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Archive for August 9th, 2012

XBT Holding LTD Continues Expansion With Acquisitions in Singapore and Luxembourg

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MSTERDAM, Aug. 8, 2012 /PRNewswire-Asia/ — XBT Holding LTD, global telecom provider for business continuity, acquired web hosting companies in Singapore and Luxembourg. XBT Holding, which owns Webzilla, one of the world’s largest hosting providers, plans to continue improving its offerings in the hosting industry with similar acquisitions in the future.

The new companies brought under the XBT Holding umbrella include Luxembourg’s largest hosting provider, Server.lu, acquired in June 2012. In July, the company acquired 100% of Singaporean company 8 to Infinity (8.to).

In addition to substantially increasing the XBT Holding’s global offerings, the company’s extensive infrastructure, global network and partnership with vendors, tier-1 providers and traffic carriers will improve business processes for Server.lu and 8 to Infinity, bringing those companies to new levels of efficiency.

XBT Holding LTD analysts expect 100% growth annually for both Server.lu and 8 To Infinity. In 2011, Webzilla group traffic grew 150%, and the company’s global organic revenue growth topped 96%. In 2012, XBT Holding LTD plans to continue aggressive expansion with multiple acquisitions in Europe and Asia.

Rajesh Kumar Mishra, chief financial officer of XBT Holding LTD, said, “With the successful acquisition and integration of these two companies, we are exercising what we see as a clear opportunity for growth in India and Hong Kong. The Asian market has grown immensely in recent years, but the hosting business in Asian countries is not yet up to the standards of the U.S. and Europe, because it’s not yet organized. Our goal is to use the Webzilla group’s global expertise to provide a similar level of organization and service to customers throughout Asia.”

With its resources, including the newly acquired companies, XBT Holding LTD can offer new markets competitive global solutions, such as dedicated managed and unmanaged servers, VPS and shared hosting, traffic transit and content delivery.

About Webzilla and XBT Holding LTD

XBT Holding LTD, a privately owned holding company, founded Webzilla web hosting company in 2005. XBT Holding includes a wide range of telecom and hosting companies, including Webzilla, IP Transit, and Universal CDN. The company offers enterprise customers in all sectors a full portfolio of telecom services for business continuity, including colocation, managed dedicated servers, cloud computing, high-performance managed networking, storage, and security.

For more information, visit http://www.webzilla.com.

SOURCE Webzilla

Written by asiafreshnews

August 9, 2012 at 5:56 pm

Posted in Uncategorized

Telecom Operators and Banks Should Partner for Successful Mobile Financial Services Platforms

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DUBAI, UAE, Aug. 8, 2012 /PRNewswire-Asia/ —

Delta Partners, the leading TMT advisory and investment firm today released a new white paper entitled “Mobile Financial Services: A fading opportunity for mobile operators”.

Mobile financial services (MFS) include M-Payments, M-Banking and M-Insurance. The whitepaper explores the harsh reality of rolling out successful MFS platforms for mobile operators and identifies potential collaborative models for capturing this rapidly fading opportunity.

Although mobile operators across emerging markets believed that capturing the US$120-130 billion M-Payments was going to be as easy as growing mobile penetration, successful platforms are few and far between . However, not everything is lost. The rapidly growing base of banked smart-device users creates three opportunities: digital payments, Near Field Communication (NFC) payments and M-Banking, including access to bank services through apps and joint operator-bank commercial approaches. The white paper explores the potential stand-alone and collaborative models for MFS platform roll outs for operators and identifies those with clear potential. Although collaboration with OTT players is of questionable value for operators, partnering or collaborating with banks and financial payment networks is likely to yield value for all involved.

“Operators and banks are not destined to be competitors – both must learn how to partner and cooperate with each other to unlock the true potential of Mobile Financial Services,” says Joao Sousa, Partner at Delta Partners.

