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Archive for October 31st, 2012

MediaTek Wi-Fi SoC Powers New ASUS N300 Wireless Router

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Advanced energy saving technology assures low-consumption green routers that provide fast and efficient wireless service

HSINCHU, Oct. 30, 2012 /PRNewswire/ — MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia, today announced that its MT7620 Wi-Fi System-on-a-Chip (SoC) has been selected for the new ASUS RT-N14U N300 wireless router, debuting globally this quarter.

The MT7620 is the latest addition to MediaTek’s family of highly integrated, single-chip Wi-Fi SoC products, currently being deployed by many wireless router and repeater makers worldwide. It incorporates advanced signaling technologies, giving device manufacturers robust tools to develop best-in-class energy-saving wireless routers, with particular benefit when connected to battery-powered devices such as smartphones, notebooks, and tablets. With the MT7620, the same amount of wireless data can be transmitted in a shorter time, while allowing the mobile device to remain in low-power “dozing” states for longer periods. The MT7620, using MediaTek Green AP functionality, complies with European Union Code of Conduct (CoC) on Energy Efficiency and Energy-using Products (EuP) Directive certifications, providing low-consumption green operation and better user experiences for simultaneous video and data applications.

“Today’s wireless routers must work with devices like smartphones and tablets with highly efficient operation for extended battery life and a better user experience,” said Tenlong Deng, Associate Vice President of the Wireless Device Business Unit at ASUS. “We are happy to expand our partnership with MediaTek in supplying a sector-leading wireless router to the growing and dynamic connected consumer electronics market.”

“By partnering with ASUS, a performance leader in wireless router products, we continue to expand our wireless connectivity reach and bring innovation to the consumer market,” said SR Tsai, General Manager of the Wireless Connectivity and Networking Business Unit at MediaTek. “Wi-Fi is being embedded in an increasingly diverse array of mobile and consumer electronics devices, so performance, power consumption, reliability, and ease of integration become even more critical for our customers. MediaTek’s continued focus on technology innovation enables our customers with unique competitive advantages.”

The MT7620 leverages the strengths of MediaTek’s best-in-class hardware network address translation (HNAT) acceleration engine that is currently embedded in award-winning ASUS wireless routers such as the RT-N56U and RT-N65U, delivering 2Gbps IPv6 routing capabilities for advanced cloud applications. It also comes with a USB 2.0 interface for 3G/4G broadband connectivity, wireless storage, web cameras, wireless speakers, and connectivity with entertainment devices such as media players, game consoles, and smart TVs. The MT7620 is also available in a wireless repeater design, and has been selected by ASUS to power its RP-N53 N600 Wireless range extender.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code “2454”, MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England, Sweden and Dubai. For more information, please visit MediaTek’s website at

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling and most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, and smartphones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 11,000 employees around the globe with a world-class R&D team of 3,100 engineers. Company revenue for 2011 was approximately US$11.9 billion.

SOURCE MediaTek Inc.

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October 31, 2012 at 3:26 pm

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Live to Love Breaks Global Record in Ladakh (India)

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NEW DELHI, Oct. 30, 2012 /PRNewswire/ — Live to Love, an international humanitarian initiative, led Ladakh in creating history by breaking a world record for “Most Trees Planted Simultaneously.” In less than one hour, 99,103 Ladakhi willow saplings were planted by 9,814 volunteers near the world-famous Hemis monastery in Ladakh. Kimberly Dennis from Guinness World Records (UK) adjudicated the attempt and made the announcement confirming the success of the attempt.

Live to Love led Ladakh in breaking the record set by the Philippines where 66,000 trees were planted within an hour in January 2011. The new record almost doubled its earlier successful attempt set in October 2010, with 9,033 volunteers planting 50,033 saplings.

Photo Link:

His Holiness the Gyalwang Drupka personally joined the record breaking attempt to encourage participants from all over Ladakh and many others who had travelled from Bhutan, Brazil, Hong Kong, Taiwan, Singapore, the United States, Australia, Canada and Malaysia. Speaking on the achievement, His Holiness said, “Ladakh has made India proud. They have proved that nothing is impossible by achieving this feat in the extremely harsh climatic and ground situation. They have set an example for the entire world, and we hope that increasingly more countries and organisations will come forward to break our record. We welcome the entire world to join us in creating a sustainable environment.”

