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Archive for March 22nd, 2013

Avnet, Inc. Announces Agreement to Acquire RTI Holdings

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Further expands wireless, optical, communications, industrial and digital home application product lines and strengthens presence in China and Hong Kong

PHOENIX, March 21, 2013 /PRNewswire/ — Avnet, Inc. (NYSE:AVT) announced today that it has agreed to acquire the shares of RTI Holdings Ltd., a value-added distributor of wireless, optical, telecom, data communications, and industrial components in Hong Kong and mainland China. In addition, Avnet will also acquire the shares of three related entities, RTI Technology China Limited, Eastele Technology China Limited, and DSP Solutions Limited. This transaction has received all necessary regulatory approvals and is expected to close in the next 30 days.

“This acquisition is important to Avnet Electronics Marketing as the combination of RTI’s focused technical expertise and Avnet’s scale and scope further strengthen our competitive edge as we continue to grow in Asia,” said Harley Feldberg, president Avnet Electronics Marketing. “This transaction also complements our existing offerings of product lines and allows us to expand our value proposition to our customers. With the addition of talented employees from RTI, I am sure we will be able to tap deeper into additional markets yet to be explored.”

Founded in 1989 and headquartered in Hong Kong, RTI has a strong presence in mainland China serving over 700 customers across a range of end markets including telecom and datacom, industrial and digital home applications. The company has over 120 sales/FAE/CS employees that provide application engineering services, technical support and sales promotion activities to high-tech manufacturing firms across the region. The company generated revenue of approximately US$80 million in the 2012 calendar year. This acquisition, which will be integrated into Avnet Electronics Marketing, Asia is expected to be immediately accretive to earnings and supports Avnet’s return on capital goal of 12.5%.

“China remains a high priority and key strategic focus for Avnet Electronics Marketing. The acquisition of RTI not only expands our market coverage in industrial, telecom, optical and datacom, but it also strengthens our demand creation resources,” said Stephen Wong, president Avnet Electronics Marketing, Asia. “RTI is a reputable player in the region delivering a breadth of engineering services from basic circuit design to total product solutions. The addition of RTI will further complement our strategic vision of providing best-in-class products and services to our customers in a critical growth region for Avnet.”

Forward-Looking Statements

This press release contains certain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on management’s current expectations and are subject to uncertainty and changes in facts and circumstances. The forward-looking statements herein include statements addressing future financial and operating results of Avnet and may include words such as “will,” “anticipate,” “expect,” believe,” “intend,” and “should,” and other words and terms of similar meaning in connection with any discussions of future operating or financial performance or business prospects. Actual results may vary materially from the expectations contained in the forward-looking statements.

The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: the Company’s ability to retain and grow market share and to generate additional cash flow, risks associated with any acquisition or disposition activities, the successful integration of acquired companies, any significant and unanticipated sales decline, changes in business conditions and the economy in general, changes in market demand and pricing pressures, any material changes in the allocation of product or product rebates by suppliers, allocations of products by suppliers, other competitive and/or regulatory factors affecting the businesses of Avnet generally.

More detailed information about these and other factors is set forth in Avnet’s filings with the Securities and Exchange Commission, including the Company’s reports on Form 10-K, Form 10-Q and Form 8-K. Except as required by law, Avnet is under no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

About Avnet

Avnet, Inc. (NYSE:AVT), a Fortune500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of US$25.7 billion. For more information, visit http://www.avnet.com. (AVT_IR)

Visit Avnet’s Investor Relations Website at http://www.ir.avnet.com or contact us at investorrelations@avnet.com.