To read or download the complete article visit http://www.deltapartnersgroup.com/our_insights/whitepapers

For more about Delta Partners please visit http://www.deltapartnersgroup.com

Please contact:
Marketing
Karen Cordeiro
Email: kc@deltapartnersgroup.com
Phone (mobile): +971566815864

SOURCE Delta Partners

Written by asiafreshnews

August 9, 2012 at 5:35 pm

Posted in Uncategorized

Global Security Summit London Announces Inaugural Education Programme with High-Level Security Sector Speakers

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LONDON, Aug. 8, 2012 /PRNewswire-Asia/ —

With big names from the world of security, finance, Government and policing in attendance, Global Security Summit London (http://www.globalsecurity-summit.com) organisers UBM Live and Pro-Activ Publications have announced the inaugural show’s two-day, sector-driven education programme for 10-11 October 2012.

(Logo: http://photos.prnewswire.com/prnh/20120807/554049 )

This bespoke event for end users with security management and converged project responsibilities features a two-day educational programme that will focus on both logical and physical security solutions, addressing convergence, interoperability and infrastructure capabilities along the way.

Following on from the current security debate surrounding security for the 2012 London Olympics, Day One of the Global Security Summit London education programme centres on the post-Olympics legacy, the impending security implications and the future of public-private sector partnerships.

Day Two will be more IT-focused, examining the subject of convergence and encompassing the increasing integration of physical and cyber security – both now and in the future.

In many organisations physical security and information security are managed by two separate departments. However, in this day and age businesses are increasingly vulnerable to blended threats. Therefore, it’s vital to be able to prioritise risks and respond effectively to a wide variety of threats.

James Willison (of Unified Security, and vice-chairman ASIS International’s European Advisory Council Security Convergence Sub-Committee) and Sarb Sembhi (director of consulting services at Incoming Thought) have worked together on a variety of projects which identify these converged issues and developed integrated solutions. Both are delighted to be introducing the key aspects of their work at Global Security Summit London this coming October.

Each day of the new show will be divided into two individual themes with ‘Creating Safer Cities: The Role of Partnerships’ scheduled for the morning of Day One and ‘Security Challenges for Global Organisations’ in the afternoon.

Senior speakers will address topics such as Cross-Sector Safety and Security Communications (CSSC), the ever-expanding role of the private sector in security provision across the public realm and global counter-terrorism issues.

Maximising business resilience, securing London’s’ transport infrastructure and guidelines on how to embed security into your organisation from the top down will also be explored.

Confirmed speakers for Day One include Andy Trotter (chief constable, British Transport Police), Don Randall MBE (head of security at the Bank of England), Charles Farr (director general of the Office for Security and Counter Terrorism, Home Office) and Mike Bluestone MA CSyP FSyI , chairman of The Security Institute.

Commenting on Global Security Summit London, Mike Bluestone said: “I’m delighted that The Security Institute is supporting Global Security Summit London. This important event will attract a serious audience of security professionals who, along with members of The Security Institute, share a common desire to raise professional standards in the security sector.”

Bluestone continued: “I’m grateful to have the opportunity to speak at the first Global Security Summit on the topic of Best Practice in Security. None of us has a monopoly on good ideas, and I look forward to not only speaking but also hearing delegates’ own thoughts and comments on sustaining and enhancing the embedding of good security practice, at all levels, in both the private and public sectors.”

Day Two’s themes incorporate ‘The Role of Technology and Smarter Working in Corporate Security’ in the morning, and ‘Security Convergence, Integration and Interoperability’ in the afternoon.

High-level speakers will offer innovative and forward-thinking presentations on topical issues such as ‘E-Crime Prevention and Policing Cyberspace’, ‘Radicalisation and the Internet’ and ‘Future Security Threats’.

‘The Security Convergence Movement – A holistic approach to security’, ‘How to enhance your Security Integration Capability’ and ‘Global Security: A challenge for the Modern CSO’ will also be discussed.

