Asia Fresh News

Asia Fresh Stories

Archive for December 12th, 2012

SodaStream Expands Controversial UK-Banned Ad into 59 Countries

leave a comment »

Following rejection of appeal, SodaStream challenges UK broadcasters ban and calls for consumers to voice their opinion
AIRPORT CITY, Israel /PRNewswire/ — Starting today, the UK-banned SodaStream commercial will be seen on Eurosport, which airs in 59 countries across the globe. This is in addition to the countries where it is viewable on other channels in the US, Canada, Australia and New Zealand. Since the ban was announced on Nov 22nd, the spot has been viewed more than 2 million times on YouTube (Youtube.com/SodaStream).
The ad, which was approved to air during the Super Bowl in the US on February 3rd but has been banned in the UK, shows different scenes of soft drink bottles disappearing instantaneously as people use SodaStream, and delivers a powerful message about waste and sustainability. Clearcast, the organization that pre-approves UK TV advertising and is jointly funded by the UK’s major broadcasters, offered the following reasoning for the original ban: “The ad could be seen to tell people not to go to supermarkets and buy soft drinks, instead help to save the environment by buying a SodaStream. We thought it was denigration of the bottled drinks market.” Upon hearing SodaStream’s appeal on Dec 3rd, the ‘Copy Committee,’ which includes senior representatives from the broadcasters’ sales departments, upheld the ban.
“The UK is the only country in the world where the ad was banned,” stated Ilan Nacasch, CMO of SodaStream. “We hope UK broadcasters will finally understand there is nothing denigrating in this advertising, except exposing a truth that might make certain companies uncomfortable.”
Daniel Birnbaum, CEO of SodaStream, added: “This decision is totally absurd. Instead of banning the advertising of bottled beverages for devastating the environment, the UK broadcasters banned our ad. By doing so, they chose to protect the beverage industry that spends £39 million annually on TV ads.”
SodaStream International Ltd. also announced that in response to the final ruling from UK broadcasters denying the Company’s appeal, it is taking the story to the streets, bringing the debate to public opinion in order to show Clearcast that its decision should be reversed.
“We want our message to be heard, and will not be intimidated by this tactic to silence us,” notes Nacasch. “We will defend our freedom of expression and are calling for participation from the public. We believe consumers have the right to form their own opinion on the ad and judge if it needs to be banned or not. A voting poll is now available on GoPollGo ( http://gopollgo.com/should-sodastream-ad-be-banned-in-the-uk ).”
This poll comes in addition to a print ad that was placed by SodaStream in major UK newspapers on Dec 6th to call the public to voice their opinion (http://sodastream.co.uk/censoredprintad). “We’re also waiting to hear the response of the UK Minister for Culture & Communications and the UK Secretary of State for Environment to the letters we sent them regarding the broadcasters’ decision,” Nacasch added.
According to Euromonitor[1] there are 629 billion bottles and cans manufactured every year. “With global recycling rates estimated to be less than 30% for bottles, more than 1 billion of those bottles and cans are dumped as waste across parks, oceans and landfills every single day,” concludes Birnbaum. “Our ad confronts the beverage industry and its arguably outdated business model by showing people that there exists a smarter way to enjoy soft drinks.”
About SodaStream
SodaStream manufactures beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world. For more information on SodaStream, please visit the Company’s website: http://www.sodastream.com.
To download SodaStream’s investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.
Company Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com
Forward Looking Statements
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management’s current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability to operate; risks associated with our being a multinational corporation, including fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers’ demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
[1] Euromonitor- Packaging- Beverages 2012
Source: SodaStream International, Ltd.