Having travelled from London to adjudicate the attempt, Kimberly Dennis commented, “The whole event was simply inspiring. Thousands of people braved the inclement weather and worked in complete tandem to attain this goal. It was so exciting that I was almost compelled to cross side and become an active participant from a passive watcher.”

The plantation drive was performed over an area of about 60 acres. Volunteers sat with shovels at the spot marked for them, ready to dig a pit and plant a sapling as soon as the countdown ended. Ladakhi willow saplings were planted by stem grafting with roots to grow in this time of the year.

It was an unprecedented sight with people of all ages – excluding those under the age of 19, as per the guidelines – waiting with great enthusiasm to do their bit towards greening of this part of the Indus Valley, which is otherwise quite dry and barren. Overseeing the event were hundreds of volunteers of the Live to Love, Young Drupka Association (YDA), and Ladakh Buddhists’ Association. The GWR organisation had also enlisted several enumerators and supervisors to ensure that the actual count was recorded and authenticated in time to qualify for the record.

Speaking to the huge gathering after the announcement on the successful attempt of record breaking was made, His Holiness the Gyalwang Drupka said it had been made possible with the participation of all people of Ladakh. He reiterated his commitment to work for the improvement of environment and education for the people. Also present at the occasion were the Home Minister of the Royal Government of Bhutan Minjur Dorji, the Chief Executive Commissioner of the Ladakh Autonomous Hill Council Rigzin Spalbar and several officials and guests from many countries. The entire hillside wore a festive look as the event was followed by a presentation of folk dances and songs by traditional Ladakhi artists.

Live to Love India’s Head Arjun Pandey talking about the organisation’s next initiative said, “Encouraged by the success of this initiative, we will continue to focus on key aspects like environment and education amongst others. In December, we are organising a Pad Yatra in Sri Lanka spanning 30 days and 500 km to raise awareness about the environment.”

About Live to Love

Live to Love is an international network of non-profit organizations, founded by His Holiness the Gyalwang Drukpa to create and to support lasting solutions to modern problems. The organization focuses of environment, education, medical services and cultural preservation.

Live to Love’s network includes the following regions: Bhutan, France, Germany, Hong Kong, India, Malaysia, Mexico, Nepal, Peru, Poland, Singapore, Spain, Switzerland, Taiwan, Vietnam, UK, and USA.

For more on Live to Love, visit

For further Information please contact:

Shreeya Roy,, +91-9350335761

Written by asiafreshnews

October 31, 2012 at 2:51 pm

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Vimpelcom Lao Selects DiViNetworks for International Capacity

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The DiViCloud service provides Vimpelcom Lao with virtual capacity from Hong Kong over LANIC and True IP, at half the market price
TEL AVIV, Israel/PRNewswire/ — Vimpelcom Lao, a major 3G and 4G mobile operator and member of the VimpleCom group, expands its international IP capacity using the DiViCloud virtual network.
The DiViCloud network delivers IP capacity at half price to any location worldwide on top of any existing carriers. DiViCloud expands existing capacity by leveraging smart nodes located at major Internet junctions, combined with a unique optimization technology.
“DiViNetworks changes the equation when it comes to wholesale international data capacity,” says Mathieu Ploton, Head of IP Networks at Vimpelcom Lao. “The ever-growing demand for capacity requires us to seek affordable solutions, and DiViCloud is a great one. We will continue to use DiViCloud as we expand.”
Vimpelcom Lao receives physical capacity from LANIC and True IP providers. The virtual capacity added by DiViCloud is delivered from the points-of-presence (PoPs) in Hong Kong. The virtual capacity is added on top of the web caching mechanism employed already by Vimpelcom Lao.
“We are very pleased to have been selected by Vimpelcom Lao,” say Eli Lifshits, Director of Sales at DiViNetworks. “We have invested in expanding our virtual network to Asia and Russia, and now have the infrastructure to equip ISPs in the region with affordable virtual capacity.”
About DiViNetworks
DiViNetworks is a global provider of affordable data capacity for network operators and service providers. Using cloud-based solutions, DiViNetworks generates data capacity at any location worldwide, over any combination of physical capacity providers, enabling ISPs to obtain bandwidth at HALF the MARKET PRICE. For more information, visit us at, and follow us at LinkedIn.
About Beeline / VimpelCom
VimpelCom Ltd. consists of telecommunications operators providing voice and data services through a range of wireless, fixed and broadband technologies. The VimpelCom Ltd. group is headquartered in Amsterdam and has operations in 19 countries including Russia, Ukraine, Kazakhstan, Uzbekistan, Tajikstan, Georgia, Armenia, Kyrgyzstan, Vietnam, Laos and Cambodia, covering territory with a total population of nearly 868 million. The Company provides services under 11 brands including “Beeline”, “Kyivstar”, “djuice”, “Wind”, “Infostrada”, “Mobilink”, “Leo”, “Banglalink”, “Telecel”, and “Djezzy” brands. As of March 31, 2011 VimpleCom had 186 million mobile subscribers. VimpelCom is trade on the New York Stock Exchange under the symbol “VIP”.
Contact information
Mrs. Ahuvah Berger
Marketing Manager
DiViNetworks Ltd.
Source: DiViNetworks