Confirmed speakers include deputy chief constable Stuart Hyde (the ACPO lead on e-crime prevention and president of the Society for the Policing of Cyberspace), Hagai Segal (lecturer at New York University in London), Ian Pearson (futurologist at Futurizon GmbH) and Balaji Srimoolanathan, the principal consultant on Aerospace, Defence & Security at Frost & Sullivan.

Balaji Srimoolanathan explained: “As a speaker at Global Security Summit London, I regard this event to be a unique platform for end users and members of the wider security community to come together and share their thoughts, discuss Best Practice and address critical security challenges and strategic issues around integration, interoperability and infrastructure capabilities.”

For further information on Global Security Summit London, the full education programme and speaker line-up please visit http://www.globalsecurity-summit.com, follow us on Twitter (@GSS_London) or join the LinkedIn Group.

Companies interested in exhibiting should contact event manager Tracy Bebbington on tel: +44(0)207-921-8065 or e-mail: tracy.bebbington@ubm.com( mailto:tracy.bebbington@ubm.com ) or Paul Amura (business development director at Pro-Activ Publications) on tel: +44(0)20-8295-8307 or e-mail: paul.amura@proactivpubs.co.uk( mailto:paul.amura@proactivpubs.co.uk )

About Global Security Summit London

Global Security Summit London is the unique event for end users with security management and converged project responsibilities. Run by UBM Live, organisers of IFSEC International and Firex International; and Pro-Activ, publishers of RISK UK magazine, Global Security Summit London is part of the is part of the Working Buildings Series which includes the FM event (http://www.thefmevent.com), the UK’s longest running facilities event, Building Services – The CIBSE Conference & Exhibition (http://www.buildingservicesevent.com( http://%28www.buildingservicesevent.com )) and Energy Solutions (http://www.energysolutionsexpo.co.uk) the UK’s leading energy management event.

About UBM Live

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

About Pro-Activ Publications

Pro-Activ Publishing is the leading independent publisher of security magazines in the UK. Established industry titles such as PSI, Risk UK and Benchmark keep end users, installers, consultants and trade associations up to date with new product launches, case studies and in-depth articles. All three magazines produce weekly e-newsletters and have websites featuring exclusive content. Unique in the market, Benchmark magazine is dedicated to independent testing of CCTV, intruder alarms and other security systems. Risk UK magazine is the ideal partner for the Global Security Summit with its readership of 7000 buyers and specifiers of security, fire, IT and business continuity products and services.

For further information please contact:

Martinee Reid
Senior PR & Communications Executive
t: +44(0)20-7921-8067 | e: martinee.reid@ubm.com

SOURCE﹛Global Security Summit London

Written by asiafreshnews

August 9, 2012 at 4:20 pm

Posted in Uncategorized

RS Components and SMC Extend Partnership to Offer over 4,600 Pneumatic Products for the Automation Industry in Asia Pacific

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SMC to benefit from RS Components’ robust award winning eCommerce capabilities
SINGAPORE, Aug. 8, 2012 /PRNewswire-Asia/ —
RS Components( http://bit.ly/e5JV6l ), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has extended its partnership with SMC, a leading pneumatics expert, in the Asia Pacific region to include South East Asia. As a result, RS Components now offers 4,600 SMC pneumatic products across the region as SMC benefits from its wide distribution network and award winning eCommerce platform. RS Components is the only online distributor for SMC pneumatic products in the region.

(Logo: http://www.prnasia.com/sa/2011/05/04/20110504368830.jpg )
(Photo: http://www.prnasia.com/sa/2012/08/07/20120807132619113394.html )

A clear example of RS Components’ strong relationship with key strategic suppliers, the partnership will add to its extensive range of automation and control products available to customers within the region. The SMC product range includes rotary actuators, fittings and tubing, control valves, pressure regulators, air cylinders, rodless cylinders, flow control equipment, blow guns, silencers and static electricity elimination equipment for the best pneumatics. These products are designed for various industry segments in the automation industry.