Investor Relations Contact:

Avnet, Inc.
Vincent Keenan
+1-480-643-7053
Vice President, Investor Relations
vincent.keenan@avnet.com

Public Relations Contact:

Avnet, Inc.
Michelle Gorel
+1-480-643-7653
Vice President, Public Relations
michelle.gorel@avnet.com

Avnet Electronics Marketing Asia
Winnie Pang
+852-2410-2751
winnie.pang@avnet.com

Source: Avnet, Inc.
Related stocks: NYSE:AVT

Written by asiafreshnews

March 22, 2013 at 2:54 pm

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Fly Air China to North America

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BEIJING /PRNewswire/ — Air China will cement its foothold in North America with the launch of a new route from Beijing to Houston in 2013 after expanding its schedules into New York, Los Angeles and Vancouver and upgrading the airliners on its New York and San Francisco routes.
Starting March 31, the Beijing – New York service will be enhanced to 11 weekly flights and the Beijing – Los Angeles service to twice daily, and all the flights will be operated with the B777-300ER, popular with business travelers. Starting May 17, the Beijing – Vancouver service will be enhanced to 11 weekly flights, which will be operated with the A330-200. The Beijing – Houston service will start in July, and the flights will be operated with the B777-300ER. The B747-400 is now operated on Air China’s Beijing – San Francisco route.
Air China’s B777-300ER offers lie-flat seats in its First and Business Class. The seats in Economy Class are also designed with ergonomic principles in mind to help passengers better relax. AVOD is offered in all classes of service. The A330-200 is outfitted with lie-flat seats in its Business Class and personal AVOD is available in all classes of service too.
About Air China
Air China is China’s only national flag carrier and a Star Alliance member.
By a fleet of 306 Airbus and Boeing aircraft, we run 289 routes serving 30 countries and regions. Thanks to our admission to the Star Alliance, our route network, with Beijing as its hub, coupled with the even stronger network of the Star Alliance, is able to place 1,160 destinations in 181 countries within our reach.
PhoenixMiles is our frequent flyer program that allows our loyal customers to accrue mileage and request awards in our worldwide system. Air China’s frequent flyer program has a membership of 17 million.
In 2011, Air China was featured in the Top 500 World Brands rankings for the fifth consecutive year.
For more information, please visit our website http://www.airchina.com.
Source: Air China

Written by asiafreshnews

March 22, 2013 at 2:42 pm

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Vivid Sydney 2013 Lights Up Australia’s Harbour City

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SYDNEY /PRNewswire/ — The world’s creative industries are set to flock to Sydney with the announcement of the annual Vivid Sydney program that will transform the city into a colourful canvas of light, music and ideas from 24 May to 10 June.
Now in its fifth year, Vivid Sydney is an established international event and will showcase its largest program to date, featuring more than 60 vibrant lighting installations around Sydney Harbour, over 100 creative industry workshops and seminars, and live music performances at Sydney Opera House.
Owned and managed by Destination NSW, the NSW Government’s tourism and major events agency, Vivid Sydney is the largest light and music festival in the Southern Hemisphere, with over 500,000 people attending in 2012.
Australian creative innovators, The Spinifex Group, will design the centrepiece of Vivid Sydney, the lighting of the iconic Sydney Opera House sails, showcasing a playfully projected journey that celebrates the event in an immersive new way.
Announced today by NSW Deputy Premier Andrew Stoner, Vivid Sydney returns with the longest ever Light Walk featuring interactive light installations, illuminated skyscrapers and large-scale 3D mapped projections around Sydney Harbour’s iconic foreshore. Light installations from Germany, France, Italy, United Kingdom, USA, South Korea, Malaysia and New Zealand will feature alongside Australian works.
Vivid LIVE at Sydney Opera House will feature local and international artists, including German electronic music legends Kraftwerk and the the world premiere album show of Australia’s Empire of the Sun.
Vivid Ideas will explore new creative ideas and collaborations with over 100 industry and business events. Keynote speakers include renowned comedic visual artist David Shrigley (UK), digital artist and storyteller Jonathan Harris (USA), award-winning streetwear entrepreneur Johnny Cupcakes (USA) and urban design guru David Sim (UK).
Destination NSW CEO, Sandra Chipchase, said year-on-year increase in festival attendance was testament to Vivid Sydney’s success and popularity with local and international audiences.
“With more than 45,000 people from interstate and overseas at last year’s event, Vivid Sydney has proven itself as a major drawcard for creative industry practitioners, visitors and families who immerse themselves in light, music and ideas,” said Ms Chipchase.
The full Vivid Sydney program is available at http://vividsydney.com
For full media kit and high res imagery, visit http://vividsydney.com/media-centre
MEDIA CONTACTS:
Olivia Deskoski
Destination NSW
+61-2-8114-2407
olivia.deskoski@dnsw.com.au
Emily Walkerden
Avviso PR
+61-2-9368-7277
emilyw@avviso.com.au
Source: Destination NSW