Written by asiafreshnews

December 12, 2012 at 3:48 pm

Posted in Uncategorized

American University Launches Online International Relations Graduate Program

leave a comment »

WASHINGTON /PRNewswire/ — American University’s School of International Service (SIS), the largest school of international relations in the United States, announced today it is offering a fully web-based Master of Arts in International Relations degree. International Relations Online is the first, top-tier, online, graduate program in International Relations. The first classes will begin in May 2013.
(Photo: http://photos.prnewswire.com/prnh/20121211/NY26354 )
“With International Relations Online, SIS and its faculty are educating and preparing top international relations students to apply their knowledge and make an impact in an increasingly interconnected and complex world,” said James Goldgeier, Dean, School of International Service, American University.
International Relations Online is designed for students who would like to begin an international relations career as well as those already working in the field—from anywhere in the United States and around the world.
Students will participate in weekly class sessions in an innovative, live, virtual classroom where they will interact with renowned SIS faculty and a diverse group of peers to analyze and discuss course content. The degree program features highly produced, self-paced content accessible to students 24/7 from anywhere they have an Internet connection.
Like AU’s on-campus program, International Relations Online features a curriculum that provides students with a strong grounding in the field of international relations and the professional skills to succeed in their careers. International Relations Online students will also gain specialized knowledge by selecting a focus of study in either Sustainable International Development or Global Security and Conflict Resolution.
International Relations Online students will meet the same academic requirements and selective admissions criteria as students attending AU’s on-campus programs. Students will attend weekly online class sessions and complete a research project, or capstone, before the completion of the program. Students will also have the chance to meet classmates and faculty on campus and participate in AU’s commencement.
International Relations Online, which will deliver a dynamic course of study through the convenience of an online platform, offers:
An academically rigorous curriculum designed specifically for online delivery by the same SIS faculty who teach on campus.
Interactive, live, online seminars delivered face-to-face in real time by SIS faculty.
An interactive, online community, which uses social networking, groups and organizational tools which allow students to collaborate with classmates and professors 24 hours a day.
Comprehensive, hands-on, academic and career advising services guide students from matriculation through commencement.
Intimate classes generally with 15 students.
A lifelong connection to American University’s alumni network, including 15,000 SIS alumni who are leaders in their fields.
American University has partnered with the premier education-technology company 2U, Inc. to deliver International Relations Online. 2U, formerly 2tor, Inc., partners with leading graduate and undergraduate institutions to deliver rigorous, selective degree and for-credit programs online by providing the technology platform, instructional design, marketing and infrastructure support.
For more information about International Relations Online, please visit http://www.IRonline.american.edu or call 1-855-306-AUIR.
About American University and the School of International Service
Located in Washington, D.C., American University is a leader in global education, enrolling a diverse student body from throughout the United States and around the world. AU’s School of International Service is ranked consistently among the top ten schools of international relations. SIS prepares graduates for global service in government, nonprofits and business. On campus, more than 100 full-time SIS faculty teach more than 3,000 students, from undergraduates to PhD candidates, representing 150 countries.
About 2U, Inc. 2U, Inc., formerly known as 2tor, Inc., partners with top-tier universities to deliver rigorous, selective graduate degree and undergraduate for-credit programs online. Founded in 2008 by John Katzman and a team of education veterans, the company provides universities with the technologies, infrastructural support and capital they need to transform their on-campus programs into high-quality, web-based programs. 2U is one of the highest-funded education technology start-ups in the United States.
American University Contacts:
Camille Lepre or Paul Johnson
lepre@american.edu or jjohnson@american.edu
+1-202-885-5950
2U Inc. Contact:
Donovan B. Fox, Communications Manager
dfox@2u.com
+1-202-421-4773
Source: American University’s School of International Service

Written by asiafreshnews

December 12, 2012 at 11:47 am

Posted in Uncategorized

Sony Mobile Offers Xperia Smartphone Users VIP Access with the “Xperia Lounge”

leave a comment »

