Archive for July 8th, 2013
World Marketing Summit Malaysia 2013 Aims to Address UN Millennium Development Goals
KUALA LUMPUR, Malaysia, July 4, 2013 /PRNewswire/ — In 2010, UN Secretary General Ban Ki-Moon reported that the achievement of the 8 MDGs by the targeted 2015 was unlikely, noting that a paradigm shift was needed in order to address the 8 global societal needs. Enter Philip Kotler and his brainchild, World Marketing Summit which aims to leverage Brand Marketing to cement the relationship between profit and purpose, concurrently elevating marketing from a corporate tool to a social equalizer.
Held in Malaysia this year, WMS Malaysia 2013 targets two goals. It will provide a roadmap on how to meet the 8 UN MDGs, resulting in a signed declaration charting marketing’s role in improving 8 billion future lives. This is a gathering and representation of the world’s best marketeers, sharing insights and case studies on how purpose can be injected into a company’s DNA, elevating consumer trust in turn reducing marketing investment and maintaining the bottom-line.
While China has achieved or is within reach of achieving all Millennium Development Goals according to World Bank, over 170 million people still live below the US$1.25-a-day international poverty line in China and only India has a greater number of poor. For this reason, the organizer hopes to see more Chinese companies and marketeers attending WMS Malaysia 2013. It would serve as a wonderful final push for success in China and these successes would prove to be an inspirational case study of how businesses can inject social-purpose into their DNA without hurting their bottom-line.
The Summit, which will be held from September 28th to 30th 2013 at Putrajaya, Malaysia, features a stellar alliance of thought leaders including Professor Dr. Philip Kotler; Minister Dr. Bernard Kouchner, Founder of Doctors Without Borders; Professor Dr. Hubert Gjizen, Director of UNESCO Asia & Pacific; Dr Ashok Kosla, who was Al Gore’s mentor and is Chairman of the Development Alternatives Group and “Nobel” prize winner for environment; H.E Badria Al Mulla, President of International Emirates Management for Quality; H.R.H Prince Ali Bin Al-Huseein of Jordan, Chairman of the Dream Asia, Asian Football Confederation; Sanjit “Bunker” Roy of Barefoot College and Dr. Mitch Besser, Founder of Mothers2Mothers working in concert to deliver a “Better World Through Marketing”.
Due to limited availability, the Summit requires registration at http://wmsmalaysia.org/.
Sasha Yap
+603-2287-8689 ext. 206
sasha.yap@edelman.com
Source: World Marketing Summit Malaysia 2013
Volvo Car Group Reveals World-class Safety and Support Features that will be Introduced in the All-new XC90 in 2014
GOTHENBURG, Sweden /PRNewswire/ —
Volvo Car Group reveals a number of user-friendly safety and support technologies that will be introduced in the all-new Volvo XC90 at the end of 2014.
“We are introducing the first Volvos with autonomous steering to avoid accidents and make driving more comfortable,” says Thomas Broberg, Senior Safety Advisor Volvo Car Group.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/61938-volvo-car-reveals-safety-support-features-XC90
The new technologies for the upcoming Volvo XC90 will be tested by a number of international media representatives this summer. The technologies are
Pedestrian Detection in darkness. A world first that makes the detection and auto brake technology work effectively also when driving in darkness. The technology includes detection and auto brake for other vehicles, pedestrians and cyclists.
Road edge and barrier detection with steer assist. A feature that detects if the car is about to drive off the road and autonomously applies steering torque to bring the vehicle back on track. Being able to monitor where the physical road ends is a world first. This means that the technology also works on roads without side markings.
Adaptive Cruise Control with steer assist. A technology that helps the driver stay in the lane and follow the rhythm of the traffic. The new system automatically follows the vehicle ahead.
“When the first XC90 was introduced in 2002, it featured a number of groundbreaking safety features, including a world-first solution that helps prevent rollovers. By revealing a number of systems for the next generation XC90 we once again confirm our leadership in automotive safety,” says Thomas Broberg.
Collision mitigation for animals is a world first that detects and automatically brakes for animals both in daylight and in the dark. The technology, which is designed to help the driver avoid accidents or reduce the speed of impact, will be introduced some time after the all-new XC90 arrives by the end of 2014.
Towards zero
At the media event, Volvo Car Group also demonstrates other features that are part of the continuous aim to bring the number of people killed and seriously injured in new Volvo cars down to zero by 2020.
Car 2 Car communication enables vehicles to communicate with each other and with the traffic environment, opening up fantastic possibilities. Vital information can be shared and exchanged – creating a more comfortable and safer drive.
