Asia Fresh News

Asia Fresh Stories

Archive for October 11th, 2013

Checking the Pulse of the Global Oscilloscopes Market

leave a comment »

— Frost & Sullivan hosts complimentary webinar discussing how product innovation generates growth and drives market shares in this market

MOUNTAIN VIEW, Calif., Oct. 10, 2013 /PRNewswire/ —
WHEN: Wednesday, October 16, 2013 at 11:00 a.m. EDT
LOCATION: Online, with free registration
SPEAKERS: Frost & Sullivan’s Global Test & Measurement Industry Director Jessy Cavazos

The oscilloscopes market, the largest product category in the general purpose test equipment industry, has been challenged in 2012. This comes despite positive trends surrounding electronics and their increasing complexity that necessitate new capabilities in oscilloscopes. Will more positive economic conditions change the fate of this market in 2013 and beyond?

Frost & Sullivan’s Test & Measurement group hosts a complimentary webinar that will discuss the following:

Mega Trends that will affect the oscilloscopes market
Growth drivers and restraints and future market size
Trends from key perspectives, including bandwidth
Frost & Sullivan’s expert opinion on key market issues

Covering market and technology trends, size and forecast, along with upcoming challenges, this presentation is pertinent to all participants in the oscilloscope market value chain, ranging from suppliers to oscilloscope OEMs, distributors of electronic test equipment, as well as end users across industries, including computing, aerospace and defense, automotive, communications, industrial, semiconductors, and consumer electronics, among others.

“Customers are asking for greater functionality in oscilloscopes. As the center of the bench, the oscilloscope is the tool of choice for integration,” said Frost & Sullivan’s Test & Measurement Industry Director Jessy Cavazos (@frostjessy). “Capabilities in oscilloscopes are increasing drastically to become more comprehensive measurement tools, thus merging domains. This spells opportunity for some OEMs, but danger for others, as some OEMs have significant standalone businesses in the product categories converging with oscilloscopes, including spectrum analyzers and signal generators.”

Supporting Resources
For more information about Frost & Sullivan’s Test & Measurement practice, please visit:


To attend the briefing, email your full name, job title, company name, company telephone number, company email address and website, city, state and country.
Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion

Join Us: Join our community

Subscribe: Newsletter on “the next big thing”

Register: Gain access to visionary innovation

Jeannette Garcia
Frost & Sullivan
Twitter: @Frost_Sullivan
Facebook: FrostandSullivan
Linkedin: Future of Measurement and Instrumentation
Source: Frost & Sullivan

Written by asiafreshnews

October 11, 2013 at 4:02 pm

Posted in Uncategorized

Are Biosimilars the Road to Certain Success or High Risk Venture?

leave a comment »

— Discover key global trends in the ambiguous biosimilars market during Frost & Sullivan’s complimentary webinar

MOUNTAIN VIEW, Calif., Oct. 10, 2013 /PRNewswire/ —
WHEN: 1:00 p.m. EDT on Thursday, Oct. 17, 2013
LOCATION: Online, with free registration
SPEAKER: Frost & Sullivan Life Sciences Senior Industry Analyst Deborah Toscano

The biosimilars market is on the verge of transitioning from a state of infancy to an entrenched facet of healthcare. Numerous biosimilars, or follow-on biologics, have been successfully launched in many countries outside the U.S. Lower cost biosimilar versions of more complex biologic therapies, such as monoclonal antibodies, are now eagerly awaited and expected to significantly impact healthcare costs, particularly in the US, the largest market for biotechnology. However, residual uncertainties surrounding approval and commercial uptake could considerably influence the true potential of this market.

Attend this webinar to:

Discover the issues around regulatory and payer acceptance of biosimilars in the U.S.
Learn how biosimilars are forecast to penetrate various biopharmaceutical segments and therapeutic areas
Understand the potential risks and rewards of this market
Gain insight into the competitive environment and potential U.S. market leaders
Identify the key factors with potential to impact the uptake of biosimilars

This briefing will benefit biopharmaceutical industry market participants, investors, pharmacy benefit managers, as well as physicians and other healthcare community members who desire an in-depth analysis of the biosimilars market.

Supporting Quote

“Biosimilars has been one of the hottest pharma and biotech topics for several years now, and one fraught with much uncertainty, particularly the U.S. market,” says Life Sciences Senior Industry AnalystDeborah Toscano. “Availability of follow-on versions of blockbuster monoclonal antibody therapies facing looming patent expiration, such as Humira and Erbitux, are anticipated to make a significant dent in healthcare spend. However, important differences between the biosimilars market and that of conventional generics make the accuracy of such predictions difficult, if not impossible.”

