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Archive for September 9th, 2013

MILO & OCM Energising Malaysian Athletes for the 27th SEA Games!

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KUALA LUMPUR, Malaysia, Sept. 6, 2013 /PRNewswire/ — In its effort to drive the true value of sports and to continuously develop young athletes as champions of the nation, MILO® and the Olympic Council of Malaysia (OCM) gathered to launch the MILO “Fuel for Champions” campaign today in a ceremony officiated by YB Encik Khairy Jamaluddin, Minister of Youth and Sports Malaysia.

During the launch at Bukit Jalil National Sports Complex, National Aquatic Center, YB Encik Khairy Jamaluddin, Minister of Youth and Sports applauded MILO®’s commitment together with Olympic Council of Malaysia in their drive to shape Malaysia’s youth sporting landscape.

“MILO® has played such an integral role in Malaysia’s sporting arena by nurturing and developing the nation’s young talent,” he said. “The commitment from MILO® in driving the nation’s young athletes to greater heights is truly inspirational,” Khairy further added.

MILO® “Fuel for Champions” campaign is more than just a one-time sponsorship, it aims to empower and energise young sport talents to strive for success in the early stages of their lives as well as to inspire parents to encourage their children to participate in sports from young.

“MILO®, together with our key sporting partners such as the Olympic Council of Malaysia has played a major role in the development of the Malaysian sporting arena, focusing on junior and grassroots sports, reaching out to children of all walks of life throughout the country,” said Alois Hofbauer, Region Head of Nestle Malaysia and Singapore who was present at the launch to support young athletes who are competing at the 27th SEA Games in Myanmar.

The SEA Games is a Malaysian athlete’s introduction to the international sporting arena. Aligned with the government and Olympic Council of Malaysia’s objectives, MILO® has always been at the start of developing and nurturing young talents, guiding them to success and achievements in the sporting landscape.

“In recent years, parents have placed immense emphasis in their child’s academic success but we feel that it is important for our children to learn and experience the values that sports instill in them from a young age. By playing sports, children can explore their strengths; develop their mental, physical and social skills which will last through the years — giving them a good foundation in life. At Nestle and MILO®, we believe that these values are not learned from books but experienced on the field,” Alois shared.

Through the MILO® “Fuel for Champions” campaign and as the official Nutritious Chocolate Malt beverage of the Malaysian Contingent for the 27th SEA Games in Myanmar, MILO® would like to call upon the nation to support the Malaysian contingent as they strive to make Malaysia proud.

Also present at the launch are Yong Shin Min (National Basketball Team), S. Kannathasan (National Relay Runner), Muhammad Hakimi Ismail (National Triple Jump Athlete) and Khoo Cai Lin (National Swimmer) who will be representing Malaysia in the 27th SEA Games in Myanmar.

“We are proud that the Malaysian contingent carries with them the values of teamwork, solidarity, perseverance, courage together with the support from the nation. MILO® will continue its heritage and commitment in the development of sports in Malaysia,” Alois further added.

About MILO® Malaysia

MILO®, the leading nutritious chocolate malt beverage in Malaysia was first introduced in 1950. With over 60 years of presence in Malaysian homes, MILO® has been known for its unique, delicious choco-malty taste as well as its nutritional benefits that are loved by generations. A health-food drink packed with the natural goodness of malt, skimmed milk and cocoa, MILO® is one of the biggest and most popular breakfast beverages in Malaysian homes.

MILO® contains PROTOMALT, a malt extract with a mixture of different types of carbohydrates that provides energy and nutrients the body needs, and ACTIGEN-E, a unique combination of 8 vitamins and 4 minerals which enables the optimal release of energy from food.

For over six decades, MILO® takes an active part in the promotion of balanced diets and healthy lifestyles. MILO® is deeply committed to building grassroots sports from local, district and national level – nurturing young Malaysians to become champions of the nation. These efforts have made MILO® a household name through the generations, consistently educating the evolving consumers on MILO®’s core brand promise of energy and nutrition.