Written by asiafreshnews

March 22, 2013 at 12:05 pm

Posted in Uncategorized

Henan Cable Extends Relationship with Motorola Mobility; Deploys Next Generation DVB-C HD Set-Tops to Capitalize on Digital Demand

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– Major Chinese cable operator Henan Cable expands digital capabilities to delight subscribers with Motorola HMC3000, a next generation HD interactive set-top box

BEIJING, March 21,2013 /PRNewswire/ — CCBN 2013( http://www.ccbn.tv ) — One of Chinas largest cable operators, Henan Cable, has chosen Motorola Mobilitys HMC3000 DVB-C HD set-top boxes( http://www.motorola.com/staticfiles/Video-Solutions/Solutions/Cable-Operators/Cable-Home-Devices/HMC3000/_Documents/_Static_files/HMC3000%20DataSheet%20Oct%202012%20%28English%29-XP-EN.pdf ) as a major technological component in its plan to digitize its set-top portfolio and capitalize on increasing demand for digital video services.

The move further deepens the productive and long-standing relationship between Henan Cable and Motorola Mobilitys Home business in China, which has resulted in a number of successful deployments over the last few years.

Henan Cable will deploy Motorolas HMC3000 set-tops to provide the kind of high-quality video experiences that Chinese consumers crave whilst reducing overall costs for the operator. Motorolas latest Media Engagement Barometer, released this week, shows that China is a content hungry market with mature multi-screen behaviours. Chinese audiences are watching an average of 22 hours of TV content a week compared to the global average of 19 hours. This poses a challenge for cable operators who want to increase choice and quality whilst keeping costs low.

As consumer demand for digital video experiences grows, providers like Henan Cable need a reliable and affordable solution to deliver HD content and keep costs to a minimum. The Motorola HMC3000 Digital Video set-top box is one of the most cost-effective devices available for the Cable Digital Video Broadcasting (DVB-C) standard.

“As a competitive player in the Chinese market were constantly looking to drive efficiencies into our video delivery model whilst improving the service to our subscribers,” said Wang Daoyi, chief technology officer, Henan Cable. “Only by using the very best technologies can we achieve this and, as a key partner, Motorola continues to offer some of the most innovative solutions available. This latest deployment is no exception.”

Features and Benefits of Motorolas HMC3000 DVB-C HD Set-Top Box

The HMC3000 is a Linux-based device which supports multiple video codecs and a wide range of video rates, and decodes standard MPEG-2, H.264 and MPEG-4 transport streams including most audio/video formats. Additionally, it is designed to support multiple Conditional Access Systems (CAS). The Motorola HMC3000 features include a standard SmartCard interface, flexible memory, optional two-way RJ-45 Ethernet ports for interactive applications and a 600+ MHz processor.

Other benefits include extensive high-speed connectivity for the widest range of set-top peripherals, including Flash drives, external HDDs and DOCSIS modems. Its compact design and advanced HD content delivery improves customer satisfaction whilst reducing operational costs.

Kevin Keefe, vice president & regional general manager, Asia Pacific at Motorola Mobilitys Home Division, commented: “Chinas official analogue switch-off will take place sometime after 2015, putting Henan Cable in the perfect position to capitalize on the digital expansion and attract new subscribers. This is the latest of many successful projects with Henan Cable that have seen us deliver market leading solutions in a host of different technology areas.”