Supporting Resources

For more information about Frost & Sullivan’s Life Sciences practice, please visit:


To attend the briefing, email your full name, job title, company name, company telephone number, company email address and website, city, state and country.
Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on “the next big thing”
Register: Gain access to visionary innovation

Jennifer Carson
Frost & Sullivan
Twitter: @frost_sullivan
Facebook: Frost & Sullivan
Source: Frost & Sullivan

Written by asiafreshnews

October 11, 2013 at 3:30 pm

Posted in Uncategorized

More Than 40 Outstanding Solutions / Applications Accorded at SiTF Awards 2013

leave a comment »

An ICM (Information, Communications and Media) industry driven Awards

SINGAPORE, Oct. 11, 2013 /PRNewswire/ — On Thursday, 10 October 2013, at the Singapore infocomm Technology Federation’s (SiTF) Awards Ceremony and ICT Industry Gala Dinner, the Federation recognized more than 40 innovative solutions across 11 categories which included best start-up, cloud solution, digital media, e-government, infocomm productivity, student innovations, and more. That night also marked the birth of The Portal, an online productivity platform.

SiTF Awards, running in its 5th year, is a platform that gives companies an opportunity to showcase their solutions and receive professional feedback. It has grown stronger over years, from 70 nominations till today, more than 290 submission.

“SiTF Awards is not just another Awards in Singapore. We have mobilised more than 70 senior executives and veterans, in the ICM industry to judge over 6 days to select the top notch innovative submissions,” said Shirley Wong, Chairman of SiTF & Organising Chairman of SiTF Awards 2013.

Nanoveu Pte Ltd garnered the evening’s top honour, the Judges’ Choice award, as well as the top spots in the Emerging Technology and Start-up categories. Nanoveu makes EyeFly3D, a thin flexible screen protector which, when affixed to a high resolution mobile display turns a 2D device into a glasses-free 3D viewing platform.

“It was a very good night for Nanoveu. Eyefly3D demonstrates how we can turn innovative research into products that benefit consumers. The win is also a testament to the ingenuity and creativity of a commercial entity working with A*STAR’s Institute of Materials Research and Engineering (IMRE) and Temasek Polytechnic (TP) scientists in turning lab research into a viable consumer product,” said Alfred Chong, CEO and Founder of Nanoveu.

There is a new category for Most Popular Mobile Apps in this year’s contest. The objective is to help in raising awareness of locally developed apps. 20 mobile apps were up for public SMS voting. This contest received more than 47,000 votes, and the MyTransport.SG app from the Land Transport Authority proved most popular. The app offers a wide range of information for all modes of land transport, empowering commuters, motorists and cyclists in Singapore to make informed decisions and better plan their journey.

“Increasingly people turn to mobile apps to manage various aspects of their lives, and we feel honoured to be recognized as the most popular mobile app in Singapore. By profiling and recognizing useful and creative apps, SiTF helps to strengthen the culture of innovation in Singapore,” said Mr Chew Hock Yong, Chief Executive of the Land Transport Authority.

While winners have been announced at the Award, a special online platform targeted in providing informative contents and tool kits to aid companies’ to improve productivity was launched. The Portal (, simple and easy to remember name, would become the must visit online channel for all productivity required news. The Portal is a project of SiTF together with Infocomm Development Authority of Singapore

A complete listing of SiTF Awards 2013 winners follows.

About Singapore Infocomm Technology Federation
Singapore infocomm Technology Federation (SiTF) is Singapore infocomm industry association comprises corporate members ranging from local startups to establish MNCs. SiTF advocates for the ICT industry and helps to accelerate the adoption ICT technology. It works closely with various stakeholders to promote emerging technologies in areas such as Digital Media, Cloud Computing, Green IT, Wireless, Security and Governance. SiTF also provide platforms to help members with opportunities to increase their market presence and business reach. Among the key events initiated by SiTF are the SiTF infocomm Leaders Golf,SiTF Awards, SITEX and ICT Business Summit. The key initiatives include MatchiT, PartneriT, 123JumpStart, SiTF Academy, Productivity and Productisation Programme Office (PPPO) and administering the ‘Infocomm Singapore’ brand.

For more information about SiTF, please visit
To know more about infocomm productivity, please visit 

Appendix: List of Award Winners

Overall Champion (Judges’ Choice): Nanoveu Pte Ltd, EyeFly3D

Various Categories’ Winners as Follow:

