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Webroot Appoints Master Distributor to Drive Sales of Webroot(R) Products in Southeast Asia

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SYDNEY /PRNewswire/ — Webroot, a leader in delivering Internet security as a service, has appointed Arete Focus as a Master Distributor for the company’s operations in Southeast Asia and Greater China. Arete Focus will distribute Webroot’s entire portfolio including consumer and business offerings across the region.
Based in Singapore, Arete Focus is a dynamic company that specialises in IT product distribution. With this partnership, Webroot will gain access to their comprehensive network of channels, point of sales, value-added resellers, and partnership companies, which operate in more than 10 countries across Southeast Asia and Greater China.
Bernard Chew, Managing Director, Arete Focus, said the business was keen to use its existing knowledge and relationships to drive growth for Webroot in the region.
“We are very excited to be appointed Webroot’s Master Distributor for Southeast Asia and Greater China. From our experience in establishing security brands across the region, it is important for us to provide only the best solutions to our distributors and ultimately the end customer. Webroot revolutionized the security industry with Webroot SecureAnywhere, taking the misery out of security by delivering the fastest, lightest, easiest to manage, and most effective endpoint protection available.”
Crispin Kerr, Managing Director Asia Pacific, Webroot, said the value of the distributor model for Webroot in the Southeast Asia and Greater China region is that it maximises the company’s reach in the region.
“This partnership creates a solid foundation for Webroot and increases our ability to access Southeast Asia in a manner consistent with customer expectations, including localized support, language skills and programs. The collaboration between Webroot and Arete Focus offers us substantial go-to-market advantages and flexibility. Arete Focus’ thought leadership in the endpoint security and data protection space, combined with its robust portfolio of partners, offers us greater access and local support for our valued channel partners and their customers.”
Webroot’s products including Webroot® SecureAnywhere™ Antivirus, Webroot SecureAnywhere Essentials and Webroot SecureAnywhere Complete, Webroot SecureAnywhere Business – Endpoint Protection and Webroot Web Security for Business are now available on the Arete Focus website for authorised retailer and reseller purchase in South East Asia.
For more information visit
Webroot is committed to taking the misery out of Internet security for consumers and businesses. Founded in 1997, privately held Webroot is headquartered in Colorado and has operations across North America, Europe and the Asia Pacific region. For more information, visit or call 1.800.013.992. Read the Webroot Threat Blog: Follow Webroot on Twitter:
©2012 Webroot Inc. All rights reserved. Webroot, SecureAnywhere, and Webroot SecureAnywhere are registered trademarks or trademarks of Webroot Inc. in the United States and other countries. All other trademarks are properties of their respective owners.
Source: Webroot
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Written by asiafreshnews

September 4, 2012 at 10:57 am

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