Asia Fresh News

Asia Fresh Stories

Archive for January 14th, 2013 Launches Revolutionary AudiencePro Platform; Signs up Airtel as First Telco Partner

leave a comment »

MUMBAI, India /PRNewswire/ —, a leading global mobile advertising network, today announced the launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch makes the first Mobile Ad Network in the world to roll out an offering that combines its scale & audience, with Telcos, to offer unprecedented audience targeting opportunities to advertisers.
(Logo: )
(Logo: )
The AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance & device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The platform will support all creative formats including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
This launch also announces the first Telco partnership as Vserv signs up with Airtel, the world’s third largest telecom operator by subscriber base. Speaking on the occasion, Dippak Khurana, CEO & Co-Founder, said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding & presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”
Founded in 2010, has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the #1 Mobile Ad Network across emerging markets. Their pioneering technology AppWrapper, powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper is the World’s Simplest App Monetization – it enables premium advertising & innovative pricing models on any app, without coding, in just one click. The AppWrapper platform now includes the power to enable premium AudiencePro ads in the same One Click approach. is also the winner of the MMA Smarties 2012 award for “Media Company of the Year” and the Red Herring Top 100 Award.
Binay Tiwari, +91-22-29275128,

Written by asiafreshnews

January 14, 2013 at 3:15 pm

Posted in Uncategorized

Peak Signs Basketball All-star Tony Parker to Shoe And Apparel Agreement

leave a comment »

HONG KONG/PRNewswire/ — Peak Sport Products Co., Limited (“Peak” or the “Company” and its subsidiaries, together called the “Group”, Stock Code:1968.HK) has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and Point Guard for the San Antonio Spurs. As Peak’s first contracted NBA player in 2013, the addition of Mr. Parker increases the total number of NBA spokespeople to the Peak brand portfolio to 17.
Mr. Parker has played for the San Antonio Spurs since 2001 and is an integral part of the team. Helping lead the Spurs to three NBA championships, Mr. Parker has been selected to four NBA All-Star teams and was named Most Valuable Player in the 2007 NBA finals.
Under the terms of the agreement, Mr. Parker made his Peak debut when the Spurs faced off against the Los Angeles Lakers on January 10, 2013 (Beijing Time). As Peak’s lead NBA endorser, Mr. Parker will be featured in a national television advertising campaign, which will begin airing in China in May 2013. Additionally, he will help develop a signature line of shoes and apparel, which will bear his autograph, and be available for purchase through authorized retail stores.
Mr. Xu Zhihua, the Chief Executive Officer of Peak, said, “Tony Parker is one of the best international basketball players. On the court, he has displayed self-confidence and represented the warrior’s spirit, which are consistent with Peak’s ‘I Can Play’ brand image. I believe Peak and Tony Parker will fight side by side in the future, continually driving Peak forward on its path towards internationalization.”
The deal with Peak was brokered by CAA Sports, a division of Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, on behalf of its client Parker.
About Peak Sport Products Co., Limited
Peak Sport Products Co., Limited (Stock Code:1968.HK) is a leading branded sportswear company in China and obtained its listing on the Main Board of the Hong Kong Stock Exchange in 2009. The Group is primarily engaged in designing, developing, manufacturing, distributing and marketing sports products under the “PEAK” brand. The Group’s products are exported to over 70 countries. Peak executes a focused international branding strategy. The Group has been maintaining long-term cooperative relationships with various renowned tournament organizers such as NBA, FIBA and WTA.

Source: Peak Sport Products Co., Limited

Written by asiafreshnews

January 14, 2013 at 2:53 pm

Posted in Uncategorized

DHL Provides Relief in Typhoon Hit Philippines Province

leave a comment »

DHL Disaster Response Team packs and delivers 500 relief bags; DHL transports emergency sleeping mats for homeless in Mindanao

SINGAPORE, Jan. 10, 2013 /PRNewswire/ — Volunteers from DHL, the world’s leading logistics company, left their homes during the holiday season to provide relief for victims of Typhoon Bopha, the strongest typhoon that hit the Philippines in 2012. The typhoon forced more than 41,000 people from their homes in the country’s southern provinces — cutting power, suspending travel and flooding areas prone to landslides.

(Photo: )
(Logo: )

DHL transported 900 sleeping mats from Melbourne to Davao City in Mindanao and deployed one of its specially-trained DHL Disaster Response Teams (DRT) from December 27 to 30, 2012, to assist with the delivery, warehousing and distribution.

Carl Schelfhaut, Head of International Relations & Disaster Management Asia Pacific, Deutsche Post DHL, directed the deployment. He said: “Training and flexibility are key to assisting in a desperate and chaotic situation such as this and our mission evolved over the course of the deployment in Davao City. In the end, the DHL DRT team worked tirelessly in assembling relief bags. Each bag weighed 45 kg and consisted of 3 sets of individually packed 10 kg of rice, canned fish and beef, coffee, milk powder and noodles. These 3 sets were sufficient to sustain 3 families for about 3 to 5 days, depending on the size of the individual family. As well as taking delivery and unloading the sleeping mats, the DHL DRT team packed a lorry with 500 relief bags and delivered them to Mabini, some 2.5 hours north of Davao City.”