As strategic partners, Motorola Mobilitys Home business and Henan Cable have deployed many new products and services:

– GX2: The GX2 can accept up to 16 Plug-n-Play application modules, minimizing headend space requirements. The newly introduced DM2000 1550nm laser provides the best quality, features, and cost effectiveness

– Motorola M3( http://mediacenter.motorola.com/Press-Releases/Motorola-M3-Media-Server-Family-Enables-Flexible-and-Efficient-Delivery-of-Video-in-China-3823.aspx ): Henan Cables new Motorola M3 Media Server deployment provides a VOD content delivery network, enabling Henan Cable to offer its more than 3.6 million subscribers a vast library of on demand content, as well as provide those subscribers on demand access to live television through the Time-Shift-TV feature inherent within the M3 system

– APEX IPQAM: supports growing demand for narrowcast applications and can also enable switched digital video for Henan Cable

– Significant network deployments such as the SB5101NE cable modem and the advanced BSR64000( http://www.motorola.com/Video-Solutions/US-EN/Products-and-Services/Broadband-Access/CMTS/BSR_64000_US-EN ) allows broadband operators to rapidly introduce differentiated data, voice and multimedia services for both corporate and residential subscribers.

Motorola at CCBN
For more on Motorola @ CCBN 2013, contact us (see below) or, to see a demonstration of the GT-3 technology, visit us at the Motorola Booth, Hall 3 Booth 3203. Please visit our blog, MediaExperiences2Go( http://www.motorola.com/mediaexperiences2go ) for more news from CCBN 2013.

About Motorola Mobility
Motorola Mobility, owned by Google, fuses innovative technology with human insights to create experiences that simplify, connect and enrich peoples lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

Media Contacts (for media and analysts only):

Ada Ren, Edelman China
Mobile: +86-1510-1029-400
ada.ren@edelman.com

Caroline Tarbett
Mobile: +44-7914-014145
caroline.tarbett@motorola.com
Source Motorola Mobility

Written by asiafreshnews

March 22, 2013 at 11:51 am

Posted in Uncategorized

New World Hotels Opens Doors to Residence Club

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New executive club lounge delivers enhanced benefits
HONG KONG/PRNewswire/ — New World Hotels has launched the Residence Club floors with a dedicated new concept, design, name and signature amenities. Fittingly, Residence Club features a luxuriously comfortable environment reminiscent of a private home, with extensive benefits available exclusively for club floor and hotel suite guests.

New World Dalian Hotel – Residence Club Living Room

New World Makati Hotel – Residence Club Deluxe Room
In all Residence Club Living Rooms, guests enjoy complimentary breakfast, afternoon tea, evening cocktails and all-day refreshments during their stays, while a dedicated concierge service handles reservations or special requests. The entire space has WiFi support with an exclusive meeting space available for use.
To celebrate the new identity, guests are invited to a “Residence Club Discovery” which provides a choice of full access and benefits of the Residence Club Living Room while staying in a Deluxe room, or a guaranteed upgrade to Residence Club Deluxe rooms when booking Premier rooms, valid from 1 April to 31 August 2013.
“Business Plus,” available year-round, features a guaranteed upgrade to a Residence Club Deluxe room for guests booking a regular Deluxe room for a minimum of five nights.
Ideal for both relaxation and meetings, the Residence Club Living Rooms are divided into comfort zones — the dining area serves buffet breakfast and dishes from the in-room dining menu and the living room corner invites guests to lounge on cosy sofas with a selection of novels and magazines close at hand in the library space.
At New World Dalian Hotel’s Residence Club Living Room, fireplaces, leather club chairs and a library containing more 200 books make it a perfect venue for a relaxing evening. Guests staying at New World Wuhan Hotel can experience a traditional delicious Wuhanese breakfast including hot dry noodles, bean curd skin and steamed dumpling at its Residence Club Living Room. The top four floors of New World Makati Hotel are re-designed to house the Residence Club with the living room featuring floor-to-ceiling windows overlooking the cityscape. At New World Saigon Hotel, its Residence Club Living Room includes an open-air terrace to enjoy breakfast or evening cocktails al fresco.
The Residence Club Living Room on the 38th floor of New World Shanghai Hotel will be completed in May. It will include a games area with computer stations and television and a meeting room for up to 12 attendees with refreshing views overlooking Zhongshan Park.
“Residence Club Discovery” and “Business Plus” are subject to availability and exclude tax and service charge. For further information or reservations, please contact your travel professional or visit http://www.newworldhotels.com.
Favoured by business travellers and meeting planners, New World Hotels are deluxe properties located in Dalian, Shanghai, Wuhan, Ho Chi Minh City and Manila, and opening in Beijing and Guiyang in 2013, with an affiliated hotel in Shunde. The hotels offer a full range of relevant amenities and services, including multiple restaurants, business services, extensive meeting facilities, executive floors and recreational options. The New World Hotels collection is targeted to more than double in size by 2017. For further information or reservations, please contact your travel professional, visit http://www.newworldhotels.com or follow the group’s Facebook page for latest news.
Source: New World Hotels