Category Award Product or Application Organization
Cloud Solution Gold Aqayo HRBoss (formerly known as Aqayo)
Silver Express Melody Music Box (cloud streaming) Express In Music
Bronze AIM@iCS intelligent Collaborative System Integral Solutions (Asia) Pte Ltd
Digital Media Silver Aquila Style Aquila Media Pte Ltd
Bronze STProperty Singapore Press Holdings
Bronze mio TV Go SingNet Pte Ltd
e-Government Gold iCollect Immigration & Checkpoints Authority
Silver eCitizen Infocomm Development Authority of Singapore (IDA)
Bronze Singapore Memory Project National Library Board, Singapore
Emerging Technology Gold EyeFly3D Nanoveu Pte Ltd
Silver Cloud based multi-platform Contextual Visual Search Visenze Pte Ltd
Bronze Fusionex’s Big Data Solution Fusionex Pte Ltd
General Application Gold Fusionex’s BI Centre Fusionex Pte Ltd
Silver FluCard Trek 2000 International Ltd
Bronze The Gladius TechArmory
Infocomm Productivity Gold SE CAD Structural Engineering Software Housing & Development Board
Silver Regulatory Enforcement System (V3Nity-RES) V3 TeleTech Pte Ltd
Interactive Ideas Gold Pictoguide Go!Places
Silver Smoovpay Smoovpay Pte Ltd
Bronze m3i Video monetization Platform m3i Pte Ltd
Mobile Applications Gold OnTalkTM – Secure Enterprise Communicator Treebox Solutions Pte Ltd
Silver MyTransport.SG Land Transport Authority
Bronze TradeHero TradeHero
Bronze Beconnect NCS
Start-up Gold EyeFly3D Nanoveu Pte Ltd
Silver TradeHero TradeHero
Bronze Aquila Style Aquila Media Pte Ltd
Primary Student Gold Minecraft Wellinton Primary School
Silver NVTPS Dengue Awareness North Vista Primary School
Bronze Improvement to the Travel Declaration System in NVTPS North Vista Primary School
Best Presenter Likhitesh Reddy North Vista Primary School
Secondary Student Gold OpenEducationConsortium Raffles Institution
Silver Project Mate Raffles Institution
Bronze Animus Dunman High School
Bronze Cloudnet Raffles Institution
Bronze Meetup Raffles Institution
Best Presenter Rishi Varman Raffles Institution
Tertiary Student Gold AutoNet Nanyang Technological University, School of Computer Engineering
Silver Jublia Match National University of Singapore
Bronze Switching to IPv6 with OpenFlow Technology (SWIFT) Temasek Polytechnic – School of Informatics & IT
Best Presenter Lua Rui Ping Nanyang Technological University, School of Computer Engineering
Most Popular Mobile Apps Gold MyTransport.SG (iOS, Android) Land Transport Authority
Silver Education@Zoo (iOS) Nanyang Polytechnic
Bronze PropertyGuru Mobile Apps (iOS, Android) Property Guru Pte Ltd

For media enquiries, please contact:
Cheam Gim Chng (Ms)
Tel: +65-6325-9812

Chan Shu Ling (Ms)
Tel: +65-6424-6379

Source: Singapore infocomm Technology Federation

Written by asiafreshnews

October 11, 2013 at 3:21 pm

Posted in All releases

EVIA iSolutions Selects IO

leave a comment »

IO Sees Continued Growth in Asia Pacific Region

SINGAPORE, Oct. 11, 2013 /PRNewswire/ — IO, a global leader in software-defined data centers, today announced continued growth in Asia Pacific with new customer EVIA iSolutions. EVIA iSolutions will utilize the IO Intelligent Control® platform to support the deployment of its business continuity managed services in the region.

“We are confident that IO’s technology will work best to realize EVIA iSolutions’ complete suite of solutions,” said Mr. Kong Kwok Chuan (George), Managing Director of EVIA iSolutions. “By entrusting IO with our customers’ data centre needs, we reap the economic, material and operational benefits which will allow us to focus on our core Business Continuity Planning (BCP) competencies.”

EVIA iSolutions will utilize IO’s Data Center as a Service (DCaaS™) at IO Singapore. IO DCaaS is a key delivery vehicle for the company’s Intelligent Control platform, which consists of IO.Anywhere® modular data center infrastructure and IO.OS® – a fully-integrated data center operating system. IO Singapore is the company’s latest data center and will serve as its Asia Pacific headquarters. IO Singapore officially opened on 18 September 2013 with anchor customer Goldman Sachs.

“IO delivers the reliability and security that EVIA iSolutions needs to meet customers’ critical business demands. We are pleased they have selected IO and look forward to supporting their business growth and success in Asia Pac,” said Adil Attlassy, IO Executive Leader, Global Operations.

About IO Singapore

IO Singapore offers a highly reliable, energy-efficient and secure software-defined data centre that enables cloud-based and legacy IT deployments at any scale. Customers have the flexibility to deploy their infrastructure in a shared environment or within dedicated IO.Anywhere modules and infrastructure. IO Singapore is carrier-neutral data centre and does not charge monthly recurring fees for cross-connects. IO Singapore offers a 100 percent uptime Service Level Agreement to give customers the confidence that their applications will be always-on.

About IO

IO is a global leader in software-defined data centres and has pioneered the next generation of data centre infrastructure technology. IO’s integrated hardware and software data centre technology platform offers enterprises, governments, and service providers an innovative way to deploy, provision, and optimize data centre capacity anywhere in the world. IO technology lowers the total cost of data centre ownership compared to traditional data centres, enabling dynamic deployment and intelligent control based on the needs of IT equipment and applications in the data centre.