For SMC, the robust eCommerce platform provided by RS Components extends its ability to reach customers locally at the point of need, which is vital for both market penetration and expanding market share. Through RS Components eCommerce websites, customers will be able to access SMC products with flexible and targeted pricing instantly, view 3D product models and enjoy 24-hour purchasing convenience. RS Components also continues its multi-channel strategy by supporting customers who prefer traditional purchase methods such as phone or fax.

The 4,600 SMC products are now available on RS Components eCommerce websites across the region. RS Components intends to gradually offer the entire SMC pneumatics range to customers over the next few years. The partnership will also ensure customers enjoy value added services such as training, technical support and quality assurance when they buy from RS Components.

At a recent signing ceremony between the two companies to include South East Asia in the partnership agreement, Nakano Go, RS Components’ Head of Product Management, Maintenance, Asia Pacific said, “Extending the partnership is significant to both RS Components and SMC. Ensuring leading edge technologies from global suppliers like SMC are in our offerings is a strategic move to boost our automation and control business. For SMC, they will benefit from the extension of their reach in the region through our eCommerce platform and strong distribution network.”

“Customers from key industries in the region such as car manufacturing, machine manufacturing, food and beverage manufacturing and mining stand to benefit from the wider range of products with the convenience of 24-hour online service from our websites,” he added.

The extension to the partnership between RS Components and SMC follows the signing of a new global trading agreement in November last year.

About RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 46,000 parcels on the same day the orders are received. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2012 had revenues of GBP1.27bn.

For more information, please visit the website at http://www.rs-components.com.

Further information is available via these links:
Twitter: @RSElectronics; @alliedelec; @designsparkRS
Tweet: RS Components
Hashtags: #ecommerce #electronics

RS Components on Linkedin
http://www.linkedin.com/company/rs-components

Electrocomponents plc
http://www.electrocomponents.com

RS Components
http://www.rs-components.com

Editorial Contact:

RS Components
Tan Soo Chun
Public Relations Manager – Asia Pacific
Email: soochun.tan@rs-components.com
Tel: +65-6391-5745

The Hoffman Agency
Rasheed Abu Bakar
Senior Account Executive
Email: rscomponentsteam@hoffman.com
Tel: +65-6361-0250

SOURCE﹛RS Components

Written by asiafreshnews

August 9, 2012 at 12:54 pm

Posted in Uncategorized

Electric Drives: European Repairs and Refabrication Market Fuelled by Advanced Services at Reasonable Prices, Says Frost & Sullivan

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Increasing awareness on the benefits of drives servicing and newer methods attract end users in process industries
LONDON, Aug. 8, 2012 /PRNewswire-Asia/ — The demand for high efficiency – along with the need to reduce energy consumption – is driving growth in the repairs and refabrication market for electric drives in Europe. However, growth will be slow in the short term owing to economic instability, decreased end user confidence and the ongoing debt crisis.

New analysis from Frost & Sullivan (http://www.motors.frost.com( http://www.frost.com/prod/servlet/svcg.pag/AEPT )), Repairs and Refabrication Market for Electric Drives, finds that repairs and refabrication of electric drives is likely to account for about 1/3 of the revenues generated by sales of electric drives to various end users across Europe. The market accounted for about 599.5 million euro in 2011, increasing by 5.7% in 2011 after experiencing fall in demand in 2010. Revenues are estimated to reach 940.3 million euro in 2018.

The shift from traditional servicing methods to predictive and preventive maintenance techniques allows service providers to take measures to avert malfunction or minimize its effect and downtime. These technologies are progressively being made available at a reasonable price, thus attracting end users.

“The implementation of more complex manufacturing processes, together with the increasing focus on improving plant profitability and reducing downtime, are expected to continue steering the European drives services market,” says Frost & Sullivan Research Analyst Ramasubramanian Natarajan. “The energy saving potential of electric drives increases with regular corrective and predictive maintenance and ensures reduced down time and increased profitability.”