The technology is based on communication between transmitters in vehicles and the road infrastructure, such as road signs and traffic lights.
The self-parking car
Autonomous Parking is a Volvo concept technology that allows a car to find and park in a vacant space by itself, allowing the driver to leave the vehicle at the entrance to the car park.
Combining autonomous driving with detection and auto brake for other objects makes it possible for the car to interact safely with other cars and pedestrians in the car park. The speed and braking are adapted for smooth integration in the parking environment.
“Our approach is based on autonomously driven cars being able to move safely in environments with non-autonomous vehicles and unprotected road users,” says Thomas Broberg.
Descriptions and facts in this press material relate to Volvo Car Group’s international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
Video: http://www.multivu.com/mnr/61938-volvo-car-reveals-safety-support-features-XC90
Source: Volvo Car Group
Diageo Reserve Continues to Transform Fine Drinking Experiences With the Start of World Class Global Final 2013
LONDON /PRNewswire/ —
Bartender of the Year to be crowned after a week of intense challenges and exclusive events celebrating the best in the business
Today, 44 of the world’s best bartenders – together with fine-drinking industry elite, international celebrities, and global tastemakers – convene aboard the boutique Azamara Journey cruise liner, for the fifth annual WORLD CLASS Global Final, the largest and most credible mixology competition.
(Photo: http://photos.prnewswire.com/prnh/20130704/625946 )
James Thompson, Managing Director Diageo Reserve, said, “We are thrilled to welcome a record number of bartenders to this year’s Global Final WORLD CLASS. WORLD CLASS bartenders are synonymous with sophistication, impeccable service and pushing the boundaries of contemporary and experiential cocktail culture. The programme [WORLD CLASS] elevates the craft of the bartender, discovers new talent and previews the latest trends which consumers will soon be able to sample when visiting WORLD CLASS accredited bars across the globe.”
Setting sail along the French Riviera in Nice and Monte Carlo, the voyage will include stopovers in some of the Mediterranean’s most iconic and chic destinations including St. Tropez and Ibiza, before culminating in the Catalan capital of Barcelona where the WORLD CLASS Bartender of the Year 2013 will be crowned. This is the first time that the WORLD CLASS Global Final is held on a luxury cruise liner, underscoring the concerted effort that the industry is making to elevate the culinary experience in cruises.
Throughout the year-long WORLD CLASS programme, the world’s most elite bartenders each receive rigorous training before competing in challenging national finals. Since the launch in 2009, over 15,000 WORLD CLASS bartenders have been trained using the award-winning spirits in the Diageo Reserve portfolio – KETEL ONE® vodka, CIROC® vodka, TANQUERAY® No.TEN™ gin, DON JULIO® tequila, ZACAPA® rum, JOHNNIE WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky, JOHNNIE WALKER® PLATINUM LABEL™ Blended Scotch Whisky and JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky – to create the most exceptional rituals, perfect serves and fine drinking experiences in the best fine-drinking establishments all over the world.
Recognising the craft of the bartender, through its five-year history, WORLD CLASS has become a landmark week in the mixology circuit. What began as a bartending training programme is now an internationally recognized annual event transforming fine drinking experiences and cocktail culture around the world. Launched in 2009, WORLD CLASS is an international platform to showcase talent from the best bartenders all over the world while creating an outlet for luxury fine drinking experiences to unfold.
In 2012 the WORLD CLASS TV Show was launched, a TV special putting a spotlight on the WORLD CLASS bartenders and elevating a new generation of mixologists to celebrity status. This year, the 4-episode series will be broadcast by 20 major TV networks in more than 100 countries with an opportunity to reach 25 million consumers. The WORLD CLASS social forum on Facebook is a highly engaged community of over 16,000 elite bartenders who meet to exchange ideas and debate on the latest trends in mixology.
