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Archive for February 18th, 2013

Thermolon(TM) Launches 3rd Generation Ceramic Non-Stick

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HONG KONG /PRNewswire/ — Thermolon Ltd, the South Korean based developer of ceramic coatings, renowned for innovation, announces its all new “MARATHON” coatings. These are being launched on GreenPan non-stick cookware at the 2013 Frankfurt and Chicago Housewares Shows.
MARATHON and MARATHON Professional are Thermolon’s 3rd generation coatings based on Sol-Gel technology. Another quantum leap in the chemistry means that MARATHON has extreme durability on a whole raft of different toughness criteria. For example, MARATHON offers not only hardness but also high thermal shock resistance and improved stability against hydrolytic attack. Thermolon’s technical advances come from knowledge gained by applying coatings in many different industries. This has enabled Thermolon to improve performance, in for example cookware, by harnessing experiences gained in off-shore industries.
Practical applications open up across a range of industrial applications that require a tough, protective and functional coating that can withstand hostile environments. For example, Thermolon’s coatings have already found application in industrial heat exchangers where anti-fouling is important; on water heating elements; and in equipment that needs to be icephobic in harsh weather. Thermolon™ coatings are protective: on hospital equipment they facilitate easier elimination of biological risks and provide durability against multiple disinfection cycles. On industrial production lines, Thermolon’s coatings allow less frequent and easier cleaning, reducing production downtime.
All these possibilities are combined with Thermolon’s proven commitment to health, safety and the environment. The company’s coatings contain no toxic or persistent pollutants and will not release any toxic fumes even when heated up to temperatures as high as 450 degrees Celsius (850 degrees Fahrenheit).
Accordingly, Ceramic non-stick coatings continue to grow in popularity in the housewares industry. So successful are these coatings, that in a 2011 Home World survey, 39.1% of respondents stated they planned to buy ceramic non-stick in their next purchase. The following year, the figure had shot up to 50.9%, showing that ceramic non-stick is widely accepted by consumers as the way ahead. The advent of MARATHON will help cement the already growing number of applications that range from household to industrial to healthcare.
Thermolon™ – setting the new standard in ceramic non-stick, again!
For any further updates, please visit Thermolon’s website: http://www.thermolon.co.kr
If you need further information, please do not hesitate to contact the undersigned:
Dr. Christopher Phillips
Thermolon Ltd
1530-2, SongJeong-dong
Gangseo-gu
Busan 618-817
South Korea
info@thermolon.com
Source: Thermolon Ltd

Written by asiafreshnews

February 18, 2013 at 3:28 pm

Posted in Uncategorized

Third Annual Cruise Shipping Asia-Pacific Set for Oct. 8-10, 2013

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Singapore-based show is the only event covering the entire pan-Asia region
NEW YORK /PRNewswire/ — UBM plc, organizers of the annual Cruise Shipping Miami event, are set to stage the third annual Cruise Shipping Asia-Pacific conference and trade show Oct. 8-10, 2013, in Singapore.
WHAT: The two-day annual Cruise Shipping Asia-Pacific conference provides an opportunity to assess the pace and direction of growth in the world’s newest and growing cruise sector. The conference is led by a panel of regional and international industry experts covering essential topics and providing valuable insights into the burgeoning Asia cruise market.
The event begins Tuesday, Oct. 8 with the Asia Cruise Tourism Summit, a gathering of high-level cruise line executives and ministerial-level tourism board representatives.
The conference program features cruise line executives, tourism officials, port operators, maritime suppliers, tourism organizations and cruise industry consultants discussing the opportunities and potential of the entire Australasia region for the cruise business.
Cruise Shipping Asia-Pacific has the exclusive support of Cruise Lines International Association, the global association for the industry.
WHO: New to the event in 2013 will be the presentation of the first Rama Rebbapragada Award for Outstanding Contribution to the Cruise Industry in Asia. The award will recognize a person who has played a significant role in developing the cruise industry in the region.
The award will be presented by Celebrity Cruises President and CEO Michael Bayley, who was for many years Royal Caribbean International’s Asia representative and who worked closely with Rebbapragada.
The award was established in memory of Rama Rebbapragada, who was instrumental in helping bring recognition of the potential of the Asia-Pacific cruise market to Western cruise companies.
WHEN: Proposed schedule of events:
Tuesday, Oct. 8 – Asia Cruise Tourism Summit for high-level cruise line executives and ministerial level tourism board representatives
Wednesday, Oct. 9 – Full conference and tradeshow.
Thursday, Oct. 10 – Full conference and tradeshow.
WHERE: Marina Bay Sands Convention Centre in Singapore
For more information, visit http://www.cruiseshippingevents.com/asia.
Cruise Shipping Asia-Pacific Contact: Jennifer Rosen, Cruise Shipping Portfolio Brand Marketing Manager, +1-609-759-7604; jennifer.rosen@ubm.com
Media Contact: Buck Banks, +1-305-461-3300; buck@newmanpr.com
Cruise Shipping Portfolio (http://www.cruiseshippingevents.com) The Cruise Shipping Portfolio organized by UBM Live includes Cruise Shipping Miami, Cruise Shipping Asia-Pacific and Seatrade Med. Since 1985 Cruise Shipping Miami has been the world’s premier annual event for the global cruise industry, featuring a three-day exhibition and four-day conference that draw more than 11,000 attendees and over 900 exhibiting companies from 120 countries. Focused on the emerging pan-Asia region, Cruise Shipping Asia-Pacific’s tradeshow, conference and social program are the gateway to tomorrow’s marketplace. Seatrade Med’s exhibition, conference, travel agent training and social events constitute the Mediterranean region’s largest cruise gathering.
Source: UBM plc