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Source: MILO

Written by asiafreshnews

September 9, 2013 at 12:54 pm

Posted in Uncategorized

Branded tissue products or Private label? New forum will address this key question at Tissue World Miami

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For the first time Retailers, manufacturers and technology suppliers meet in March 2014 to exchange viewpoints at the world’s leading Tissue Paper Products Event

NEW YORK, Sept. 6, 2013 /PRNewswire/ — In Miami Beach during March 18-21 atTissue World Americas the brand-new Tissue Retailers and Distributors Insight Forum (TRIF) focusing on retail and distribution channels will be added and will explore key questions such as:

  • Brands and Private Label: What Strategies are Best
  • On-Line Retailing, the Next Generation and Impact on Tissue Sales Channels
  • Sustainability and the Environment: Are you Leading or Following?
  • Consumer Trends and Preferences
  • New Technologies in Papermaking and Converting for Tissue Products
Branded tissue products or Private label? New forum will address this key question at Tissue World Miami
Branded tissue products or Private label? New forum will address this key question at Tissue World Miami

Tissue is giant business for retailers. Worth an estimated USD 80 billion worldwide each year and rising, it is very often their largest non-food category and the 3rd largest of all according to Nielsen consumer research data. Despite its relevance there has to date not existed a single event that brings all players in the value chain together.

As one retailer recently clearly stated: “The interaction between the tissue products manufacturers and the retail/distribution side is poor. As a comparison, in the food and beverage business, there’s much better exchange between the manufacturing community and retail/distribution. The top F&B trade shows are showcasing both the manufacturers and the technology suppliers, so you can get a complete view and interact with all sides of the business very fluently. To me, there is a big opportunity for Tissue World to give all players in the chain that complete view.”

Already numerous world-class retailers such as Costco, Kroger and Winn-Dixie, among many others, have registered for the TRIF. All and any tissue paper products buyers and specifiers, from the largest retailers and distributors to the smallest are welcome to participate in this unique opportunity to discuss and learn about the entire value chain from raw materials to finished products.

For more information, go to TRIF page on the website.

Big brands, big retailers and big manufacturers

One of the hottest topics in the tissue category today concerns the balance of market share held by nationally-branded products (“the brands”) versus private label products (“PL” or “store brands”). Famous brands include the biggest of them all, Kleenex, as well as numerous others such as Bounty, Charmin and Tempo. Although it is very subjective numerous studies show that Kleenex is among the world’s top 100 brands with brand equity estimated at $5 billion. PL products are those that a retailer such as Walmart, Tesco or Carrefour put their own “store brand” on. For example Costco, the world’s number 6 retailer, last year announced that its Kirkland store brand bathroom tissue is its single top-selling item, with yearly sales of USD 400 million.

In Europe PL has gained a dominant market share of about 70% depending on which country and segment such as toilet paper or facial tissue. In the USA, and in much of the rest of the world, branded products dominate the tissue categories, with brands taking about 70% share in the USA. What will happen in the future?

A compact learning experience

Issues such as these and numerous others including environmental/sustainability questions about the origin of the wood fibers used in tissue, as well as new trends like online retailing where giant companies such as and Staples are moving tissue products over the Internet, will also be discussed in detail. On top of this the traditional exhibition of machine and equipment suppliers as well as the in-depth technical conferences,which normally attract thousands of industry visitors, offer a complete compact learning experience for anyone involved in this category.

Tissue World is well-established since 1993 as the global tissue industry show focusing on the production and manufacturing side of tissue products. The dates are March 18-21, 2014 at the Miami Beach Convention Center, Miami, Florida, USA. With the addition of TRIF, the entire value chain from retailer to raw material suppliers is covered, offering extraordinary insight in a short period of time.

Register today at

Ivan Ferrari
+65 6592 0886

Source: Tissue World – UBM

Written by asiafreshnews

September 9, 2013 at 10:00 am