Repairs and maintenance needs accounted for about 40% of the total servicing demands in 2011. Customised servicing packages and rising customer awareness of the potential benefits of regular servicing, combined with further technological advancements in repair and refabrication procedures and more competitive price levels, should all contribute to increase the demand for drives services in the future. However, it is likely that the demand for value-added services – such as technical consulting and total drives management – will gain importance over the long term.

On the other hand, the fragmented nature of the drives’ repairs and refabrication industry reins in the pace of growth. Neither manufacturers nor private service providers of drives hold a considerable customer base or have effective supply chain management. The looming shortage of skilled labour willing to work for field/site related applications could also reduce the ability to meet servicing demands.

In addition, the cost gap between servicing of an older drive system and purchasing a new advanced one is also reducing year on year. End users may therefore opt to replace the older drives with new advanced ones at little extra cost premiums rather than spending on the repair of old drive units.

An effective supply chain management and collaborative approach between large drives manufacturers and service providers operating locally with niche markets will also work out for mutual benefit. The shift towards advanced technologies of servicing and availability of these technologies at a reasonable price may help increase adoption levels and bolster future market growth.

“Increased awareness of the potential benefits of servicing – such as reduced down time and improved and regularized efficiency levels – has helped the adoption of advanced maintenance technologies across varied applications,” concludes Ramasubramanian. “For instance, the trend towards electric vehicles manufacturing is likely to attract large investments in drives servicing, particularly in the automotive sector.”

If you are interested in more information on this study, please send an email with your contact details to Anna Zanchi, Corporate Communications, at anna.zanchi@frost.com( mailto:anna.zanchi@frost.com ).

Repairs and Refabrication Market for Electric Drives is part of the Power Transmission Growth Partnership Service programme, which also includes research in the following markets: Electric Drives Market in European Packaging Industry, European Market for Integrated Motors and Drives, Electric Drives in European HVAC industry, European Gearbox and Gear Motors Market, among others. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

— The Integrated Value Proposition provides support to our clients throughout
all phases of their journey to visionary innovation including: research,
analysis, strategy, vision, innovation and implementation.
— The Partnership Infrastructure is entirely unique as it constructs the
foundation upon which visionary innovation becomes possible. This includes
our 360 degree research, comprehensive industry coverage, career best
practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion( http://www.frost.com/prod/servlet/register-form.pag?refpage=http%3A//www.frost.com/prod/servlet/frost-home.pag&SRC=Contact )

Join Us: Join our community( http://www.frost.com/prod/servlet/register-form.pag?refpage=http%3A//www.frost.com/prod/servlet/frost-home.pag&SRC=Join )

Subscribe: Newsletter on “the next big thing”( http://www.frost.com/prod/servlet/register-form.pag?refpage=http%3A//www.frost.com/prod/servlet/frost-home.pag&SRC=PRFooter )

Register: Gain access to visionary innovation( http://www.frost.com/prod/servlet/register-form.pag?refpage=http%3A//www.frost.com/prod/servlet/frost-home.pag&SRC=Register )

Contact:

Anna Zanchi
Corporate Communications 每 Europe
P: 0039 02 46514819
E: anna.zanchi@frost.com
http://www.frost.com

SOURCE﹛Frost & Sullivan

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August 9, 2012 at 12:03 pm

Posted in Uncategorized

Saturn Petrochemical Holdings Limited to Hold Titan Petrochemicals Group Bondholders’ Conference Call

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HONG KONG, Aug. 7, 2012 /PRNewswire-Asia/ — Saturn Petrochemical Holdings Limited (“SPHL”), an affiliate of Warburg Pincus LLC (“Warburg Pincus”) and a shareholder of Titan Petrochemicals Group Limited (“Listco”), will host a Listco bondholders’ conference call at 11:00 a.m. Beijing/Hong Kong Time on Wednesday, August 8, 2012.

SPHL filed a winding-up petition on July 5, 2012 against Listco with the Supreme Court of Bermuda, being the court of the jurisdiction in which Listco is incorporated, on the basis that Listco has been unable to pay its debts. A hearing is scheduled on August 16, 2012.