LONDON/PRNewswire/ —
New entertainment application with exclusive content and competitions across Music, Film, Gaming and Sports
Launching with amazing firsts from Coldplay, Swedish House Mafia and FIFA
Sony Mobile Communications today announced the Beta release of Xperia Lounge – a new Android application available to download from Google Play – that gives users backstage access to a world of Sony entertainment and VIP experiences direct from their smartphone.
Xperia Lounge is a destination for accessing new content from Sony’s world-class portfolio of partners and sponsors on a smartphone. It contains a diverse and regularly updated selection of content across music, sports, films and gaming that will appeal to a wide audience and can be activated anywhere across the world. Consumers will be able to enter competitions to win tickets to experiences such as concerts, movie premieres or sporting events. It will also allow consumers to stream live concerts, get exclusive behind the scenes footage for new films, access music and even meet celebrities. In the future users will also be able to personalize the app so that they get access to the content that interests them the most.
Stephan Croix, marketing director at Sony Mobile Communications said,”The Xperia Lounge gives consumers access to unique entertainment experiences which only Sony can deliver. It is part of our wider mission to engage with consumers in a more intimate way by creating immersive experiences on their Xperia smartphone wherever they are.”
Xperia Lounge is launching with exclusive content from Coldplay, the chance to win tickets to see Swedish House Mafia on their farewell worldwide tour and later in the year an opportunity to attend FIFA events such as the Confederations Cup and the FIFA Interactive World Cup.
Xperia Lounge is designed for all Android users but only owners of an Xperia smartphone can access all the experiences including VIP and streaming mobile content. Owners of other Android smartphones can download the free app, enter competitions and enjoy experiences provided they register through Sony’s channels on Facebook, Google + or Sony Mobile.com.
Xperia Lounge will be available in 11 languages from launch including English, French, German, Spanish, Chinese, Japanese, Portuguese and Indonesian with more languages added in the future.
Sony Mobile recently released its new range of One-touch enabled Xperia smartphones, Xperia T, Xperia J and Xperia V.
FOR MEDIA INFORMATION PLEASE CONTACT:
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: http://www.sonymobile.com .
“Sony” and “BRAVIA” are registered trademarks or trademarks of Sony Corporation. “Xperia” is a trademark of Sony Mobile Communications. All other trademarks or registered trademarks are the property of their respective owners.
Contact: global.press@sonymobile.com & +44-208762-5858
Source: Sony Mobile Communications AB

Written by asiafreshnews

December 12, 2012 at 11:24 am

Posted in Uncategorized

Two $3,000,000 special Fundamental Physics Prizes have been awarded to Stephen Hawking and to seven scientists who led the effort to discover a Higgs-like particle at CERN’s Large Hadron Collider

leave a comment »