About EVIA iSolutions Pte Ltd

EVIA iSolutions Pte Ltd operates one of the largest, single-location, vendor independent business recovery centres in Singapore and ASEAN.  We provide Business Continuity managed services with technologically advanced work access recovery as well as data centre facilities for Business Continuity Planning, Disaster Recovery and IT colocation. At EVIA iSolutions, we understand the importance of a trusted information technology infrastructure that fulfils specified requirements and gives our customers the peace of mind to know that their business critical functions are protected at any time.

IO, the IO logo, Intelligent Control and all other IO trademarks are owned by IO Data Centers, LLC and its affiliates. © 2013.

Disclaimer All information provided is subject to change without notice. IO is not responsible for errors or damages of any kind resulting from the use of the information contained herein. Although IO has made reasonable efforts to ensure the accuracy of the information presented, IO makes no warranty or guarantee, either expressed or implied, as to the accuracy, completeness and/or reliability of the information contained herein. CONFIDENTIAL (v1.0-4/11)

Media Contacts:

Troy Rutman
Director, Corporate Communications, IO

Pinchian Oong
PR for IO, Porter Novelli

David Lim
Publicist, EVIA iSolutions

Written by asiafreshnews

October 11, 2013 at 12:39 pm

Ecobuild Makes Impressive Debut in Southeast Asia

leave a comment »

KUALA LUMPUR, Malaysia, Oct. 9, 2013 /PRNewswire/ —

Exhibition: Southeast Asia’s Leading Event For Sustainable Design, Construction And Built Environment.
Show date: 17 – 19 September 2013
Venue: Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia

Ecobuild Southeast Asia 2013 opened its doors at Putra World Trade Centre (PWTC), Malaysia from 17 – 19 September. The event proved to be an important addition to the international series on Sustainable Design, Construction and Built Environment within the region. The inaugural event attracted over 5,500 attendees from some 43 countries.
Decorated gangway – sponsor by Maxly Landscape Sdn Bhd
Decorated gangway – sponsor by Maxly Landscape Sdn Bhd

Opening Ceremony of Ecobuild Southeast Asia
Opening Ceremony of Ecobuild Southeast Asia

Minister stopped by at UKTI booth
Minister stopped by at UKTI booth

REHDA’s sharing session at Media Lounge
REHDA’s sharing session at Media Lounge

Ecobuild Southeast Asia was strategically designed to incorporate Green Build Asia, Eco Light Asia and Solar Asia, and theopening ceremony was presided over by Y.B. Datuk Haji Fadillah bin Haji Yusof, the Minister of Works, Malaysia.

“I believe that Ecobuild Southeast Asia along with Green Build Asia provides a perfect platform for regional industry players and policy-makers to source for the latest information on sustainable products and green design in the construction and building industry,” the Minister said.

The event will now be held annually in Malaysia with the goal of advancing environmental awareness and business success while providing a platform for exhibitors to develop working relationships with key decision makers. The 2014 event will again be held at the Putra World Trade Centre (PWTC) Kuala Lumpur from 17 – 19 September.

Exhibitor opinions regarding the show…

“We came here looking for architects, designers and engineers to consider our products in their projects and form new relationships. Ecobuild Southeast Asia has allowed us to meet those expectations,” Ms. Pam Lawless, Exhibit Manager, Big Ass Fan (USA)

“Ecobuild Southeast Asia is a great platform for us to promote our green products. The event gives us good exposure and we have met many international visitors from Thailand, Singapore, Indonesia, China and Japan,” Mr Anthony Gan, Business Development Manager, Southeast Asia Region, Al- Co Malaysia

“We are happy to participate in this event as it is directly focused on building materials and has provided the opportunity for us to establish quality contacts – much more so than with other exhibitions,” Alan Lim, Assistant Marketing Manager, Monier.

“Ecobuild Southeast Asia is an ideal platform for SENZO as it helps to enhance our business by leading us to targeted personnel. The event is well planned and we will participate again in 2014,” Mr Dennis Yoong, Sr. Marketing Executive, SENZO, Newict Marketing (M) Sdn Bhd.

3-Day Conference/Seminar Program

Ecobuild Southeast Asia 2013 played host to renowned sustainability experts from around the world in a three-day Conference and Seminar Program that ran in conjunction with the exhibition.

The Seminars were followed by highly informative debate sessions that featured BRE, Foster & Partners, Autodesk, AECOM, Carbon Trust, Faithful & Gould and many other experts who shared their knowledge and experience with attendees. There were over 40 Technology Symposiums and more than twenty high-powered Debate Sessions conducted throughout the exhibition.


Following the success of Ecobuild Southeast Asia 2013, the 2014 event is already taking bookings for next year’s show which will be held from 17 – 19 September at PWTC, Kuala Lumpur.