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October 31, 2012 at 2:46 pm

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Qtel Selects Mariner xVu(TM) for End-to-End Mozaic TV Quality Assurance

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Mariner xVu(TM) Is Integrated With Three Additional Probe Vendors, Extending Video Service Monitoring Reach
SAINT JOHN, New Brunswick /PRNewswire/ — Qatar Telecom (Qtel), part of the Qtel Group, a leading international communications company with a presence in 17 countries, has selected Mariner’s multiple award-winning IP video service oriented monitoring solution, Mariner xVu™. The latest version of Mariner xVu is specifically designed for integration with IPTV probes. Qtel will use Mariner xVu for the Mozaic TV service, making this the first Mariner xVu deployment in the Middle East.
Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, partnered with Mariner to deploy xVu. Through easy integration with network probes — at the head-end and/or individual network element — Mariner xVuoffers Qtel additional insights into the IPTV network by extending video service monitoring reach to each subscriber, allowing the operator to maintain the highest possible video quality while simultaneously reducing operating expenses. Statistics collected by external data sources such as probes are compiled and configured as status indicators on Mariner NetworkVu™ to enable a deeper understanding of IPTV traffic and customer experience issues. The probe enhancement is now a configurable option of NetworkVu, rather than a custom development, and was created based on service provider requests for integration with external data sources.
Mozaic TV operates under the tagline of “Where Entertainment Lives.” The service is Qtel’s most popular and innovative TV service, with more than 60,000 customers tuning in to 200 TV channels of sport, news, children’s entertainment, movies, action, and lifestyle. Mozaic TV is the only service in Qatar that aggregates all satellite packages and channels on one platform. Basic packages start at QR 250 per month, and include landline telephone, broadband Internet, and TV.
“With this product enhancement, we can integrate with a new external data source and maximize NetworkVu’s ability to make quality assurance more cost-efficient and much less developmentally intensive,” says Curtis Howe, President and CEO of Mariner. “Probe integration is about creating greater value for the customer and bringing service-oriented monitoring to the edge network and the home.”
Source: Mariner

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October 31, 2012 at 12:24 pm