Written by asiafreshnews

March 22, 2013 at 11:24 am

Posted in Uncategorized

The Battle of the Brands: Winners and Losers in the Culture Wars

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Added Value announces Cultural Traction 2013 Report, including the results for mainlandChina, Hong Kong and Singapore
HONG KONG /PRNewswire/ — Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report released today.
The Top Ten on a global basis are:
Google
Apple
Samsung
IKEA
Microsoft
Sony
BMW
Audi
Coca-Cola
eBay
The Cultural Traction™ 2013 report involved 62,250 respondents across ten major geographical markets: the US, mainland China, France, Germany, Italy, UK, Australia, Brazil, Hong Kong and Singapore.
Culturally vibrant brands are those perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE) attributes in research conducted by Added Value, the WPP-owned global brand development and marketing insight consultancy.
The global study into the impact of culture-led marketing, shows that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking. And by achieving high levels of ‘cultural traction’ — which is assessed by measuring the change in a brand’s VIBE score — these brands are ensuring they stay more relevant to consumers, thereby increasing their opportunities to achieve sustained growth.
Home Furnishing giant IKEA makes a surprise entry at number 4, ahead of luxury car brands BMW and Audi. While the top brand, Google, is less than 20 years old, Coca-Cola is clocking almost 130. Its successful ranking at number 9 indicates that age is no barrier to being a brand icon when culture is used effectively and well to connect with consumers.
Orazio Costadura, Head of Brand and Customer Management, Audi AG, says, “At Audi we are aware of the importance of continuously shaping our brand, making sure that it is culturally relevant to a high degree — not just in Germany or Europe, but across the world including major markets like China and the US. The results of the Added Value study offer a refreshing, new perspective on how to look at brands, and give us very encouraging evidence that the direction we have chosen for Audi is working.”
Lisa Bauer, Executive Vice President, Global Sales and Marketing, Royal Caribbean International, agrees, “VIBE is transforming the way we think about our brand and allows us to look at it through a new lens and understand our position in the overall landscape of brands. The marketplace is cluttered and consumers have more choices than ever. Cultural Traction provides us with the insight to increase our cultural relevancy and lead the conversation with consumers in a meaningful way.”
Worryingly for Google and Apple, their VIBE scores have slipped by 8% and 10% respectively in the US compared to last year, even though they still hold on to the top slots. Is Apple losing its shine as smartphone rival Samsung swoops in? Facebook suffered the biggest fall in VIBE score out of all the brands surveyed – down 20% – partly as a result of its troubled flotation and outcry over privacy concerns.
This year the study was conducted in mainland China, Hong Kong and Singapore for the first time. Taobao, China’s largest e-commerce portal, landed at number 3 with the highest VIBE score among all local brands while Apple made it to the top. Google ranked first on the list of Hong Kong’s most culturally vibrant brands and food and beverage brand Vitasoy is crowned as the local champ with a spot at number 16, ahead of both Pepsi and Lipton. Canon was named second runner-up on the Singapore list, coming in behind Google and Apple.
Top Ten in mainland China, Hong Kong and Singapore
Mainland China Hong Kong Singapore
1 Apple Google Google
2 Microsoft Apple Apple
3 Taobao Facebook Canon
4 Chanel BMW Samsung
5 BMW Samsung BMW
6 Audi Coca-Cola Audi
7 Mercedes Nike Nike
8 Adidas Microsoft Facebook
9 Samsung IKEA Adidas
10 Starbucks Mercedes Microsoft
Key highlights of Cultural Traction™ 2013:
Global:
Samsung on the rise. Is Apple on the wane?