Written by asiafreshnews

February 18, 2013 at 11:15 am

Posted in Uncategorized

Jeppesen and Navico Announce Compatible Mapping Products

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C-MAP by Jeppesen Cartography Available on Lowrance, Simrad Yachting and B&G Chartplotters and Multifunction Displays
ENGLEWOOD, Colo. /PRNewswire/ — World navigation expert, Jeppesen, and Navico—the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands—have teamed up to provide consumers with a new charting option. C-MAP MAX-N now provides boaters and fishermen with an enhanced navigational experience by offering C-MAP by Jeppesen cartography for Lowrance, Simrad Yachting and B&G brand chartplotters and multifunction displays. Debuting at the Miami International Boat Show, Feb. 14-18, in Miami, Fla., C-MAP MAX-N will be compatible at launch with Lowrance Elite-7, HDS Gen1, Gen 2 and Gen2 Touch; Simrad NSS, NSE and NSO; as well as B&G Zeus Touch multifunction displays. Demonstrations of C-MAP MAX-N will be offered at C-MAP’s booth 1609 as well as the Lowrance, Simrad Yachting and B&G booth 1611, both of which are located in the Electronics Pavilion.
(Photo: http://photos.prnewswire.com/prnh/20130214/LA60455 )
“We are excited to partner with Navico, one of the world’s foremost manufacturers of marine electronics,” said James Detar, Jeppesen portfolio management director. “We are proud to work together to offer their customers a seamless, best-in-class navigation solution for boaters and anglers around the globe.”
“With C-MAP by Jeppesen charts on board, we are able to give boaters and anglers an information-rich view of their world on the water,” said Leif Ottosson, CEO, Navico. “We will continue to define the future of marine navigation, as we work with industry-leading data providers for best-in-class charting compatibility and unrivaled product integration with our family of chartplotters and multifunction displays.”
About Jeppesen
Jeppesen is a market-leading provider of vessel operations services and digital navigation solutions, based on worldwide vector chart data type approved to ISO19879, meteorological information and transmission technologies. Jeppesen offers a wide range of navigation and operations products and services to both recreational and commercial marine markets. Safety-conscious boaters and operators of vessels ranging from coastal to SOLAS class, rely on Jeppesen for innovative navigation solutions that improve safety and efficiency.
Jeppesen is a subsidiary of The Boeing Company. Jeppesen corporate information is available online at http://www.jeppesen.com.
About Lowrance, Simrad Yachting and B&G: The Lowrance, Simrad Yachting and B&G brands are wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. http://www.navico.com
Media Contacts:
Christine Pomorski
Jeppesen
+1-303-328-6166
christine.pomorski@jeppesen.com
Andrew Golden
Rushton Gregory (Navico)
+1-617-413-6521
agolden@rushtongregory.com
Source: Jeppesen

Written by asiafreshnews

February 18, 2013 at 10:59 am

Posted in Uncategorized

Kenshoo SmartPath[TM] Unveiled to Deliver Dynamic Cross-Channel Attribution with Inte