Latest Legatum Prosperity Index(TM): American Dream at Risk in Key Election Year

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LONDON /PRNewswire/ —
Full release available at:
US drops out of global prosperity ‘top ten’ for the first time, and falls eight places in ‘Entrepreneurship & Opportunity’ sub-index.
Fewer US citizens agree that working hard results in success.
Asian ‘Tiger Cub’ countries climbing Index rankings quickly.
European Economy score drops as Euro crisis continues.
Scandinavian countries lead worldwide prosperity rankings.
Legatum Prosperity Index™ redraws world map, grouping new continents together according to shared attributes between nations.
As the race for the White House reaches fever pitch, the latest findings from the Legatum Institute’s Prosperity Index™ reveal that the American Dream is in jeopardy. In an unprecedented fall, America drops to twelfth position in the worldwide prosperity rankings – with weakening performance across five of the Index’s eight sub-categories. (Note 1)
Meanwhile, Scandinavian countries prosper most, with Norway, Denmark and Sweden topping the overall Index (first, second and third). A new generation of Asian ‘Tiger Cubs’ has also emerged, with Vietnam, Thailand, Malaysia, and Indonesia all scaling the rankings.
In Europe, overall prosperity has increased, with Ireland, the Netherlands, Ireland and Germany climbing the rankings (now eighth, tenth and 14th respectively). However, more than two thirds (24 out of 33) of European countries have seen their Economy score decline since 2009.
The Legatum Prosperity Index™ is a unique and robust assessment of global wealth and wellbeing, which benchmarks 142 countries around the world in eight categories: Economy; Education; Entrepreneurship & Opportunity; Governance; Health; Personal Freedom; Safety & Security; and Social Capital.
Jeffrey Gedmin, President and CEO of the Legatum Institute, said: “The Legatum Prosperity Index™ allows us to paint a comprehensive picture of what makes a country truly successful, encompassing traditional measures of material wealth, as well as capturing citizens’ sense of wellbeing – from how safe they feel, to their perceived personal freedom. GDP alone can never offer a complete view of prosperity.”
This year, the Legatum Prosperity Index™ has for the first time redrawn the world map, pulling nations into six new continents based on shared attributes. To view the map, visit:
To see the overall rankings, sub-index scores and to compare countries and years, visit:
Notes to Editors
Further information available by request:
Full Legatum Prosperity Index (including country factsheets)
Sub-index breakdown
Full report
Regional analysis
About the Legatum Prosperity Index™
The Legatum Prosperity Index™ is a unique global assessment of national prosperity based on wealth and wellbeing. In its 6th year, the Index assesses 142 countries, representing more than 96% of the world’s population and 99% of the world’s GDP. Using rigorous research and analysis, the Index ranks countries based on their performance in eight sub-indices.
Note 1: Full definitions of the eight sub-indices available at
Media enquiries
For more information or to arrange an interview with Jeffrey Gedmin, contact:
Shazia Ejaz
+44(0)20-7148-5422 /
Emily Fingland / Alexandra Kent
+44(0)1273-716820 /
Source: Legatum Institute

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October 31, 2012 at 12:14 pm

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Chengdu Pambassador Finals Launch with Naming of “Olympic Panda”

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16 finalists compete for panda lovers’ dream job in the hometown of giant pandas

CHENGDU, China, Oct. 30, 2012 /PRNewswire/ — Yesterday, the first baby panda born at the Chengdu Panda Base in 2012 was officially named by popular vote. Over 890,000 internet users voted for names nominated by other netizens. After stepping outside the nursery for the first time, the name of the 3-month old baby panda, born on the opening day of the London Olympics, was officially announced by Zhang Zhihe, Director of the Chengdu Panda Base. The winning name, “Oreo” was proposed by Rebecca Revich, a 29 year-old lawyer and Pambassador finalist from Los Angeles, CA.

Rebecca Ravich, a Chengdu Pambassador finalist from Los Angeles announces the name of a 3-month old baby panda born on the opening day of the London Olympics, Oreo, at Chengdu Panda Base in Chengdu, China.
Rebecca Ravich, a Chengdu Pambassador finalist from Los Angeles announces the name of a 3-month old baby panda born on the opening day of the London Olympics, Oreo, at Chengdu Panda Base in Chengdu, China.

Rebecca Ravich, a Chengdu Pambassador finalist from Los Angeles announces the name of a 3-month old baby panda born on the opening day of the London Olympics, Oreo, with Panda Base Director, Dr. Zhang Zhihe, at Chengdu Panda Base in Chengdu, China.
Rebecca Ravich, a Chengdu Pambassador finalist from Los Angeles announces the name of a 3-month old baby panda born on the opening day of the London Olympics, Oreo, with Panda Base Director, Dr. Zhang Zhihe, at Chengdu Panda Base in Chengdu, China.

When asked why she suggested the name Oreo, Rebecca replied, “Look at him, he’s black and white sandwiched together, he looks like an Oreo. Also, Oreo means beautiful in Greek and I feel that pandas are the most beautiful animal in the world.”

Yesterday, sixteen wanna-be ‘panda ambassadors’ from around the world arrived in Chengdu for the final phase of the Global Search for Chengdu Pambassador 2012. Rebecca is joined by 15 other dedicated individuals, selected from over 255,000 Facebook users who participated in the online phase of the program. After demonstrating their panda conservation passion and knowledge at regional semi-final competitions in the US, UK, Singapore, and China, 4 finalists from each region now have the chance to compete for one of 3 winning positions as a Chengdu Pambassador.