Marcus Soawyer, Field Assessment Coordinator, Access Aid International, said: “The DHL DRT team worked closely with us at the Regional Disaster Risk Reduction Centre (DRRC) for Logistics from where the national relief operations were coordinated with the Philippine Department of Social Welfare & Development. Their expertise, commitment and professionalism are highly valued and commendable.”

DHL DRT, which can be on the ground and operational within 72 hours of activation by the United Nations, provides critical support in the movement of relief supplies, including unloading cargo planes and conducting professional warehousing and inventory. It is managed from DHL GoHelp sites in Panama, Dubai and Singapore. In 2007, the Philippines signed a Memorandum of Understanding (MoU) with DHL to allow for faster disaster mobilization by being able to request direct assistance. China, Indonesia, Pakistan and Sri Lanka have also signed disaster relief MoUs with DHL.

Over 400 DHL employees are trained as DHL DRT volunteers creating a global network that covers vulnerable regions worldwide. Regular training is conducted to ensure operational readiness and seven DRT training courses were held across Asia Pacific in 2011 involving more than 250 employees. DHL DRT teams deploy for up to three weeks at a time, with up to 10 employees making up a single DRT. In 2011, DHL DRT provided disaster relief services in New Zealand and El Salvador. Sixty-four DHL volunteers were deployed for 20 days processing over 115 tonnes (Note 1) of relief aid and packing over 10,500 Speedballs.

Note 1: Volume based on estimates and forecasts –
– End –

DHL – The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of 53 billion euros in 2011.

For the latest news and happenings about DHL in Asia Pacific, visit


Written by asiafreshnews

January 14, 2013 at 2:45 pm

Posted in Uncategorized

Kenshoo 2012 Global Online Retail Holiday Shopping Report: Online Retailers Grew Revenue from Paid Search 36 Percent

leave a comment »

Mobile phones generated more than 20 percent of U.S. paid search clicks; Google Product Listing Ads continued to deliver high return on ad spend

SAN FRANCISCO, Jan. 11, 2013 /PRNewswire/ — Kenshoo (, the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 Global Online Retail Holiday Shopping Report. The research presents aggregate search engine marketing data and analysis culled from more than 24 billion paid impressions and clicks on Google, Yahoo!, Bing and other global search engines during the holiday season.

(Logo: )

“Smart retailers capitalized on increased online consumer shopping activity this past year by proactively creating product-level search campaigns and optimizing them throughout the holiday season,” said Aaron Goldman, chief marketing officer at Kenshoo. “Overall, retailers using Kenshoo drove big gains in paid search revenue and increased return on ad spend (ROAS), an impressive feat considering heightened competition and rising costs.”

Globally, the average paid search cost per click (CPC) rate increased 11 percent year-over-year (YoY) to $0.48. Clicks increased 23 percent and converted at a rate 25 percent higher than 2011, helping produce considerable YoY growth in revenue from paid search.

In the United States, revenues driven by paid search increased 23 percent YoY. Mobile phones generated more than 20 percent of paid search clicks, more than triple the year prior. Meanwhile, tablets generated eight percent of U.S. paid search clicks and ad spend while delivering six percent of total conversions and nearly seven percent of revenue.

Google’s Product Listing Ads (PLAs) experienced spikes in ROAS on Black Friday and Cyber Monday in the U.S., while maintaining a very high ROAS for the first three weeks of December. The PLA format appeared much less prone to the weekly fluctuations observed from the overall holiday numbers including paid search text ads.

Some of the other key U.S. insights presented in the report include:

Thanksgiving Day saw the highest average order value, topping $150, as consumers loaded up their shopping carts.
The days after Christmas and Thanksgiving are big spending days for consumers.
Cyber Monday delivered the biggest increases in YoY clicks and ad spend reflecting heightened consumer interest and search marketing activity.
Consumers are marking their calendars for Free Shipping Day as impression volumes jump 75 percent YoY.
The Kenshoo 2012 Global Online Retail Holiday Shopping Report provides charts, graphs and insights supporting these trends along with search marketing imperatives for advertisers in the year ahead for search, social and mobile.

The data analyzed for this report reflect a representative cross-section of Kenshoo clients (advertisers and agencies) managing paid search programs for the retail vertical across all major markets (including Australia, China, France, Germany, Japan, U.S. and U.K.) with active campaigns tracking impressions, clicks, conversions and revenue over the 12+ month period from November 1, 2011 through December 31, 2012. This index includes all major retail categories such as, but not limited to, electronics, books, apparel, appliances, shoes, sporting goods and more. The data set covers 24+ billion paid impressions and clicks on search engines including Google, Yahoo!, Bing, AOL and Baidu that delivered more than $1.7 billion dollars in online sales revenue.

In addition to the U.S., the Kenshoo 2012 Global Online Retail Holiday Shopping Report also includes sections covering search advertising trends in the United Kingdom. Please visit to download the entire report.

About Kenshoo

Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit for more information.

Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners

Written by asiafreshnews

January 14, 2013 at 1:52 pm

Posted in Uncategorized