Although Apple emerges ahead of Samsung in the study, leading edge consumers are picking up on Samsung’s VIBE. The latter is enjoying a more consistent and stable VIBE across the globe. Apple lead in the US, Western Europe and Australia, but it’s a bumpier road in Asia, which suggests a narrowing of the gap between the brands. Currently, Apple ranks ahead of Samsung by market value. Samsung ranks ahead of Apple by sales. The findings in Cultural Traction™ 2013 suggest Samsung has the greater momentum moving forward.
Coca-Cola: Still the king. How does it manage it?
Mainly due to a single-minded focus to make the world a better place by putting responsible business strategies at the heart of the brand and weaving aspects of these positive changes into their brand stories, expressed and delivered in ways that are responsive to cultural trends.
IKEA: The Best Loved Swede since ABBA?
The big blue and yellow box has built an empathetic persona around the world by focusing its offer and marketing on delivering clever small space solutions that are in tune with the struggling economic climate. It’s enabling people to indulge their appetite for design and to refresh their homes by being practical, friendly and enterprising.
Mainland China:
Samsung: Ready to take a bite
Apple reigns supreme in mainland China study but watch this space because the Korean super brand is eager to take over. By continuously launching innovative products to lift up usage experience, Samsung successfully taps into consumers’ emerging needs for greater self-expression — we expect to see the gap between these two narrow significantly over the next 12 months.
Chanel versus Louis Vuitton: A French affair
Louis Vuitton lags way behind Chanel. The omnipresence of Louis Vuitton (real or counterfeit) doesn’t inspire or excite as strongly as Chanel with its strategy of exclusivity – 12 stores in China compared to Louis Vuitton’s 43. The enduring power of the little black dress and the classic flap bag continue to drive success amongst a newly-affluent upper class looking to differentiate themselves from the masses.
Adidas versus Nike: Who’s going to score more?
Adidas outsprints Nike in the study – Adidas is branching out into the realm of fashion and lifestyle with the help of its Neo label, local celebrity brand ambassadors and collaborations with fashion designers. It is surely these efforts which drive Adidas up to second place, if measured purely by the Bold component of its VIBE score.
Hong Kong
The battle of the beer: Local darling or international favorite?
Blue Girl and Heineken achieved nearly the same VIBE score in two very different ways – Blue Girl tripled the media spend of Heineken in Hong Kong. Blue Girl built up grassroots excitement with its ubiquitous jingle and playful advertising, while Heineken inspired Hong Kong consumers with their premium global brand image as exemplified by a superb partner – the one and only Bond, James Bond.
Banking the VIBE for Standard Chartered Bank
Hong Kong marathon sponsor Standard Chartered Bank is seen as more “Inspiring” than its competitor Citibank. Now in the third year of its Here for good campaign, Standard Chartered Bank continues to set up a number of local CSR initiatives to build positive momentum and connect with consumers, which is a great indicator for future growth. Maybe it’s time for Citibank to step up and let others know the good works they have done for the community.
Vitasoy: Hong Kong iconic brand continues to move forward
With a 70 year history in Hong Kong, Vitasoy is one of Hong Kong’s most loved brands in the 2012 Cultural Traction study.
Vitasoy has successfully found the right balance between heritage and reinvention through advertising — clever episodic TVCs like “Vita Water is drops of 7 million people” and tie-ups with Hong Kong rappers — and product innovation that reflects changing tastes and nutrition needs.
Singapore
Google – Leading the way through immense excitement
Considered by Singaporeans to be the most exciting brand by a mile, Google has outpaced Apple and everyone else in our overall ranking list. Its offerings have truly struck a chord with consumers here. It is probably also helped by the success of Samsung (which places Number 4) and its support for Android. Google 1, Apple 0.
Canon – Inspiring snappy fingers
