreign exchange through an innovative approach to forex trading. The company’s industry leading online trading platform, fxTrade, introduced a number of firsts to the marketplace, including immediate execution; instant settlement on trades; trades of any size between one unit and 10 million units; and interest calculated by the second. The company’s many awards attest to the power and flexibility of its trading platform. In 2013, OANDA was honoured with nearly a dozen awards, including Best Trade Execution Provider, Best Retail Trading Platform and Best Mobile Trading Platform by International Finance Magazine; as well as Best Value for Money by Investment Trends in each of the U.S., UK, and Asia Pacific markets.
OANDA was also the first online provider of comprehensive currency exchange information, and today the company’s OANDA Rate® data provides benchmark rates for corporations, auditing firms, and global banks.
OANDA has seven offices worldwide, in Toronto, Chicago, New York, Boston, London, Singapore, and Tokyo. OANDA is fully regulated by the U.S. Commodity Futures Trading Commission (CFTC), the U.S. National Futures Association (NFA), the Monetary Authority of Singapore (MAS), the Investment Industry Regulatory Organization of Canada (IIROC), the UK Financial Conduct Authority (FCA), and the Japanese Financial Services Agency (FSA).
About OANDA Asia Pacific
This information is made available to you by OANDA Asia Pacific Pte Ltd. OANDA Asia Pacific Pte Ltd holds a Capital Markets Services Licence issued by the Monetary Authority of Singapore and is also licensed by the International Enterprise Singapore. Co Reg No. 200704926K. Trading in leveraged over-the-counter contracts for foreign currency, precious metals, and CFDs carries a high level of risk and may not be suitable for all investors. You should never put at risk any amount that you cannot afford to lose. More details under:
© 1996 – 2014 OANDA Corporation. All rights reserved. All Registered Trade Marks used in this set of material, whether marked as Trade Marks or not marked, are declared to belong to their respective owner(s). OANDA Corporation owns Trade Marks of all its “FX” products.
The information on this material is not directed at residents of the United States, nor is it intended for distribution to, or use by, any person in any jurisdiction, where such distribution or use is contrary to local laws or regulations.
Source: OANDA

Written by asiafreshnews

April 22, 2014 at 4:14 pm

Posted in All releases

American Crew, Leader in Professional Men’s Grooming, Takes the All-Star Challenge to the Global Stage

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DENVER, April 17, 2014 /PRNewswire/ — American Crew, the professional leader in men’s grooming, puts men’s cuts and style center stage in Lisbon, Portugal, for the 2013-2014 All-Star Challenge, the annual global competition to recognize the best men’s hair stylists in the world.

The American Crew All-Star Challenge is widely considered one of the top men’s grooming competitions. The Challenge focuses on the art of hairdressing — creativity, technique and one’s interpretation of masculinity in the modern world. The competition finals and crowning of the 2013-2014 Global Champion will take place at the MEO Arena in Lisbon, on April 28th.

“Men’s grooming continues to be a global opportunity. Europe is a priority market for American Crew as we see growth potential to partner with salons through product innovation, marketing support and our educational commitment,” said Raquel Matilla, American Crew Global Director of Marketing. “We’re excited to celebrate the talent of top hairdressers in one of Europe’s most creative and beautiful cities.”

More than 1100 stylists from 18 countries entered the competition, with the following country finalists chosen to represent on the global stage: Australia, Denmark, Canada, France, Germany, Hungary, Ireland, Norway, Netherlands, Russia, Spain, Sweden, Switzerland and the United States.

“The All-Star Challenge has quickly become a premiere hair stylist competition — the level of skill and global excitement for this is tremendous,” said Craig Hanson, American Crew Creative Director. “Each country finalist brings to life a unique artistic interpretation of cutting method and style.”

The global judging panel for the competition is: David Raccuglia, founder of American Crew; Hanson; Sandra Nygaard, Senior Fashion and Grooming Editor, Men’s Health; Sergi Bancells, General Manager USA, Spain and Latin America, Estetica Magazine; and Pedro Jose Munoz, 2012-2013 All-Star Challenge Global Champion.

For visuals, individual how-tos and behind-the-scenes coverage of the American Crew All-Star Challenge, please visit American Crew’s All-Star Challenge Digital Headquarters at

About American Crew All-Star Challenge:
The American Crew All-Star Challenge is about being recognized as the best stylist for men in the world. The cut. The model. The photograph. Bring it all together to create your ultimate interpretation of the American Crew man. We want the best stylist on the planet. One with a truly unique, artistic vision. One who understands what it takes to create a masculine, modern edge. And one who captures their masterpiece with professional-level art direction and photography. If you’ve got what it takes, start perfecting your style, because The American Crew All-Star Challenge is bigger and better than ever. To learn more go to Follow us on Twitter: @AmericanCrew and Facebook:

About American Crew:
American Crew, the professional leader in men’s grooming, is the brand that defines men’s style, hair care and grooming trends, distributed in more than 30,000 salons across over 40 countries. The American Crew family of grooming products delivers everything needed to create and care for men’s styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevating men’s style and enhancing their personal image, and provides education, marketing and imaging support to help stylists communicate the brand’s vision of men’s grooming and fashion — classic style, reliability and confidence — to the marketplace. For more information, visit

Source: American Crew

Written by asiafreshnews

April 22, 2014 at 11:44 am

Posted in Business & Finance

UTZ Certified Launches Sustainable Hazelnuts Farming Initiative in Turkey

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AMSTERDAM, April 17, 2014 /PRNewswire/ — UTZ Certified is launching a three-year initiative in Turkey aimed at bringing sound sustainability standards to hazelnut farming. A pilot project will be implemented across three hazelnut producing regions in the country; Trabzon and Giresun in the Northeast, and Duzce in the Northwest; where about 175 farmers are expected to take part. UTZ members such as Migros/Delica AG, Natra and REWE Group are actively collaborating in this initiative.


UTZ is the first certification scheme to address the three pillars of sustainability in hazelnut farming: people, profit and planet. During this pilot project, UTZ Certified will apply a set of requirements covering safe and healthy working conditions, good agricultural practices and protection of the environment in order to bring the hazelnuts sector to sustainable production.

Turkey accounts for over 70% of hazelnut production worldwide, with the majority imported to European countries and used in the confectionery industry. The latter is aware of the need for greater sustainability measures in the sector which will lead to better products for consumers.

“UTZ is keen to take up the challenge and expects to have its first certified hazelnut production in the market by the beginning of 2016,” says Han De Groot, executive director at UTZ Certified. “UTZ has proved that with a committed coalition of partners from trade, food industry, retail and NGOs it is possible to invest in a credible sustainability program for cocoa, coffee and tea. Now is the time to apply our experience in the hazelnuts sector,” he concluded.

The requirements for sustainable hazelnut farming were developed in close consultation with farmers, industry, governmental institutions, NGOs and other stakeholders. They have been compiled into a draft hazelnut module, designed to sit alongside the UTZ Certified core code of conduct. The module was open for public consultation via the UTZ website from March 1st to April 14th, and a second round of consultation will follow in 2015.

About UTZ Certified

UTZ Certified is a program and label for sustainable farming of coffee, cocoa and tea. Its mission is to create a world where sustainable farming is the norm. The UTZ program enables farmers to learn better farming methods, to improve working conditions and to take better care of people and the environment. The compliance with our strict requirements by UTZ certified farms and businesses, is closely monitored by independent third parties. More information at:

Source: UTZ Certified

Written by asiafreshnews

April 22, 2014 at 10:14 am

Posted in Business & Finance