SPHL reaffirms that the appointment of liquidators will preserve the value of Listco and its subsidiaries for the benefit of their creditors and other stakeholders as a whole.

Participants Dial-In Numbers:
International Toll Dial-In Number: +65 67239381
Local Dial-In Number(s):
Australia, Sydney +61 290090733
China, Domestic 4006208038
China, Domestic 8008190121
Hong Kong 85224750994
United Kingdom, London +44 2030598139
United States, New York 17183541231
International Toll Free Dial-In Number(s):
Australia 1800457076
Hong Kong 800930346
United Kingdom 08082346646
United States 18665194004
Conference ID: 18540571

For media enquiries, please contact:
Pui Shan Lee
FTI Consulting
+86 21 5108 8002 ext.178
ps.lee@fticonsulting.com

SOURCE﹛Saturn Petrochemical Holdings Limited

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August 9, 2012 at 10:40 am

Posted in Uncategorized

LabVIEW 2012 Accelerates Success and Improves the Scalability of Measurement and Control Systems

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News Highlights

— Provides recommended application architectures designed to save time, ensure scalability and lower maintenance costs
— Includes stability improvements and environment enhancements derived directly from customer feedback designed to increase productivity
— Supports a large portfolio of new hardware products showcasing NI’s commitment to expanding platform capabilities and enabling cutting-edge systems

AUSTIN, Texas, Aug. 7, 2012 /PRNewswire-Asia/ — National Instruments (Nasdaq: NATI) today introduced NI LabVIEW 2012, the latest version of its industry-leading system design software for engineers and scientists. Users gain ready-to-run starting points for a breadth of LabVIEW applications and access to new training options that help improve the quality of their systems. These new features demonstrate NI’s ongoing commitment to provide a platform that accelerates the success of any measurement or control system and ensures that users can innovate with confidence.

Quote

“Building a system fast is important, but it’s equally important to build it right 每 that means using solid architectures and proven development practices,” said Dr. James Truchard, president, CEO and co-founder of National Instruments. “New features and resources in LabVIEW 2012 promote training and drive development practices to help our customers deliver high-performance and high-quality systems in less time, thereby minimizing development and maintenance costs.”

LabVIEW 2012 Features

— Templates and sample projects
— Self-paced online training
— Improved stability
— New tools for high-performance analysis and advanced image processing
— Productivity enhancements powered by the user community
— Mobile apps for display and control on an iPad

Click to Tweet: Templates & sample projects in @LabVIEW 2012 are the building blocks for successful measurement & control systems

Learn more by viewing these additional resources:

— LabVIEW 2012 Product Page: http://ni.com/labview/whatsnew
— Case Study: http://sine.ni.com/cs/app/doc/p/id/cs-14731
— White Paper: http://zone.ni.com/devzone/cda/pub/p/id/1611
— Video: http://zone.ni.com/wv/app/doc/p/id/wv-157

About National Instruments

Since 1976, National Instruments (www.ni.com) has equipped engineers and scientists with tools that accelerate productivity, innovation and discovery. NI’s graphical system design approach to engineering provides an integrated software and hardware platform that speeds the development of any system needing measurement and control. The company’s long-term vision and focus on improving society through its technology supports the success of its customers, employees, suppliers and shareholders.

Pricing and Contact Information
LabVIEW 2012
Priced* from $1,249; EUR1,299; RMB169,000
Web: http://www.ni.com/labview/whatsnew
*All prices are subject to change without notice.

11500 N Mopac Expwy, Austin, Texas 78759-3504
Tel: (800) 258-7022, Fax: (512) 683-9300
Email: info@ni.com

LabVIEW, National Instruments, NI and ni.com are trademarks of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies.

