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PayPal Debuts Aimer as China’s Top Undergarment Brand for the Global Runway

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PayPal Brings ‘Designed in China’ Brand to Millions of Global Consumers and Top Overseas Markets through Cross-Border E-Commerce
SHANGHAI, Oct. 9, 2012 /PRNewswire/ — PayPal, the global leader in online payments, recently announced that Aimer( http://www.aimergroup.com ), the top undergarment brand in China, has decided to use PayPal’s online payment solution in its newly launched international online shopping mall(http://www.aimeronline.com ). Leveraging its strong global reach with over 113 million active accounts in 190 markets worldwide and rich experience in facilitating cross-border e-commerce, PayPal will help Aimer achieve international recognition and become a top global undergarment brand from China.

(Photo: http://www.prnasia.com/sa/2012/10/09/2012100912153296203.html )

In its 20 years of history, Aimer has consistently focused on product quality and brand image. Penetrating China’s middle- and high-end undergarment markets, Aimer is now the market share leader in China according to the All-China Federation of Industry & Commerce. As one of the leading home-grown brands in China, Aimer recently unveiled its official English shopping store to target global consumers — an important step towards global branding and expansion.

As the most recognized and trusted online payment solution worldwide, PayPal not only has a vast global user base, but also has over 14 years of risk management and anti-fraud experience to ensure the security of merchants and consumers for e-commerce and online shopping.

Sun Wei, General Manager of Beijing Aimer International Trading Co., Ltd., said, “Aimer has large numbers of fans looking for high-quality goods in China, including an increasing number of foreign customers. It is high time for Aimer to expand our business globally. We have opened two flagship stores in Hong Kong as the first step, but we do believe that it will be a much more effective way to accelerate our global expansion by engaging in cross-border e-commerce. Since we opened our online shopping mall, we have received a high quantity of orders from overseas buyers paying with PayPal. We believe PayPal’s global recognition as a trusted payment platform and its vast user base around the world will help us grow our international sales.”

“The export of ‘Designed in China’ products is a growing trend, and we are delighted to enable Aimer to expand globally by sharing their Chinese brand and fashion designs to over 113 million PayPal users in 190 markets worldwide. Our collaboration with Aimer will be a global runway success as consumers around the world can now shop on Aimer’s international online store and pay with PayPal to easily add high-quality China-designed undergarments to their fashionable wardrobes,” says Alan Tien, General Manager of PayPal China.

Aimer is dedicated to “Beauty and Love” and integrates unique designs in each undergarment piece. Aimer owns a number of sub-brands for consumers of all ages. These brands are best suited for a comfortable wearing experience to reflect self-confidence and a positive attitude for life. Recently, Aimer has been very active in the fashion industry hosting fashion shows, model competitions and underwear exhibitions.

About PayPal

PayPal is the faster, safer way to pay and get paid. The service allows people to send payments without sharing financial information, with the flexibility to pay using their account balances, bank accounts (where available) or credit cards. With more than 113 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global commerce. PayPal is an eBay (NASDAQ:EBAY) company. PayPal is headquartered in San Jose, Calif. and its international headquarters is located in Singapore. More information about the company can be found at http://www.paypal.com.

About Aimer

Founded in 1993, Aimer has ever since been dedicatedly supplying high-quality lingerie to urban women. Supported by professional design, exquisite craftwork and innovative ideas, Aimer Lingerie has created an abundance of both gorgeous and multifunctional fashion lingerie to meet the demands of its customers. For the last 19 years, Aimer’s lingerie has enabled urban woman to enhance their elegance and confidence. During that same time, Aimer has proudly become the only international lingerie brand in China. As a flagship brand in China’s lingerie industry, Aimer cherishes several elements which it infuses into all its work: “Exquisiteness, Elegance, Confidence”. In 1999, Aimer founded its “Aimer Human Engineering Research Center” with the Beijing Institute of Fashion Technology. The research center has developed a database with data on more than one million oriental women’s body shapes, and has therefore been able to develop lingerie design principles tailored to oriental women.

For any questions regarding this release, please contact:

Dickson Seow
PayPal Asia Pacific
+65-6510-6463
dseow@paypal.com

Idran Junadi
The Hoffman Agency
+65-6361-0255
ijunadi@hoffman.com

SOURCE﹛PayPal

Written by asiafreshnews

October 11, 2012 at 3:55 pm

Posted in Uncategorized

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