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Frost & Sullivan Applauds Heller for Continuing to Outpace the Competition in the SMT Reflow Soldering Equipment Market

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— The company stands out for its technology and product leadership, and maintenance of close customer relationships

MOUNTAIN VIEW, California, April 1, 2014 /PRNewswire/ — Based on its recent analysis of the surface mount technology (SMT) reflow soldering equipment market, Frost & Sullivan recognizes Heller Industries with the 2013 Global Frost & Sullivan Award for Company of the Year. Unmindful of the intensifying competition, Heller continues to grow and has captured 20 percent of the SMT reflow soldering equipment market. The company benefited from the increasing penetration in the cell phone segment, which helped it achieve record financial performance in 2012 and the same level of profitability in 2013.

“Heller’s growth is driven by an impressive product line and its innovative growth strategies that have enabled it to fulfill its customer requirements, whether it is flux reduction, nitrogen and energy cost-savings, environment-friendly strategies, or a faster return on investment (RoI),” said Frost & Sullivan Research Analyst.

Handling of flux is among the top challenges for customers, as it can leave residue that drips onto the circuit board and within the oven. The company has developed a solution called “flux reactors,” which contains a catalyst. The catalyst, flux, and oxygen create a chemical reaction, during which the flux is reduced and oxygen is burnt out. This helps customers save 20-30 percent of their nitrogen costs and eliminates flux.

Flux reduction is a significant focus area for customers that demand preventive maintenance with no downtime. Preventive maintenance in an oven can last six hours and includes cool-down time, actual clean time, and reheating. Heller’s innovative solution is expected to let the reflow oven run for six months without downtime for preventive maintenance.

Heller also leads in terms of open collaboration with customers. It has set up a customary advisory board with 14 customers, which meet twice a year to conduct brainstorming sessions for cutting-edge technology and product roadmap development.

The company’s dedication to understanding customer requirements is further evidenced by the launch of its applications lab in China, Korea, and in the United States with a clean room facility. Through these partnerships, Heller assists customers with application problems related to soldering by sending its in-house team of experts to solve the issue at no additional charge.

From a service standpoint, one of the biggest differentiators for Heller is that the company has service personnel situated at the customer site to reduce machine downtime. This strategy is utilized for top customers that work in a very high-volume and low-profit business environment.

To further alleviate the issue of downtimes in SMT reflow soldering, Heller follows an escalations schedule, which states: If an issue with the reflow oven is not fixed in 24 hours by the local service personnel, it will be reverted to the factory. This elevates it from being a service problem to an engineering problem. If the issue is still not resolved in 72 hours, the company sends an engineering person from the headquarters to the customer base to ensure a resolution.

Another focus area for Heller is enhancing the value-per-dollar for customers. Traditionally, reflow ovens are manufactured for single lane/conveyor production. Heller is focusing on dual-lane retrofitting to eliminate investments in a new oven and factory floor space.

“Heller also has strong business interests in field retrofits and refurbished equipment,” noted Analyst from Frost & Sullivan. “The company has taken customer service to a higher level by focusing on customers’ buying experience and not just selling the reflow ovens. It helps customers upgrade from old reflow ovens to the current technology for a fraction of the cost of a new purchase.”

Overall, the company has retained its market position by constantly strengthening its distribution network and training its sales and service teams. It has also gained a reputation for being a technology thought leader, which has translated to strong client loyalty and long-term partnerships. Strategically, it leverages these partnerships and close customer relationships to understand the product roadmap that clients are seeking.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in terms of growth strategy and implementation. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Heller Industries

Heller Industries is a global industry leading supplier of thermal process solutions for the Semiconductor, SMT and Solar markets. Heller has pioneered many significant technology innovations in the reflow and curing processes.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Mireya Espinoza
P: +1.210. 247.3870
F: +1.210.348.1003
Source: Frost & Sullivan

Written by asiafreshnews

April 4, 2014 at 5:43 pm

Posted in Uncategorized

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