Why not book your stand now and secure the best booth location. Please stay tuned for updates. For further information contact: +603-2176-8788 or email

Or visit

Notes to Editors:

1. About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world’s fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu and Shenzhen, where we organise more than 60 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 50 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore, Chennai and Hyderabad organise 20 exhibitions and 60 conferences every year across the country.

2. About UBM plc (

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online and in print, and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 40 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, please contact Mr Adrian / Mr Norman at +603-2176-8788 or email to ;

This press information is issued by:

The Marketing Communication (MARCOM) Department
A-8-1, Lvl 8,
Hampshire Place Office
157, Hamphire 1
Jalan Mayang Sari
50450 Kuala Lumpur
Tel: +603-2176-8788
Fax: +603-2164-8786
Source: UBM Malaysia

Written by asiafreshnews

October 11, 2013 at 12:30 pm

Posted in Uncategorized

Top Player. Top Trick.

leave a comment »


PURCHASE, N.Y., Oct. 10, 2013 /PRNewswire/ — #FUTBOLNOW — Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10.

(Photo: )
(Logo: )

The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the world attempt to replicate Messi’s Pepsi can trick with their own personalization, evolution and varied level of success — all set to a frenetic, energetic backbeat that keeps the momentum, enthusiasm and level of competition going.

“Tricks with a football are hard and tricks with a can are harder,” said Messi. “It’s an honor to partner with Pepsi to bring this campaign to life and literally kick-off what promises to be an exciting, passionate year around football.”

“The Trick” is the latest installment and interpretation of Pepsi’s “Capture the Excitement of Now” global brand spirit and “Live for Now” campaign, which inspires fans around the world to embrace the moment with their passion for the game of football. Shot over two days on location in Barcelona, Spain by 180 LA, the spot was directed by Laurent Chanez and will launch globally on Pepsi’s digital platforms and air in select cities beginning today, October 10th.

“Next year will be an incredible year for football and for football fans everywhere, and what better way to lead into it than to see if we can start building the fun, excitement and a little spirit of competition — all instigated by the iconic can of Pepsi,” said Kristin Patrick, Senior Vice President, Global Chief Marketing Officer, Pepsi.

To find out more about Pepsi’s 2013 campaign starring Leo Messi, visit

About PepsiCo

PepsiCo (NYSE: PEP) is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses — Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola — make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit

About Leo Messi

Leo Messi is a Global Ambassador of Pepsi since 2006. He is the only football player in history who has won four consecutive FIFA Player of the Year awards and the only football player with more than 100 records.

Leo is very committed with his own foundation, the Leo Messi Foundation. Since 2007, the prospects are to work on actions, not only in Argentina and Spain, but also abroad and together with other institutions which develop projects in alignment with the ideals of the foundation: Education and Health Care (mainly focused on childhood cancer treatment, Malaria and “Mal de Chagas” illness).

Source: PepsiCo

Written by asiafreshnews

October 11, 2013 at 11:46 am

The Scent of Peace for Him

leave a comment »

At Bond No. 9, we’re peacekeepers as well as perfumers. So now at last we’re introducing The Scent of Peace for Him — the male counterpart of our No. 1 bestseller. That’s what we call conflict-resolution.

NEW YORK, Oct. 10, 2013 /PRNewswire/ — The best fragrances have a well-known calming effect on a deep psychic level. One spray, one sniff, and you’re instantly transported somewhere soothing. But back in 2006, Bond No. 9 decided to raise the ante on the feel-good sensations that scents produce. Specifically, we devised the world’s first eau de parfum with an overtly civic message — an homage to and a quest for peace. On a macro scale, that meant peace and conflict resolutions among nations; on the micro scale, it meant harmony and equilibrium on personal level. Quickly the grapefruit-lily-cedar-scented Scent of Peace became our Number One best-seller — among women.

To view the multimedia assets associated with this release, please click:

(Photo: )

It is fitting that this new artisanal eau de parfum should be designed and made in New York — Bond No. 9’s home town, and the inspiration for our entire collection of metro-scents. After all, New York has long been a melting pot — a place of tolerance and understanding. Home to the United Nations, it is also a city where disparate neighborhoods thrive in proximity and sometimes blend (like a beautiful perfume). And of course the events of 9/11 have underlined for us and the world the importance of tolerance and detente.

The scent is a soothing and assured modern masculine blend, composed of both contemporary and traditional fragrance notes. It begins with classic bergamot — a winter citrus with a soft tang. That’s combined with two new flavors: ripe, juicy, tangy pineapple and juniper berry, hinting of both pine and greenery. These segue into the heart notes: blackcurrant — the fresh and elusive smell of cassis; calming cedarwood; and cool, musty, smoky vetiver — a mainstay of men’s perfumery. The Scent of Peace for Him then evolves into its durable base notes, that give it lasting power. Patchouli, amber, and musk — a seductive trifecta; plus moss, adding an earthy forest note.