Over the course of the next two and a half weeks, the Pambasador Finalists will have the exciting once-in-a-lifetime opportunity to do more than just name baby pandas. They will work closely with pandas at the world-renowned Chengdu Panda Base and learn about the various roles of a professional panda caretaker. They will participate in the Panda Base’s reintroduction program, helping to train pandas for release into the wild, and trekking into the natural habitat themselves to learn about wild pandas and their shrinking habitat. Most importantly, the Pambassador finalists will be evaluated on their ability to spread the panda conservation message and raise awareness.

“It is my lifelong dream to be able to take care of pandas,” said Li Lin Chang, a Pambassador finalist from Singapore, “being a Pambassador will empower me to share and contribute to panda conservation in a meaningful way.”

The 3 winners will be announced on November 16. Over the course of their one-year pambassadorship they will promote the Panda Reintroduction Fund and take part in the Global Panda Conservation Tour – a trip around the world to visit pandas living in different countries and promote conservation to local communities.

The Pambassador program is organized by the Chengdu Panda Base, WildAid, and the Yao Foundation. It aims to raise awareness and support for the endangered giant panda.

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October 31, 2012 at 11:56 am

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EU Energy Directives to Invigorate Chemicals and Materials Market in Smart Grid Infrastructure, Says Frost & Sullivan

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Anticipated capacity growth in renewable energy to provide further demand impetus
LONDON /PRNewswire/ — Pushed by EU Commission directives and projected capacity growth in renewable energy generation, the European chemicals and materials market in smart grid infrastructure is poised for high growth.
New analysis from Frost & Sullivan (, Chemicals and Materials Market in Smart Grid Infrastructure, finds that the market earned revenues of $19.7 million in 2010 and estimates this to reach $105.2 million in 2017. The research covers materials for smart e-meters, materials for high voltage (HV), extra high voltage (EHV), and high voltage direct current (HVDC) subsea and underground cables and, chemicals and materials for large-scale Li-ion battery storage systems.
The EU’s Climate and Energy Policy mandates that by 2020, all member countries should achieve a 20 per cent reduction of green house gas production, increase renewable energy contribution to 20 per cent of the EU’s total requirement and reduce total energy consumption by 20 per cent.
“The EU’s commitment to move to a low-carbon economy is driving the need to upgrade existing grid infrastructure with respect to advanced metering systems and communication networks,” noted Frost & Sullivan Senior Research Analyst Deepak Karthikeyan. “This is to ensure effective energy management throughout the value chain.”
The region is also pushing changes in transmission to ensure the connection of renewable energy sources, such as offshore wind farms, to the grid. Distribution is also being targeted to ensure that energy storage mechanisms facilitate optimum usage of renewable energy in the grid.
As offshore wind power comes into the spotlight as a potential renewable energy source, the need for better transmission lines, such as EHV and HVDC cables, is being highlighted.
The focus on energy conservation is underlining the need for continuous energy monitoring. EU member states are now required to ensure that 80 per cent of consumers are equipped with intelligent metering systems by 2020. This development is set to give an additional fillip to the demand for chemicals and materials used in smart grid infrastructure.
“The new mantra is Smart Cities/Communities,” remarked Karthikeyan. “HVDC cabling systems, smart e-meters and large-scale energy storage systems are being recognised as key components in supporting these kinds of community grids.”
To fully leverage these opportunities, market participants will need to understand the divergent energy supply landscape and the need of grid upgrades in each EU member country and then deliver customised solutions.
If you are interested in more information on this study, please send an e-mail with your contact details to Chiara Carella, Corporate Communications, at
Chemicals and Materials Market in Smart Grid Infrastructure is part of the Chemicals & Materials Growth Partnership Service programme, which also includes research in the following markets: Analysis of the Industrial Sludge Treatment Chemicals Market in Western Europe and Analysis of the Central and Eastern European Industrial Sludge Treatment Chemicals Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
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Chemicals and Materials Market in Smart Grid Infrastructure
Chiara Carella
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
Source: Frost & Sullivan

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October 31, 2012 at 11:50 am

Posted in Uncategorized

Blue Medical Devices Announces the CE Marking of Their Non Compliant, High Pressure, Drug Eluting Balloon Protege NC

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HELMOND, The Netherlands, Oct. 23, 2012 /PRNewswire/ —

Innovator in the treatment of vascular diseases launches non compliant DEB worldwide

Blue Medical, the global medical device company and innovator in the treatment of vascular diseases, today announced receiving the CE mark for Protege NC, a non compliant drug eluting balloon. The new device will be launched worldwide. It follows the introduction of Blue Medical’s CE marked Drug Eluting Balloon Protege and CoCr Stent on Drug Eluting Balloon Pioneer in March of this year. Blue Medical will continue to develop their novel DEB technologies into additional applications both for coronary and peripheral application.

