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Archive for September 21st, 2012

All Roads Lead to Denim This Autumn

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LONDON, September 20, 2012 /PRNewswire/ —

The Chic Outlet Shopping® Villages celebrate a fashion staple with the launch of ‘Destination Denim’

The effect of a truly smoking pair of jeans is instantaneous – they’ll take you anywhere. And fast. Worn as daring as you like, with an attitude to match, they are the ground-breaking invention upon which fashion has revolved. Rocking and rolling with every vogue, season and trend, we celebrate our rebellious wardrobe leader.

To view the Multimedia News Release, please click:

Powerful denim underlies every jagged line that fashion’s edgy side follows and this autumn the Collection of nine Chic Outlet Shopping® Villages that orbit Europe’s most fashionable cities present ‘Destination Denim’.

The mission is to equip sassy shoppers with desirable denim, and it starts before you even get there. The seductive, Kerouac-heady ‘Destination Denim’ film, allows you to choose your own ending, thereby embarking on the journey towards your true denim identity. Are you a Chic Angel, rebellious and volcanic in your distressed G-Star Raw skinnies? Or are you a Denim Dandy, charismatic and alluring in sophisticated 7 For All Mankind classics? In this video, as in life, you choose your own destiny.

If you’re spending a weekend people-watching in Barcelona and Madrid, look out for denim-clad vixens riding Harley Davidsons between clubs and city landmarks, inviting visitors to La Roca Village and Las Rozas Village to indulge in savings of 15% on all denim products and the chance to win a five-day road-trip along the biker heaven of Route 66.

Bicester Village – an hour from London – will be hosting a Denim Clinic, identifying every fashion ailment and treating them with styling expertise.

At Munich’s Ingolstadt Village and Frankfurt’s Wertheim Village, things get serious when the Denim Police are on patrol. The Villages will also be inviting guests to customise their denim while providing directional tips.

Stylists and bloggers at Fidenza Village, just outside Milan, will be revealing how the pros do denim against a backdrop of eye-catching installations by some of Italy’s most inspirational contemporary artists. Plus, with additional savings of 15% at participating boutiques, there’s no excuse not to put their advice into action.

At the crossroads of Germany, Belgium and the Netherlands, Maasmechelen Village is opening its ‘Denim Garage’ to showcase its expansive collection of leading denim brands. Customisation is key with stylists on hand to turn the simplest look in to a glamorous, edgy outfit.

Within a selection of the Villages the gleaming flanks of Harley Davidsons will be on display to remind shoppers that denim will always be cool, timeless and a little bit dangerous. And with the most influential international labels available with reductions of up to 60%, not to mention double points for frequent flyers with Etihad Airways and Cathay Pacific and up to five-fold mileage for members of the Lufthansa Miles & More frequent Flyer programme, for the duration of ‘Destination Denim’, the skies, the seas, the roads and the world is your oyster. It’s time to rev things up…

About Chic Outlet Shopping®

Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, coming soon, Suzhou and Shanghai – the Villages are synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.

Written by asiafreshnews

September 21, 2012 at 3:07 pm

Posted in Uncategorized

A Cookie With A Mission: OREO Welcomes First “AmbassadOREO” Honorees From Around The Globe To New York City

