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Archive for January 4th, 2013

The 451 Group Announces the Acquisition of Yankee Group

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Acquisition of research and advisory firm covering the mobile and communications industries extends The 451 Group’s capabilities as a global research, advisory, data and certification firm focused on the evolution of Digital Infrastructure

NEW YORK, Jan. 3, 2013 /PRNewswire/ — The 451 Group, the corporate parent of 451 Research and Uptime Institute, today announced the acquisition of Yankee Group, the preeminent research, data and advisory firm equipping enterprises to profit in a mobile world, from Alta Communications, a Boston-based private equity firm.

Founded in 1970 by Howard Anderson, Yankee Group emerged as the first independent information technology market research and advisory firm focused on the communications industry. Throughout its history, Yankee Group maintained and extended its reputation for independent thought leadership in emerging IT and communications technologies, business models and user trends. Today, with more analysts covering the mobility market than any other analyst firm, Yankee Group is the thought leader in providing insight and data for a mobility revolution that it forecasts to be a $3 trillion market opportunity by 2016.

Commenting on the acquisition, The 451 Group’s Chairman and CEO, Martin V. McCarthy said:

“We are delighted to welcome the Yankee Group team to join me and the 200+ current professionals here at The 451 Group. For over four decades, the insights of Yankee Group have served the telecommunications industry and, more recently, the emergent mobility marketplace. Mobility is a huge driver of innovation in business and technology markets globally. Its impact in the evolving enterprise and broader consumer IT marketplaces will fundamentally shape the future expansion and strategy of Digital Infrastructure. With Yankee Group, we see an exciting opportunity to significantly extend The 451 Group’s focus on the evolution of Digital Infrastructure. Yankee Group supports our operating philosophy of long-term, sustainable, profitable, global growth.”

Since 2010, Yankee Group has been led by CEO Terry Waters. Post-acquisition, Mr. Waters will continue as CEO of Yankee Group, reporting directly to Mr. McCarthy, who will also serve as Yankee Group Chairman. Commenting on the acquisition, Mr. Waters said:

“Our joining The 451 Group is an important milestone in the evolution of Yankee Group. Yankee Group is uniquely positioned to lead the industry in navigating the dynamics of the new mobile economy. The support and resources of The 451 Group as a strategic owner will enable Yankee Group to deepen our focus on key themes driving the mobile ecosystem – including mobile money, mobile and connected devices, mobile applications and cloud, mobile broadband and mobile leadership – and to dramatically expand our new Mobile Advisory and Planning Services (MAPS) platform. We are very excited to be joining The 451 Group family, and look forward to continuing to provide actionable research and trusted advice to our clients around the world.”

In October 2012, Yankee Group launched its new Mobile Advisory and Planning Services (MAPS) product family. MAPS is a revolutionary research and advisory offering that combines the company’s leading market research with exclusive daily insights and weekly thematic perspectives on the hot issues driving the mobile ecosystem. This new delivery platform provides a tablet- and desktop-based rich research user experience. The MAPS family of services enables clients to keep up-to-date with the latest trends, consumer preferences and developments that are constantly reshaping mobile players, ecosystems and technologies across the globe.

Post-acquisition, Yankee Group will operate as an independent division of The 451 Group. As such, Yankee Group will join the other divisions of The 451 Group – 451 Research and Uptime Institute – to provide thought leadership, advisory, data and certification services on the evolution of Digital Infrastructure.

About The 451 Group

Headquartered in New York, with offices in key locations – including Boston, San Francisco, Washington DC, London, Seattle, Denver, Sao Paulo, Dubai, Singapore and Moscow – The 451 Group owns and operates 451 Research, a leading technology-industry syndicated research and data firm focused on the business of enterprise IT innovation. The 451 Group also owns and operates Uptime Institute, an independent provider of thought leadership, certification, education and professional services for the global datacenter and emerging Digital Infrastructure industry.