Follow the competition on Facebook at the ‘Global WORLD CLASS Finals’ page: http://www.facebook.com/GlobalWorldClassFinals
For more information about Diageo, its people, brands and performance, visit http://www.diageo.com or contact:
ANDRE CHONG
Head of Brand Communications
Global Reserve
Telephone: +65-6876-4446
Email: andre.chong@diageo.com
JOANNA GOOD
Neville McCarthy Associates
Telephone: +44(0)20-7940-2900
Email: Joanna@nevillemccarthy.com
Source: DIAGEO
A New Presidential Multi-Sport Club “Astana” to be Presented in Astana
ASTANA, Kazakhstan, July 5, 2013 /PRNewswire/ — The official presentation of the Presidential Professional Sports Club “Astana” was held in Astana on July 4.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/61939-new-astana-presidential-professional-sports-club
Organized by the end of 2012, the Presidential Club “Astana” brings together under its own brand the best Kazakhstani sports clubs — a world-class Professional Cycling Team “Pro Team Astana”, Basketball and Football Clubs, Hockey Superclub “Barys”, “Astana Dakar Team”, boxers of “Astana Arlans”, the teams of water and horse polo, a unique project for the development of the national wrestling “Kazakhstan Barys”. Under the banner of “Astana” Professional Club also perform a two-time Olympic weightlifting champion Ilya Ilyin and world championship medalist in figure skating Denis Ten.
“Astana” PPSK is a modern association meeting the latest trends in the field of sports management association, designed to strengthen public support for sport and the positive image of Kazakhstan in the world. There are enough examples of successful multi-functional sports clubs in the world. Suffice it to recall the sports giants such as Real Madrid, CSKA Moscow and Barcelona.
That is why the event was attended by legendary Portuguese footballer Luis Figo, the best player in the world by FIFA (2001), who played for clubs such as “Barcelona” and “Real Madrid” and a distinguished German football goalkeeper of “Bayern Munich”, Oliver Kahn.
Luis Figo has expressed confidence that the Club would provide a powerful incentive for the development of sport in Kazakhstan.
Congratulating the members of the Presidential Club “Astana”, Oliver Kahn advised the athletes: “Fight with all your force in every game, that’s so the cups are won. Remember that each of your wins — it’s a joy to your fans.”
As President of Kazakhstan, Nursultan Nazarbayev noted: “The project was supported by the world’s leading experts in the field of sports consulting and will be developed in future in partnership with them.”
By the way, Chief Executive of Payne Sports Media Strategies SA, ex- Marketing Director of the International Olympic Committee, Michael Payne, highly appreciated this initiative and agreed to consider the possibility of cooperation on its development in the international arena.
Athletes of “Astana” Club also received congratulations from the legend of the world of hockey, a forward of “Washington Capitals” NHL Club, Alexander Ovechkin. According to him: “The government support for the development of sport is very important. Financial stability increases the strength and independence of the Club, and will help the Presidential Club “Astana” to carry the banner of victory in future.”
During the event, President of the Republic of Kazakhstan, Nursultan Nazarbayev was awarded the title of Honorary President of “Astana” Club, as the mastermind of this Club.
More than 30 Kazakhstani Olympic champions, stars of world sport, managers and patrons of world famous sports clubs, the nation’s leadership became the participants and guests of this presentation.
Contact:
Dr. Aidar Makhmetov
General Manager of the Presidential Professional Sports Club “Astana”
T: +7-7172-55-40-99
Email: a.makhmetov@s-k.kz
Video: http://www.multivu.com/mnr/61939-new-astana-presidential-professional-sports-club
Carlson Rezidor Serves Up Scorching Summer Deals
30% Off Stays in Asia Pacific with Hot Deals Promotion
SINGAPORE, July 5, 2013 /PRNewswire/ — Carlson Rezidor Hotel Group‘s latest Hot Deals promotion provides the perfect excuse to kick-start your summer in style. With up to 30% off the Best Available Rates at over 80 hotels in Asia Pacific, there’s never been a smarter time to soak up the sun, relax beachside, or be a tourist and explore a new city.
From Bangkok to Beijing, Phuket to Fiji or Delhi to Goa, Carlson Rezidor hotels are located in some of the region’s most exciting cities and resort destinations. The extensive network of 80 Carlson Rezidor hotels includes; Radisson Blu, Radisson®, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites by Carlson(SM), which means that whether you are planning to travel for work, rest or play this summer, a hot deal is never far away.
With a booking period from now to September 20, 2013, you also have the opportunity to choose multiple destinations and plan for holidays for the rest of the year, as the Hot Deals promotion is valid for stays between now and December 30, 2013. Why not make a dent in your bucket list and learn to surf on Bondi or explore the Forbidden City — who ever said you can’t mix business with pleasure?
“Hot Deals is back! We’re offering exceptional value on hotel stays at popular destinations across Asia Pacific to encourage more rest and play. Guests can expect a fabulous stay experience reflective of our ‘Yes I Can!’ service philosophy and on top on that, enjoy free internet at all our hotels,” commented, Lucinda Semark, executive vice president, Revenue Generation, Asia Pacific, Carlson Rezidor Hotel Group.