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Hand-Picked Brand Ambassadors Convene To Support Mission Of Spreading Childlike Delight
NORTHFIELD, Ill. /PRNewswire/ — Twenty-five special guests from eight countries will gather today in New York City to be sworn in as the first official brand ambassadors for OREO, the World’s Favorite Cookie. Putting the fan in fanatic, these AmbassadOREO honorees from the U.S., China, Indonesia, Philippines, Ecuador, Colombia, Malaysia and Puerto Rico have one thing in common: they all speak the universal language of OREO. Each AmbassadOREO will be initiated, taking the first official OREO Oath vowing to help live out the brand’s mission to celebrate the kid inside when they return home.
“Bringing our biggest fans together from around the world is just the twist that this global cookie needs,” said Sheeba Philip, Director for OREO Global. “These AmbassadOREO honorees spread childlike delight in their communities with every Twist, Lick and Dunk. To help cap our 100th birthday, we are excited to welcome them and their families to help further the mission we’ve been on for more than 100 years, inspiring more carefree moments in today’s hectic, fast-paced world.”
Honorees will experience the delight of the Big Apple by visiting some of the city’s most popular locations including the Empire State Building. After a visit to Chelsea Market, the birthplace of OREO, the group will have the unique chance to taste global cookie varieties from their fellow ambassadors’ countries, such as OREO Green Tea Ice Cream from China, OREO Orange Ice Cream from Indonesia and OREO Dulce de Leche from Colombia.
The AmbassadOREO honorees will then put their mission into immediate action by hosting a surprise cookie and milk break for unsuspecting New Yorkers in the city’s Financial District at 3 p.m. EST near Broadway and Wall Street.
100th Birthday Mission
In February, OREO unveiled the Global Spirit of Childhood Report[1], which found that the spirit of childhood — that is, the chance for children and adults alike to enjoy simple, carefree moments — is increasingly hard to come by. Inspired by the results, OREO kicked off a simple worldwide mission for its 100th birthday on March 6: to celebrate the kid inside us all. After hundreds of birthday parties around the world, OREO fun and games on Facebook and other activities, the brand decided to continue the mission into 2013 and beyond looking to its most loyal fans for help.
Behind The AmbassadOREO
From an American skydiving enthusiast who said “OREO cookies have been a part of my best memories” to the self-professed OREO-loving family from China who credits their tight family bond to completing a year of childlike delight missions, millions of people of different backgrounds entered for a chance to represent their country as honorees and participate in this once-in-a-lifetime experience. AmbassadOREO honorees were chosen in unique ways by each country, such as:
In the Philippines, a Facebook contest called on fans to submit family photos that creatively formed the number 100 with OREO cookies.
In Ecuador, lucky consumers who found a “golden ticket” in their package of OREO cookies were entered into a raffle for the chance to represent their country in New York as an AmbassadOREO.
In China, AmbassadOREO honorees had to earn points by completing OREO missions throughout the year.
In the United States, millions of OREO Facebook fans had the chance to vote for five national winners from video submissions of fans demonstrating their passion for the OREO brand.
The Party’s Just Getting Started
Following the global gathering, AmbassadOREO honorees will return home equipped with the knowhow to continue to share moments of childlike delight with their communities.
“No matter how the mission comes to life in each culture, we hope every AmbassadOREO will continue to celebrate the kid inside and share with us through the OREO Facebook page and online how they are helping others do the same,” said Philip.
To learn more about the AmbassadOREO program and for additional ways to bring out the kid inside, including online games and OREO recipes, visit or
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of US$54.4 billion. On Oct. 1, 2012, Kraft Foods Inc. will separate into two companies. Mondelez International, Inc. will be a high-growth global snacks company with annual revenue of approximately US$36 billion and several billion-dollar brands including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident. The spin-off company, Kraft Foods Group, Inc. will be a high-margin North American grocery company with annual revenue of approximately US$19 billion and billion-dollar brands including Kraft, Maxwell House, and Oscar Mayer. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of theStandard & Poor’s 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit and
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods’ 12 “billion-dollar” brands, OREO is the best-selling biscuit of the 21st century with more than US$2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 27 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top 10 brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012.
[1]The Global Spirit of Childhood Report was a survey conducted during a six-week period between November and December of 2011. More than 7,000 parents with children under the age of 18 participated in this study. Local surveys were conducted via online and in-person interviews in 20 countries and regions, including: Canada, China, Colombia, Costa Rica, Ecuador, France, Germany, India, Indonesia, Malaysia, Mexico, Peru, Poland, Portugal, Puerto Rico, Romania, Spain, the United Kingdom, the United States and Venezuela. Responses were given as completely agree, somewhat agree, neither agree or disagree, somewhat disagree, and completely disagree.
Source: Kraft Foods

Written by asiafreshnews

September 21, 2012 at 2:41 pm

Posted in Uncategorized

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