The winner of the 2013 Fundamental Physics Prize will be announced at a ceremony at CERN[i] on March 20, 2013
NEW YORK and GENEVA/PRNewswire/ — The Fundamental Physics Prize Foundation Selection Committee, which is comprised of prior recipients of the Fundamental Physics Prize and includes Nima Arkani-Hamed, Alan Guth, Alexei Kitaev, Maxim Kontsevich, Andrei Linde, Juan Maldacena, Nathan Seiberg, Ashoke Sen and Edward Witten, is pleased to announce:
1. The laureates of 2013 Physics Frontiers Prize are:
Charles Kane, Laurens Molenkamp and Shoucheng Zhang for the theoretical prediction and experimental discovery of topological insulators.
Alexander Polyakov for his many discoveries in field theory and string theory including the conformal bootstrap, magnetic monopoles, instantons, confinement/de-confinement, the quantization of strings in non-critical dimensions, gauge/string duality and many others. His ideas have dominated the scene in these fields during the past decades.
Joseph Polchinski for his contributions in many areas of quantum field theory and string theory. His discovery of D-branes has given new insights into the nature of string theory and quantum gravity, with consequences including the AdS/CFT correspondence.
2. Laureates of the 2013 Physics Frontiers Prize will become nominees for the 2013 Fundamental Physics Prize. The winner of the Fundamental Physics Prize will be announced by the Selection Committee at a prize ceremony that will take place at CERN on March 20, 2013.
3. The Physics Frontiers Prize laureates who do not go on to be awarded the Fundamental Physics Prize will each receive $300,000 and will automatically be re-nominated for the Fundamental Physics Prize each year for the next 5 years.
4. The laureates of 2013 New Horizons in Physics Prize are:
Niklas Beisert for the development of powerful exact methods to describe a quantum gauge theory and its associated string theory.
Davide Gaiotto for far-reaching new insights about duality, gauge theory, and geometry, and especially for his work linking theories in different dimensions in most unexpected ways.
Zohar Komargodski for his work on the dynamics of four-dimensional field theories. In particular, his proof (with Schwimmer) of the “a-theorem” has solved a long-standing problem, leading to deep new insights.
Each of the laureates will receive $100,000.
5. In addition, the Selection Committee, foregoing the regular nomination process, announces the laureates of two Special Fundamental Physics Prizes of $3,000,000 each:
One to Stephen Hawking for his discovery of Hawking radiation from black holes, and his deep contributions to quantum gravity and quantum aspects of the early universe.
One to be shared by the leaders of the LHC project, CMS and ATLAS experiments from the time the LHC was approved by the CERN Council in 1994, including Peter Jenni, Fabiola Gianotti (ATLAS), Michel Della Negra, Tejinder Singh Virdee, Guido Tonelli, Joe Incandela (CMS) and Lyn Evans (LHC), for their leadership role in the scientific endeavour that led to the discovery of the new Higgs-like particle by the ATLAS and CMS collaborations at CERN’s Large Hadron Collider.
6. All prizes will be funded by the Milner Foundation
“Choosing this year’s recipients from such a large pool of spectacular nominations was a very difficult task,” said Nima Arkani-Hamed, a member of the Selection Committee. “The selected physicists have done transformative work spanning a wide range of areas in fundamental physics. I especially look forward to future breakthroughs from the first recipients of the New Horizons in Physics Prize.”
“It is a great honour for the LHC’s achievement to be recognised in this way,” said CERN Director General Rolf Heuer. “This prize recognizes the work of everyone who has contributed to the project over many years. The Fundamental Physics Prize underlines the value of fundamental physics to society, and I am delighted that the Foundation has chosen to hold its first award ceremony at CERN.”
“I am very much pleased with the decisions of the Selection Committee,” commented Yuri Milner. “I hope that the prizes will bring further recognition to some of the most brilliant minds in the world and the great accomplishments they have produced.”
###
About the Prizes
The Fundamental Physics Prize Foundation is a not-for-profit corporation established by the Milner Foundation and dedicated to advancing our knowledge of the Universe at the deepest level by awarding annual prizes for scientific breakthroughs, as well as communicating the excitement of fundamental physics to the public. According to the Foundation’s rules, laureates of all prizes are chosen by a Selection Committee, which is comprised of prior recipients of the Fundamental Physics Prize. The Selection Committee for the 2013 prizes is comprised of the following:
Nima Arkani-Hamed
Alan Guth
Alexei Kitaev
Maxim Kontsevich
Andrei Linde
Juan Maldacena
Nathan Seiberg
Ashoke Sen
Edward Witten
Information on the Fundamental Physics Prize is available at: http://www.fundamentalphysicsprize.org
i. CERN, the European Organization for Nuclear Research, is the world’s leading laboratory for particle physics. It has its headquarters in Geneva. At present, its member states are Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland and the United Kingdom. Romania is a candidate for accession. Israel and Serbia are associate members in the pre-stage to membership. India, Japan, the Russian Federation, the United States of America, Turkey, the European Commission and UNESCO have observer status.
Media Contacts
Fundamental Physics Prize Foundation:
Leonid Solovyev
solovyev@fundamentalphysicsprize.org
+44-7590-976-334
CERN:
press.office@cern.ch
+41-(0)22-767-34-32
+41-(0)22-767-21-41
Source: Fundamental Physics Prize Foundation

