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PR Newswire Increases Number of Online Media Partners by 75% in Southeast Asia

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SINGAPORE, July 30, 2013 /PRNewswire/ — PR Newswire, the global provider of corporate communications and content-marketing solutions, has expanded its online news distribution network in Malaysia, Indonesia, Thailand and the Philippines. By signing a series of important content distribution agreements with major media companies in the region, PR Newswire has further committed itself to delivering competitive communication solutions to business communicators worldwide.

PR Newswire’s Asia-Pacific distribution network covers major countries and territories in the region, and we continuously invest in building a stronger and more versatile multimedia distribution network,” said Helen Zhang, Senior Manager, Audience Development at Asia Pacific, PR Newswire. “Our Asia-Pacific network, excluding Mainland China, consists of over 600 news portals, 500 news sites, and 1,400 industry publications, with a media database of over 10,000 registered journalists and exclusive partnerships with multiple national news agencies.”

In Malaysia, PR Newswire’s newly developed distribution network now includes Business TodaySME & Entrepreneurship MagazineThe Malay Mail Online and The Malaysian Reserve. Business Today is one of the country’s notable monthly financial magazines, while SME & Entrepreneurship Magazine is a bestseller business magazine in Southeast Asia. The Malay Mail is one of the main English newspapers in Kuala Lumpur and also the country’s oldest newspaper. The Malaysian Reserve is one of the country’s most influential all-business dailies. Both The Malay Mail and The Malaysian Reserve are owned by the Redberry group, a media and entertainment group that operates some of Malaysia’s most respected media properties.

In Indonesia, PR Newswire has established content partnerships with some of the country’s most prominent media, namely The Jakarta PostThe Jakarta Globe and Rakyat MerdekaThe Jakarta Post and Jakarta Globeare two of the most influential English newspapers in the country, and Rakyat Merdeka is a newspaper owned by Indonesia’s largest media group, Jawa Pos.

In Thailand, through a partnership with the local information service and news agency InfoQuest, PR Newswire’s network reaches Thailand’s top ranking news portal, major media website, and the largest Thai financial website, to name but a few, and this maximizes online exposure and search engine visibility for news releases carried by PR Newswire.

In the Philippines, PR Newswire has built a network of partnerships with influential websites such as Manila Channel, a mass media portal developed to deliver updates to Filipinos across the globe.

Recently, PR Newswire has also reached a distribution agreement with Morningstar, the independent investment research firm, to syndicate press releases on Morningstar’s Asian investment sites in Hong Kong, Taiwan, Singapore, and Malaysia.

The additional distribution capabilities in these countries ensure that news releases and content carried by PR Newswire are delivered to key audiences throughout the region.

“Regular media and online exposure is essential for corporations to communicate and engage with their audiences, raise awareness for their brands and products and attract potential business partners. The rapid development of PR Newswire’s media network in Asian countries will significantly facilitate our clients’ media outreach to their target markets. At the same time, we also aim to better segment our clients’ multimedia assets and offer diverse and reliable content for our media partners. We will continue to work with them to deliver quality content via the right channels,” Yujie Chen, SVP Asia Pacific at PR Newswire said.

About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable communication professionals to leverage content to engage with all their key audiences. We provide end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Sarah Tam
Regional Marketing Director, Asia (ex-China)

Source: PR Newswire

Written by asiafreshnews

July 31, 2013 at 3:09 pm

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