The bottle is a study in simplicity: Allowing the sleek lines and angles of the Bond No. 9 superstar flacon to come to the fore, it is rendered allover in a deep, rich, resonant royal blue — approximating the color of a business suit, and accompanied solely by a jaunty black leather bow tie round its neck. Blue, of course, is the color of peace, stability, tranquility, and calmness, shown by scientific studies to slow the metabolism. Dark blue, in particular, traditionally identified as a male color, is associated with expertise and stability.

Peace, say the pundits, is possible. Bond No. 9’s contribution to the cause is to make it airborne — now for men as well as women.

Appearing on-counter November 1st 2013, The Scent of Peace for Him will be sold at Bond No. 9’s five New York stores, Saks Fifth Avenue, Nordstrom and Price: 100ml, $250; 50ml, $180.

For press requests, please contact Rayna Greenberg at Alison Brod Public Relations
+1-212-230-1800 or rayna@alisonbrodpr.com


Written by asiafreshnews

October 11, 2013 at 11:19 am

Posted in All releases

Technology Leaders Endorse INTEROP

leave a comment »

MUMBAI, India, Oct. 10, 2013 /PRNewswire/ — INTEROP Mumbai, India’s prime business technology show, just got a new recognition. The show recently was described by top technology leaders in 3 words highlighted below.

Dynamic | Collaborative | World-class

True value | International Class | Great to network

Connects | Real | Cutting-edge

These leaders fairly represent the creme of the technology world and include – B Venkatakrishnan, DGM Head-IT, Mahindra Vehicle Manufacturers; Sunil Mehta, Sr. VP & Area System Director, Central Asia, JWT; and Alpna Doshi, CIO, Reliance Group.

To view the Multimedia News Release, please click:

INTEROP has over 1000 CIO loyalists which have added sheen to the show year on year. The endorsement by the above three stalwarts is just an expression of that.

INTEROP Mumbai expo and conference is scheduled to take place on 20-22 November, 2013 at the Bombay Convention & Exhibition Centre, Mumbai. This year the conference will have six keynotes, two parallel conference tracks covering around 50 speaker sessions, panel discussions and workshops.

The INTEROP conference is shaping up quite spectacularly with strong names including the below:

  • Alpna Doshi, CIO, Reliance Group
  • Mohit Pande, Country Manager, Google Enterprise
  • Sean Narayanan, EVP & Chief Delivery Officer, iGate
  • Jay Bavisi, Global President, EC Council
  • Dr. Prasad Ramanathan, Associate Vice President – Research & Innovation, iGate
  • Sajid Akhtar, Organizer, OpenStack India User Group
  • Manoj Chugh, Global head- Business Development, Tech Mahindra

The conference this year has also introduced some new formats, such as the CIO Master Class session in association with the CIO Specialist Advisory, Down To Business sessions by C-level executives from leading enterprises such as Essar Group and Marico, and Vertical Focused sessions on areas including BFSI, Healthcare & Pharmaceuticals, Manufacturing, Education, and FMCG. Keynotes will be held on all three days and will consist of topics such as “Technology Led Business Outcomes,” and “The Advent of Cyber Plaque: Finding the Vaccine“. See complete speaker list on

For more information on INTEROP Mumbai, visit .

About UBM India – Technology Media:

UBM India with its technology and publishing division – Technology Media, started in May 2007, brought the power of trusted IT media brands to technology and business decision makers through online properties, IT gatherings and industry-leading magazines with renowned IT brands like CRN ( andInformation Week (, TechOnline India (; Bank & Systems Technology India ( ESC India; Interop; FTS; ICSC and other customized IT-related events are innovative marketing solutions to help create long-term, profitable relationships with technology builders, sellers and buyers. For more information, please contact, Sanket Karode,

Related videos:

Caption: Be There

Caption: Understanding Technology Leaders Beyond Just Technology

Alpna Doshi

B Venkatakrishnan

Sunil Mehta


Stay connected with INTEROP:




For more details on the event, contact:


Source: INTEROP Mumbai

Written by asiafreshnews

October 11, 2013 at 10:42 am

Posted in All releases

Matrika Devkota Named Winner of 2nd Annual Dr. Guislain “Breaking the Chains of Stigma” Award

leave a comment »

Belgian Museum and Janssen Research & Development, LLC, Honor Transformative Advocacy Work of Devkota

GHENT, Belgium, Oct. 10, 2013 /PRNewswire/ — Matrika Devkota, the Nepalese founder of the organization Koshish, has been selected as the 2013 winner of the Dr. Guislain “Breaking the Chains of Stigma” Award for his tireless work to fight stigma by empowering those suffering from mental illness to serve as self-advocates. The Dr. Guislain Award program is a joint project of the Museum Dr. Guislain and Janssen Research & Development, LLC. Janssen provides financial and in-kind support for the program. The award winner receives a $50,000 prize that must be used toward further work to reduce societal stigma about mental health and disorders of the brain.