Written by asiafreshnews

December 12, 2012 at 11:17 am

Posted in Uncategorized

Sirtex Medical Limited Launches New Global Website for SIR-Spheres(R) microspheres – a form of Selective Internal Radiation Therapy (SIRT) for Liver Tumours

leave a comment »

http://www.sirtex.com informs doctors, patients and investors about the world’s most widely used and widely studied form of SIRT for all cancers in the liver
SYDNEY /PRNewswire/ — Sirtex today unveiled http://www.sirtex.com, a new, comprehensive and easy-to-use global website for doctors, nurses, patients and investors interested in learning more about SIR-Spheres microspheres, a form of radiotherapy targeting liver tumours that is gaining increasingly wide acceptance worldwide.
“We faced some interesting challenges to make this website genuinely helpful to the wide range of people who might visit it,” said Gilman Wong, Chief Executive Officer of Sirtex Medical Limited.
“For example, administering SIR-Spheres microspheres to patients requires the skills of a team of doctors and nurses from medical oncology, hepatology, gastroenterology, liver surgery, interventional radiology, nuclear medicine and radiation oncology. Each discipline is critical to meeting the needs of a patient with liver tumours, but all have different perspectives and informational needs relative to SIR-Spheres microspheres,” he explained.
“The same holds true of patients. A patient with primary liver cancer, or hepatocellular carcinoma (HCC), has a disease that is quite different from a patient with metastatic colorectal cancer (mCRC), who may have already undergone extensive surgical, radiation and chemotherapy treatments before considering SIR-Spheres microspheres,” Mr. Wong stated.
http://www.sirtex.com has specialised content for all these diverse audiences, as well as for patient groups, through to those interested in investing in this rapidly emerging technology. Content is also regionalised for Europe, Asia-Pacific, Australia and the Americas.
“In addition to making our website useful to a cross-section of people that is quite extensive for a therapy that is itself highly specific, our other big challenge was to stay current with a rapidly growing research data base, including a number of new studies that may lead to the use of SIR-Spheres microspheres earlier and in a larger population of patients with liver cancers,” Mr. Wong added.
Visitors to http://www.sirtex.com may click through to independent sites about SIRFLOX (global) and FOXFIRE (UK), two major studies of SIR-Spheres microspheres combined with chemotherapy in mCRC patients who are at an early stage of treatment, as well as SORAMIC (Europe), SIRveNIB (Asia-Pacific) and SARAH (France), three large studies of SIR-Spheres microspheres alone or in combination with sorafenib (Nexavar®) in patients with HCC.
About Selective Internal Radiation Therapy using SIR-Spheres microspheres
Selective Internal Radiation Therapy (SIRT), also known as radioembolisation, is a novel treatment for inoperable liver cancer that delivers high doses of radiation directly to the site of tumours. In a minimally invasive treatment, millions of radioactive SIR-Spheres microspheres are infused via a catheter into the liver where they selectively target liver tumours with a dose of internal radiation up to 40 times higher than conventional radiotherapy, while sparing healthy tissue.
Clinical studies have confirmed that liver cancer patients treated with SIR-Spheres microspheres have response rates higher than with other forms of treatment, resulting in increased life expectancy, greater periods without tumour activity, and improved quality of life. SIRT has been found to shrink liver tumours more than chemotherapy alone.
Manufactured by Sirtex Medical Limited, SIR-Spheres microspheres are the only FDA-PMA approved microsphere radiation therapy for the treatment of liver metastases. Over 25,000 doses of SIR-Spheres microspheres have been supplied worldwide.
SIR-Spheres microspheres are approved for use in Australia, the European Union (CE Mark), New Zealand, Switzerland, Turkey and several other countries including in Asia (e.g. India, Korean, Singapore and Hong Kong) for the treatment of unresectable liver tumours. SIR-Spheres microspheres are also indicated in the U.S. for the treatment of non-resectable metastatic liver tumours from primary colorectal cancer in combination with intra-hepatic artery chemotherapy using floxuridine.
SIR-Spheres® is a Registered Trademark of Sirtex SIR-Spheres Pty Ltd
Source: Sirtex Medical Limited

Written by asiafreshnews

December 12, 2012 at 10:52 am

Posted in Uncategorized

Tagged with