About 451 Research

451 Research, a division of The 451 Group, provides syndicated research, data and advisory services focused on the business of enterprise IT innovation. 451 Research analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments such as cloud computing, datacenter technologies and Internet infrastructure services. Business value is delivered via daily concise and insightful published research, periodic deeper-dive reports, data tools, market-sizing/share research, analyst advisory, and conferences and events. Clients of the company – at vendor, investor, service-provider and end-user organizations – rely on 451 Research’s insight to support both strategic and tactical decision-making.

About Uptime Institute

Uptime Institute, a division of The 451 Group, provides independent thought leadership, certification, education and professional services for the global datacenter and emerging Digital Infrastructure industry. Uptime is best known for its creation and global administration of the Tier Standard for Data Center Design, Construction and Operational Sustainability. It serves all industry stakeholders, but concentrates on enterprise and third-party datacenter owners and operators. IT and facilities equipment manufacturers, service providers, design engineers and construction firms are also served. Through Uptime Institute Professional Services, Uptime Institute delivers due diligence assessments and certifications of site infrastructure and site management in accordance with Uptime Institute’s industry Tier and Operational Sustainability Standards.

About Yankee Group

Yankee Group, a division of The 451 Group, is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of its content is proprietary research and analytics on the attitudes, behaviors, and usage patterns of mobile users. Based on this research, Yankee provides a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution at leading companies worldwide.

Written by asiafreshnews

January 4, 2013 at 11:31 am

Posted in Uncategorized

Hard Rock International Pays Tribute to Loyal Fans Around the World with Launch of Hard Rock Rewards(TM)

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Hard Rock International Opens Enrollment for New Global Loyalty Program
ORLANDO, Fla. /PRNewswire/ — Hard Rock International — with locations from London to New York, Singapore and Dubai — today announced the launch of its new global loyalty program, Hard Rock Rewards™, a unified guest affinity program developed to recognize and reward Hard Rock’s dedicated fans with exclusive privileges, when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star. All new members have the chance to win one of a kind experiences that rock, such as an all-expense paid trip to Hard Rock Hotel Orlando — to enjoy the Hotel California-inspired vibe and VIP access to Universal Studios theme park.
(Logo: http://photos.prnewswire.com/prnh/20120405/CL82910LOGO)
“Hard Rock Rewards is the answer to the cry of our raving fans,” said John Galloway, chief marketing officer of Hard Rock International. “As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we’re thrilled to implement a program that allows us to truly support Hard Rock’s loyal fans on their journey around the world.”
Global customers can join Hard Rock Rewards by registering at a participating location or online at hardrockrewards.com — where fans choose between a free or paid level of membership. Once enrolled, all participants gain access to rockin’ program benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, Hotels and Casinos around the world, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating Hotels — as well as a dedicated space on hardrockrewards.com to easily manage account details, track rewards and view Hard Rock locations visited on a personalized property map.
Members choosing to participate in the VIP Program enjoy additional benefits for an annual fee of $24.95, including faster point accrual on qualified purchases, a Collector’s Club membership with access to Hard Rock’s global pin catalog containing more than 44,000 iconic items, unlimited priority seating at participating Cafes, complimentary upgrades at participating Hotels, a VIP welcome gift with limited edition pin and designated membership to the Casino Players Club. VIP members also have the opportunity to receive Milestone Rewards — an exclusive feature of the program, created to celebrate and recognize visits made to unique Hard Rock locations around the globe. All VIP members have the ability to earn commemorative Hard Rock collectibles in honor of each milestone reached, which can be easily tracked online through their personalized property map.
For more information on Hard Rock Rewards, please visit http://www.hardrockrewards.com.
About Hard Rock International
With a total of 181 venues in 58 countries, including 142 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Melaka and San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit http://www.hardrock.com.
Source: Hard Rock International

Written by asiafreshnews

January 4, 2013 at 10:32 am

Posted in Uncategorized