“Regardless of where you choose to visit, Club Carlson’s exclusive concierge service means that you’ll be guaranteed to soak up the best sights and sounds of your chosen destination. Whether it be shopping, antiquing or temple hopping, our hotels are the perfect starting point to get acquainted with the local culture and cuisine,” added Semark.
For more details on Carlson Rezidor’s Hot Deals promotion, log on to:
http://www.radissonblu.com/hotdeals-asia
http://www.radisson.com/hotdeals-asia
http://www.parkplaza.com/hotdeals-asia
http://www.parkinn.com/hotdeals-asia
http://www.countryinns.com/hotdeals-asia
Toll-free numbers:
China 400 6780 290 (Mainland)
China 800 96 8356 (Hong Kong)
Australia 1 800 333 333
India 1 800 1800 33
Singapore 800 616 1283
Thailand 001 800 61 10504
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson(SM), one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
About Club Carlson(SM)
Club Carlson is the global hotel rewards program from Carlson Rezidor Hotel Group, part of leading hospitality and travel company, Carlson. Club Carlson is one of the world’s most rewarding hotel loyalty programs. Members enjoy rich benefits at more than 1,000 Carlson Rezidor hotels around the globe. Club Carlson offers members exceptional hotel experiences, enhanced services and the ability to earn and redeem rewards remarkably fast such as Free Award Nights starting at 9,000 Gold Points, with no blackout dates on standard rooms. Members enjoy free Internet as well as valuable redemption options such as prepaid cards, PayPal, airline miles and more. Plus, the more often members stay, they can earn Elite membership and enjoy exclusive benefit options including: complimentary room upgrades, early check-in and late checkout, and Elite Rollover Nights. www.clubcarlson.com
Contact details
Joanna Ong
Carlson Rezidor Hotel Group
+65-9172-3008
jong@carlsonrezidor.com
Kate O’Shea
AKA Asia
+65-6222-6136
kate@aka-asia.com
Ben Gardeen
Carlson Rezidor Hotel Group
+1-763-212-1418 or +1-763-212-8129
bgardeen@carlsonrezidor.com
OneAsia Introduces Cloud Anywhere, a New Line of Cloud Services
Enterprise Class Cloud Services Provide Massive Scalability for Customers
HONG KONG /PRNewswire/ — OneAsia, the leading cloud solutions provider in Asia today announced the launch of its Cloud Anywhere, a new line of enterprise class cloud services at OneAsia Cloud Solutions Conference 2013. OneAsia Cloud Anywhere enables companies to scaling their IT resources dynamically and more cost-effectively.
Building on OneAsia’s cloud platform, the Cloud Anywhere family includes Backup Anywhere, Share Anywhere and Email Anywhere providing a highly secure and scalable email and data backup, sharing, storage services. Charles Lee, CEO of OneAsia said, “With our long proven expertise in cloud industry, Cloud Anywhere provides the stability, capabilities and flexibility not found with other cloud service providers. Our vision is to help our customers optimise their IT resources by using the latest cloud technology without any compromise in security and performance at minimal cost, making their life easier with cloud.”
The Cloud Anywhere services can be subscribed either on a pay-as-you-go or monthly basis and there is no prepayment or set up fee, it also provides massive scalability to the customers. Services are added within 24 hours to accommodate unexpected changes in their needs.
The key features of Cloud Anywhere include:
Email Anywhere: state-of-the-art hosting email solution can be either get it as a hosted service or run it on customer servers
Backup Anywhere: a highly user-centric data backup and restore system that allows full control at users’ finger tips without the need of any third party support
Share Anywhere: a cloud platform allow users to share files with multiple parties in a secure and controlled means
Lee added, “Equipped with the most advanced cloud technology and infrastructure, our Cloud Anywhere services enable companies in all scales to access enterprise class system at affordable cost.” New customer can trial the services for free by filling the online form at http://www.oneas1a.com.
About OneAsia
OneAsia offers a full range of cloud computing solutions, from infrastructure, platform to application software, aiming to help clients to manage its IT budget and resources effectively to meet core business needs. OneAsia’s top-tier rated data centres are located across Asia to keep its customers connected from anywhere in the world with consistent levels of quality, security and services. OneAsia is staying at the forefront of the industry with extensive infrastructure coverage in Greater China, Singapore, Malaysia and Vietnam.
For more information, please visit http://www.oneas1a.com
For media enquiry, please contact:
Annie Loi
Email: annieloi@oneas1a.com
Tel: +852-3979-3900
Source: OneAsia
Asia Fresh News 