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SAN FRANCISCO/PRNewswire/ —
Global Digital Marketing Technology Leader Extends Track Record of Being First to Market With Meaningful Innovations
Kenshoo, a global leader in digital marketing technology, today unveiled Kenshoo SmartPath[TM], a new product that is the first form of algorithmic conversion attribution designed from the ground up to improve digital marketing bid optimization. Kenshoo SmartPath applies sophisticated mathematical modeling to automatically optimize bids and help marketers make better decisions about where to invest their budgets. The product launch represents the latest in a long line of innovations pioneered by Kenshoo focused on solving marketing problems through disruptive technology.
(Logo: http://photos.prnewswire.com/prnh/20120907/559592 )
“Successfully optimizing for a consumer’s true path-to-conversion is one of the holy grails sought after in online marketing. As such, it’s critical to apply the best investment strategy across all digital marketing channels to achieve optimal performance. That cannot be done without the right attribution methodology,” said Gordon Magee, internet marketing and media manager at Drs. Foster and Smith. “Kenshoo SmartPath dynamically looks at each click and conversion across multiple channels and determines their true business impact. As a result, we’ve been able to meet and exceed our return on investment goals.”
Through a patent-pending methodology, Kenshoo SmartPath creates a unique model of value allocation for each interaction in any given conversion path and dynamically adapts over time based on customer data, market changes, and media mix effectiveness. This provides marketers with an understanding of the actual impact of all interactions and delivers unprecedented accuracy in value-based digital media optimization. Kenshoo SmartPath considers many different factors to measure the contribution of each interaction to a conversion, including causality, synergy, and value of customer loyalty. Through its integration with Kenshoo Portfolio Optimizer (KPO), Kenshoo SmartPath activates more informed media forecasting and bidding.
“For too long, marketers have been forced to pick a static, pre-built attribution model that applies credit to interactions and directs investment strategies, but there is no one-size-fits-all solution,” said Moti Meir, senior director and head of research at Kenshoo. “With Kenshoo SmartPath, marketers can leverage dynamically-calibrated attribution that is tailor-made from their data to reward each interaction for its true contribution and inform automated bidding accordingly. We’re proud to put this game-changing solution in the hands of our clients.”
For more information about Kenshoo SmartPath, visit http://www.Kenshoo.com/SmartPathWhitePaper and download a complimentary copy of “The Conversion Attribution Revolution.”
Kenshoo’s long history of digital marketing technology innovation began when the company launched its next-generation search marketing platform in 2006. Today, Kenshoo continues to provide the most advanced solutions available to advertisers, and was recently named “the only leader” in a bid management software evaluation by independent research firm, Forrester Research Inc.
Other results-driven innovations introduced by Kenshoo over the years include:
Paid and Owned Social Media Attribution: the first social marketing platform to integrate paid and owned media for holistic attribution through a technology partnership with Shoutlet, leading to 5x revenue lifts from Facebook page posts amplified with ads
Enhanced Management of Google Product Listing Ads: the first search marketing platform to enable management of Product Ads and Product Targets, with custom PLA bid algorithms boosting ROI more than 80 percent
Kenshoo Portfolio Optimizer: the first search marketing platform to accurately forecast the impact of each bid change on a search marketer’s entire keyword portfolio and bid to marginal ROI, achieving upwards of 80 percent increases in profit
Kenshoo Editor: the first and only cross-channel desktop editor on the market, enabling bulk campaign management in a “copy and paste” environment and reducing time spent on complex tasks to 15 minutes or less.
Call Conversion Optimization: the first search marketing platform to algorithmically optimize bids based on quantity and quality of phone calls as well as clicks, driving increases over 70 percent in lead volume
Kenshoo Local: the first and only local search platform enabling advertisers, agencies, and publishers to effectively manage high volumes of individual campaigns to specific goals, decreasing time-to-value by as much as 40 percent
RealTime Campaigns: the first search platform to integrate ad campaigns with product inventory feeds, automatically updating pricing and promotions in ads en masse, for revenue increases of over 200 percent
“At Kenshoo, we foster a can-do culture of innovation and our team of multi-disciplinary scientists and engineers make up more than half the company, so we’re able to move quickly from concept to product when we identify solutions that will really make a difference to our clients,” said Alon Sheafer, co-founder and chief strategy officer at Kenshoo. “In the case of Kenshoo SmartPath, we heard from chief marketing officers that they didn’t have a reliable view of their conversion funnel across channels, and 20 to 40 percent of their revenue was not appropriately attributed to the proper media investment. These are the types of problems Kenshoo loves to solve.”
About Kenshoo
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
Source: Kenshoo

Written by asiafreshnews

February 18, 2013 at 9:56 am

Posted in Uncategorized