Editor Contact:
Sarah Beck
(512) 683-5126

SOURCE﹛National Instruments

Written by asiafreshnews

August 9, 2012 at 10:30 am

Posted in Uncategorized

Launch of B2B New Media Online Platform a Game Changer in Marketing

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SYDNEY, Aug. 8, 2012 /PRNewswire-Asia/ — Bippity Boppity Boo Pty Ltd has launched Go Underground, an innovative B2B online platform offering business users the ultimate in brand promotion and marketing — a one-stop-shop in new media technologies.
Go Underground helps businesses employing multiple new media tools built into the platform to leverage marketing, boost brand awareness and establish trust.

This unique marketing, publishing and ecommerce platform caters to creative minded SMEs and entrepreneurs across Australia, New Zealand and the Asia Pacific. Business users are being invited to join with free entry into the portal during BETA.

Go Underground’s key features include:

— Marketplace: offers a business portfolio with a choice of
features (blog spots, shop cart, albums or image gallery,
TV or video, profile and social apps).
— Workplace: a space to offer jobs or hire professionals,
swap products or services, or tender.
— My network: host group discussions and personal business
networks
— Inspiration room: a hub for members to connect, inspire
and share.
— Articles: post articles start conversations and share
experiences.
— Think Tank: a forum for brainstorming and exploring
business opportunities.
— Mail management: offers tools for managing mail lists
and campaigns.
— Events: competitions and more.

Go Underground is designed with a focus on aesthetics, web standards and usability. With access to flexible packages and an ever-evolving menu of functionalities, site users are given total control over their content and marketing tools with no technical skills required.

The site also provides a secure platform where personal and professional details are kept separate and business privacy is strictly maintained.

According to founder and director Petrina Fuda, she said, “New media has changed the way businesses do their marketing. Welcome to the post-web era!”

She said no matter the speed of evolving technologies, rather than being overwhelmed, businesses needed to remember the following base principals to succeed:

— Be creative and innovative
— Change actions, not goals
— Technology changes, principles don’t
— Keep focused, stay calm, have fun and provide value
— Stay healthy in mind and body
— Find a balance between ‘resource and outsource’
— Collaborate with like-minds to move forward
— Use new media as tools to leverage brand awareness

“Our purpose is to guide, inspire and help unique businesses reach out to the global market and act as drivers for economic and sustainable growth. We do that by providing a supportive, creative environment run by professionals who understand the market,” she said.

Go Underground is keen to encourage innovation and creativity among start-ups and small businesses by showcasing the “holistic success” of users:

“Elisabeth from ‘My Sweet Boutique’ on-wheels catering has a vision to build a business that empowers her customers to feel the sweetest things in life through inspiration and experiences. Freshly made Nutella and strawberry crepes, banana caramel wafflettes and freshly ground organic espresso coffees are some of the tempting items on the My Sweet Boutique menu. My Sweet Boutique is also focusing on sharing its love with ‘random acts of sweetness’ projects where Liz shares a passion in helping communities and the unfortunate in need for some sweetness and hope.”

For more information, please visit
https://www.gounderground.com.au/profile/MSB.aspx

“The unique, holistic nature of Shrine Skin Care creates awareness through symbolism and ritual of our ability to transform ourselves for the better. The living colour energies in our products are chosen to match each of the body’s main energy zones. Shrine products help your skin become more youthful and radiant, are 100% natural and re-balance your energy. Bottled in glass, each Shrine product is lovingly hand made in the beautiful Blue Mountains ofAustralia.”

For more information, please visit https://www.gounderground.com.au/profile/shrine.aspx

Go Underground further drives business growth by encouraging cross promotion, collaboration and co-creation between community users. Its message: Love what you do and inspire others to do the same.

For free business entry into Go Underground, please visit http://www.gounderground.com.au.

For more details, please contact:

Petrina Fuda
Email: Petrina.bippity@gmail.com
Mobile: +61-415-903-610

SOURCE﹛Bippity Boppity Boo Pty

Written by asiafreshnews

August 9, 2012 at 10:20 am

Posted in Uncategorized