“The Dr. Guislain Award represents the work done by mental health advocates worldwide to fight the often unseen consequences of stigma,” said Siri Hustvedt, jury member of the Dr. Guislain Award selection committee and author of a book about her own neurological illness. “Devkota is a luminous example for all of us who hope to end stigma, and we are happy to honor his important work in the mental health community.”

Mr. Devkota founded Koshish in 2004, after he recognized the need for a community support organization that promoted the rights of mental health patients. The word “koshish” means “making an effort” in Nepalese and the organization makes an effort to mainstream mental health and psychosocial disabilities. The organization frequently serves as a lobbyist on behalf of those suffering from mental illness, and seeks to improve policy and public perception surrounding these conditions, while empowering patients to act as self-advocates.

“It has been rewarding to work on behalf of patients facing significant stigma as a result of mental illness,” said Devkota. “Through our various efforts, we have seen the beginning of substantial changes made to Nepal’s mental health infrastructure and policy. I look forwarding to continuing my work and advancing the rights of those facing stigma as a result of mental illness.”

Koshish emphasizes community level support, including a clinical, psychological and social approach to treating mental illness. The organization provides a variety of services for patients, including a community based self-help program, transit home services and a peer support program. Koshish also utilizes social media to spread their messages of advocacy and acceptance for patients affected by mental illnesses.

Koshish is a nongovernmental organization registered in the District of Kathmandu, with the approval of the Nepal Social Welfare Council in 2008. NGO support for mental illness is crucial in Nepal, as less than 1 percent of government spending is allocated for mental health treatment.

“Mr. Devkota’s passionate advocacy for those with mental illness has made a tangible impact for patients living with significant mental illness in Nepal,” said Brother Rene Stockman, general manager of the Museum Dr. Guislain. “His work has allowed patients the ability to advocate for themselves and contributed to increased public knowledge of mental illness.”

The Dr. Guislain “Breaking the Chains of Stigma” Award is named for and honors the legacy of Dr. Joseph Guislain (1797-1860), the first Belgian psychiatrist to provide scientifically based treatment for patients with mental illness and a staunch patient advocate. Both Museum Dr. Guislain and Janssen are organizations with a rich heritage and long-standing involvement in the field of mental illness research, treatment and education. For more than 25 years, the Museum has existed to educate the public and rectify the misunderstandings and prejudice associated with treatment for mental illness.

Janssen’s sponsorship of this award reflects its more than 50-year commitment to helping find solutions for patients with mental illness. The Award is an important component of the Healthy Minds initiative of the Janssen Pharmaceutical Companies of Johnson & Johnson, which aims to encourage collaboration among biotechnology, pharmaceutical, and public-sector partners to accelerate the discovery of new therapeutic solutions for diseases and disorders of the brain, as well as support the mental health community and various advocacy organizations and projects.

“Janssen is pleased to recognize the outstanding educational and advocacy work of Matrika Devkota and his commitment to combating mental health stigma throughout Nepal,” said Husseini K. Manji, M.D., Global Therapeutic Area Head for Neuroscience, Janssen Research & Development, LLC. “Mr. Devkota exemplifies the best qualities of advocates worldwide who work continuously to help people living with brain disorders, a goal that is aligned with our work at Janssen.”

The accomplishments of Mr. Devkota will be celebrated today, World Mental Health Day, in a ceremony at The Taj Mahal Palace Hotel in Mumbai, India.

The ceremony will include a special showing of the traveling exhibition Breaking the Chains of Stigma. This exhibit contains a global overview of the history of mental health and a selection of art composed by mental health patients.

Museum Dr. Guislain issued the call for nominations for the Dr. Guislain “Breaking the Chains of Stigma” Award on January 24, 2013. More than 40 nominations were received from across the globe, after which a jury of international mental health advocates and renowned authorities in the field deliberated on the winner.

About the Dr. Guislain “Breaking the Chains of Stigma” Award
Individuals, organizations or projects all over the world that have made an exceptional contribution in dealing with, or promoting the awareness of, mental health care are eligible to receive the Dr. Guislain “Breaking the Chains of Stigma” Award. The Award is given to an individual(s), organization or project that:

  • has made an exceptional contribution to mental healthcare in the broadest sense on a cultural and/or social level;
  • has provided a genuine contribution to decreasing stigma around mental health conditions;
  • has promoted attention for mental health care; and
  • has done all this with passion, creativity and innovation.

