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CNN International Launches New Digital Travel Platform “CNN Travel”

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HONG KONG/PRNewswire/ — CNN International today announced the launch of a new digital channel, CNN Travel, expected to become the most dynamic, engaging and relevant online destination for the world’s luxury, business and leisure travelers.
Through a network of more than 800 travel contributors around the world, CNN Travel delivers up-to-the-minute travel news, destination insights, inspirational travel ideas, original observation and thoroughly-researched city and country insider guides with directions to the world’s hottest restaurants, bars, hotels and activities.
CNN Travel brings together the best of CNN’s existing digital travel portfolio and CNNGo.com, the successful Asia Pacific-focused travel start-up launched in 2009. The Hong Kong-headquartered team which launched CNNGo.com and has managed the popular site ever since, will continue at the helm of the international CNN Travel platform, working with international travel contributors to provide users with the distinct voice, authority and local insights which have made CNNGo.com such a hit.
“CNN Travel takes the best of CNNGo.com, shakes it up and expands its horizons to create an online travel destination unlike anything else out there. We are incredibly proud of the success CNNGo.com has had over the last three years and are thrilled to be taking it global with the creation of CNN Travel,” said Andrew Demaria, editor in chief of CNN Travel.
“CNN Travel’s blend of reporting, global network, international partnerships, contemporary voice and social media reach will position the site as a compelling travel destination,” said Peter Bale, Vice President and General Manager of CNN International Digital. “What Andrew calls ‘CNN in jeans’ gives the site a fresh and vibrant tone.”
“CNN.com has launched a series of groundbreaking initiatives throughout 2012, including our partnership with Facebook around the U.S. Elections, CNN Trends, and CNN Soundwaves. CNN Travel is an outstanding addition to this roster and we are confident our international users will quickly embrace the site’s unique tone and reportage,” Bale added.
CNN Travel features standalone destination guides on Latin America, North America, Europe, Asia Pacific, the Middle East and Africa, along with dedicated sections on Travel News, Aviation, Hotels, Food and Drink amongst others.
Articles now featuring on CNN Travel include:
26 of the most stunning spots in Africa
101 best sports bars in the U.S.
How Spain is trying to save its tourism industry
London’s amazing street food
Insider Guide: Best of Istanbul
10 outrageous spas in the Middle East
Mexico: Underrated Oaxaca
Piranha fishing in the Amazon
Sahara survival: 3 weeks with the Tuareg
Tony Wheeler’s top edgy destinations
Airbus A350- what’s all the fuss about?
Best new restaurants in Hong Kong
Related links:
cnn.com/travel
https://www.facebook.com/cnntravel
@cnntravel
CNN is the world’s leading global 24-hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 280 million households and hotel rooms in over 200 countries and territories worldwide, including over 44 million across the Asia Pacific region and online at http://www.cnn.com/international.
Get the latest social media updates from CNN at:
facebook.com/cnninternational
@cnnasiapr
Contact:
Susannah Geary / Ingrid Hsu
Tel: +852 3128 3538 / +852 3128 3568
E-mail: susannah.geary@turner.com / ingrid.hsu@turner.com
Source: CNN International

Written by asiafreshnews

November 15, 2012 at 10:48 am

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