Canon lands in the Number 3 spot despite the serious threat of digital cameras in mobile phones. With its recent communications and marketing efforts, it has managed to continue to inspire photographers young and old.
BMW – Gaining traction in luxury
BMW continues to shine in an increasingly important luxury market. But Audi is breathing down its neck and Volkswagen is not very far behind too. With a highly restrictive automotive market, the battle for the luxury car market will surely get hotter, a lot hotter.
“Today, more than ever, it is critical that brands stay apace of culture. Why? Because as much as consumers can tell you about how the world is changing, the world can often tell you a lot more about the consumers of tomorrow,” says Maggie Taylor, Chief Executive of Added Value (North America). “It’s one thing to be a culturally vibrant brand in one part of the world; it’s another to maintain that vibrancy at high amplitude across the whole world.”
Added Value’s Cultural Traction™ 2013 report examines how top brands have managed to stay culturally relevant year after year, and illuminates the cultural shifts and trends propelling them. The online study was executed by Lightspeed Research.
The Cultural Traction™ 2013 report and complete case studies can be accessed via http://www.added-value.com/culturaltraction
About the Cultural Traction™ 2013 study
This year’s Cultural Traction™ report is Added Value’s biggest quantitative study yet, involving 62,250 respondents in ten countries covering 160 brands in total and fifteen sectors (37 of the world’s biggest selling brands were measured in seven or more countries). The countries or regions included were US, UK, mainland China, Brazil, Singapore, Hong Kong, Germany, France, Italy and Australia. The online sample was sourced, and project executed, by Lightspeed Research.
Cultural Traction™ is assessed by measuring the change in a brand’s VIBE score — that’s how Visionary, Inspiring, Bold and Exciting it is perceived to be — over time.
For complete case studies of brands covered by Added Value’s 2013 Cultural Traction™ survey, please visit: http://www.added-value.com/culturaltraction
About Added Value
Added Value (www.added-value.com) provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. We help solve clients’ central marketing questions about market, brand, innovation and communications with a footprint that now extends across 21 locations in 13 countries. Added Value is part of Kantar, WPP’s consumer insight and consultancy division. More information is available at: http://www.added-value.com or blog http://www.added-value.com/source
About WPP
WPP is the world’s largest communications services group providing a comprehensive range of advertising and marketing services, including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The group employs over 165,000 people (including associates) in 3,000 offices in 110 countries.
About Lightspeed Research
Lightspeed Research is the leading provider of technology-enabled solutions and online respondents for global market research. Lightspeed Research digitally accesses and derives insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, and observed digital behavior and ad tracking, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting.
Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific. For more information, visit http://www.lightspeedresearch.com and http://www.lightspeedresearchblog.com
Media Enquiries
Jessie Tsui, Oracle Added Value jessie.tsui@oracle-added-value.com +852 2963 8776
Kate McDougle, Added Value k.mcdougle@added-value.com +44 (0) 208 614 1593
Michael Saxton, Grayling PR michael.saxton@grayling.com +44 (0) 20 7592 7930
Rafal Kwiatkowski, Grayling PR rafal.kwiatkowski@grayling.com +44 (0) 20 7592 7933
Contacts
Maggie Taylor, CEO Added Value North America
maggie.taylor@added-value.com +1 323 436 6610
Paul McGowan, CMO Added Value Group, London HQ
p.mcgowan@added-value.com +44 (0) 208 614 1518
Zoe Dowling, VP Research & Development and Offer Innovation, Added Value North America
Zoe.Dowling@added-value.com +1 323 435 6647
Source: Oracle Added Value

Written by asiafreshnews

March 22, 2013 at 10:27 am

Posted in Uncategorized