The jury is comprised of:

  • Lisa Appignanesi – London-based author, former president of English PEN, chair of trustees of the Freud Museum in London
  • Siri Hustvedt – Essayist, novelist and poet
  • Dr. Steven Hyman – Director of the Stanley Center for Psychiatric Research at the Broad Institute of MIT and Harvard, chair of the One Mind for Research scientific advisory board
  • Patrick Kennedy – Former U.S. Congressman and the co-founder/co-chairman of One Mind for Research
  • Dr. Alan Leshner – Chief executive officer of the American Association for the Advancement of Science
  • Dr. Bernard Sabbe – Professor of medical psychology and psychiatry at University of Antwerp, and psychiatrist/psychotherapist at Sint-Norbertus Psychiatric Hospital in Duffel

About Museum Dr. Guislain
The Museum Dr. Guislain was founded in 1986 in Ghent, Belgium, and its exhibits address the history of psychiatry in a permanent collection and through a series of half-yearly changing thematic exhibitions. The Museum features an array of psychiatric photographs, two centuries of comprehensive archives and an extensive library chronicling the history of psychiatry. Comprehensively, the Museum seeks to educate the public and rectify the misunderstandings and prejudice associated with treatment for mental illness. The Museum Dr. Guislain attracts 65,000 visitors each year.

About Dr. Joseph Guislain
Dr. Joseph Guislain (1797-1860) was a driven activist for patients with mental illness and the first Belgian psychiatrist to provide scientifically-based treatment for these individuals. As a passionate advocate for those with mental illness, Dr. Guislain worked tirelessly to stand up for the rights of patients and help improve their social position. He lectured and published extensively about mental illness and enjoyed considerable recognition by his contemporaries.

For more information, about the Dr. Guislain Award, please visit

Patrick Allegaert
Museum Dr. Guislain
+32 479.33.28.67

Source: Museum Dr. Guislain

Written by asiafreshnews

October 11, 2013 at 10:28 am

Posted in All releases

Prolexic Protects OnCourse Systems for Education and its SaaS Applications against DDoS Attacks

leave a comment »


HOLLYWOOD, Fla., Oct. 10, 2013 /PRNewswire/ — Prolexic, the global leader in Distributed Denial of Service (DDoS) protection services, announced today that OnCourse Systems for Education (, a provider of software-as-a-service (SaaS) K-12 applications, has selected its PLXproxy DDoS mitigation service. OnCourse applications are used by schools and school districts in 40 U.S. states, and its website has tens of thousands of visitors daily.

OnCourse engaged Prolexic after three denial of service attacks earlier this year. UDP floods hit the company’s website at 8 a.m. on weekdays just as the school day was getting underway for OnCourse’s school district customers. Approximately four hours of downtime resulted from each attack, affecting the availability of attendance tracking, grading, student information, discipline tracking, and other SaaS applications.

After two DDoS mitigation service providers failed to prevent and stop these attacks, the company engaged Prolexic’s emergency DDoS mitigation service. The cyber attackers abandoned their efforts as soon as they detected OnCourse was routing traffic through Prolexic’s 1.5 Tbps cloud-based DDoS mitigation platform. OnCourse has not come under a DDoS attack since becoming a Prolexic client.

“OnCourse has learned from experience that there is no rhyme or reason to the motives of cyber attackers,” said Stuart Scholly, president at Prolexic. “That is why DDoS protection and a well-rehearsed DDoS response plan are essential for every company that has an online presence, regardless of industry or size.”

Prior to working with Prolexic, OnCourse had no visibility into the source of the malicious traffic and which attack vectors were being used. Other DDoS mitigation providers could not provide attack forensics, which OnCourse could have used to build a defense against future attacks. Now, as a Prolexic customer, OnCourse has access to deep network analytics and DDoS attack forensics through PLXportal. PLXportal is a secure online resource that gives Prolexic customers a real-time view of what is happening on their network and Prolexic’s DDoS mitigation infrastructure before, during and after a denial of service attack.

“Like many companies, we thought that we would not be a target of a DDoS attack,” said Mark Yelcick, chief technology officer and partner at OnCourse Systems for Education. “We have learned that firewalls and intrusion protection systems are not enough to be completely protected against DDoS. We simply cannot afford downtime brought about by a DDoS attack. That’s why we chose Prolexic for DDoS protection.”

To learn more, download the full OnCourse Systems for Education case study from

About Prolexic

Prolexic is the world’s largest, most trusted Distributed Denial of Service (DDoS) mitigation provider. Able to absorb the largest and most complex attacks ever launched, Prolexic restores mission-critical Internet-facing infrastructures for global enterprises and government agencies within minutes. Ten of the world’s largest banks and the leading companies in e-Commerce, SaaS, payment processing, travel/hospitality, gaming, energy and other at-risk industries rely on Prolexic to protect their businesses. Founded in 2003 as the world’s first in-the-cloud DDoS mitigation platform, Prolexic is headquartered in Hollywood, Florida, and has scrubbing centers located in the Americas, Europe and Asia. To learn more about how Prolexic can stop DDoS attacks and protect your business, please visit and follow us on LinkedInFacebookGoogle+YouTubeand @Prolexic on Twitter.

Michael E. Donner
SVP, Chief Marketing Officer
Media {at} prolexic {dot} com

Source: Prolexic

Written by asiafreshnews

October 11, 2013 at 10:16 am

Posted in All releases