Non compliant PTCA balloons are commonly used to post-dilatate stents and to treat in stent restenosis (ISR). With the introduction of Drug Eluting Balloons medication was added to PTCA balloon treatment. Leaving a gap in the need for precise and powerful dilatation. “Combining a drug eluting balloon with the characteristics of the proven treatment advantages of a non compliant balloon is a logical next step,” said Ronald Horvers, Blue Medical’s CTO and CFO. “With Protege NC we succeeded in combining safe and reproducible drug delivery with precise and powerful dilatation in one device. Thus reducing on the one hand procedural costs and post procedural medication requirements and at the same time increasing procedure efficiency, safety and patients’ comfort. In addition to these advantages the performance, profile and flexibility of a normal workhorse PTCA balloon are maintained, making the device easy to work with.”

“This new non compliant DEB completes the coronary drug eluting product line of Blue Medical,” said Noel Coopmans, CEO. “It’s another landmark in the company’s history of developing unique and innovative products. I trust it will contribute to the further growth of Blue Medical in the years ahead.”

About Blue Medical

Located in the Dutch Brainport Area, Blue Medical develops, manufactures and markets innovative medical products for vascular diseases. Founded in 1998 the company has created a respected history of innovative ideas translated into high-end products and technologies used in different kinds of vascular products. Several patented technologies are licensed or sold to partners and now serve their products for patients’ care. Every year, over 100.000 patients are treated with Blue Medical devices worldwide.

Contact information:
Ms. Eefje Mertens, Marketing Manager

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October 31, 2012 at 11:26 am

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Unilever Partners With for Mobile Campaign “CLEAR Eurovaganza”

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Unilever, the second largest FMCG advertiser in the world, recently launched a mobile campaign called “CLEAR Eugovaganza” in Indonesia. The mobile app called “CLEARBOLA” was launched during Euro 2012. The app received a phenomenal response.
(Logo: )
Mindshare partnered with to deliver the campaign objective, which was to effectively use mobile to target and engage 18-30 year old football crazed Indonesian men. The app was in Indonesian Bahasa dialect with content focusing on the Euro Cup. This included past tournament details, historical data and live scores of the present tournament. Users registered for a lucky draw using CLEARBOLA to enter a unique code obtained from a Clear Shampoo bottle, and three lucky users witnessed the finals of the Euro 2012 on the first of July in Ukraine.
The Indonesian mobile-internet ecosystem is dominated by App capable feature phones having a 80% share. To ensure reach across the target audience, the ‘CLEARBOLA’ app was built with compatibility for feature phone devices. The campaign leveraged the network for distribution.
The results from the campaign have been exceptional with the ‘CLEARBOLA’ app generating downloads at a conversion rate of 15.25%.
Vikas Gulati, Vice President – Business Development – SE Asia, said “The success of this campaign is testament to the power of the mobile medium for brands in reaching, connecting and ongoing engagement with their target audience. Brands in emerging markets are increasingly embracing mobile advertising faster than their counterparts in developed markets.”
Sanchit Sanga, Partner – Digital – Mindshare APAC said “The question is never why mobile marketing, but how. In the case of CLEARBOLA, the app was well received by the youth that was following Euro 2012. The campaign also blended well with the brand’s DNA of being a sporty male brand. The results speak for themselves.”
The app continues to be in use well after Euro 2012, with users still looking up scores, statistics, and historical data.
Founded in 2010, is the winner of the MMA Smarties 2012 award for the Media Company of the year and the only global Mobile Ad network with App inventory across feature phones, smart phones and tablets. The company delivers premium advertising via high impact full screen ads that are unmissable, uncluttered and yet delivered in a cost effective manner through it’s innovative AppWrapper technology.
Contact: Binay Tiwari, +91-8976542695,

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October 31, 2012 at 11:21 am

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