Asia Fresh News

Asia Fresh Stories

Archive for June 8th, 2012

Neurotech s.a. Announces European CE Mark Approval for the ADNS-300 System to Treat Refractory Epilepsy

leave a comment »

LOUVAIN LA NEUVE, Belgium, June 7, 2012 /PRNewswire-Asia/ —

Treatment of Refractory Epilepsy by Vagus Nerve Stimulation to be available in Europe

Neurotech s.a. (, a Belgium based developer and manufacturer of neurostimulation devices, announces that it has obtained the European CE Mark for its ADNS-300 system dedicated to the treatment of refractory epilepsy. The surgically implanted ADNS-300 system delivers mild electrical pulses to the vagus nerve in the neck. Operating as a pacemaker, it produces stimulation towards the brain.

“Advens therapy” uses the ADNS-300 stimulator as a therapeutic option for those patients who are refractory to anti-epileptic drugs and are not eligible for epilepsy (brain) surgery. The ADNS-300 is the world’s first rechargeable neurostimulator for vagus nerve stimulation. The device includes an innovative electrode and a promising “sensing” feature that may prove to be a significant technological breakthrough in the control of response to the therapy. Patients use a remote controller and charger to turn the system on/off and to recharge the neurostimulator. “Rechargeable systems may prove to be more cost-effective, especially if surgical operations to replace batteries are avoided over time. This helps patients to maintain a more independent life, with a lower risk of potential complications associated with battery replacement surgery.” ‘The role of Rechargeable Systems in Neuromodulation Paul Eldridge et al.’

“We are pleased to have reached this key milestone in the development of our range of our proprietary products and we are looking forward to make this therapy available to all the eligible patients of key European centers of excellence,” said Mr. Michel Troosters, CEO of Neurotech s.a. “We are convinced that this unique, state-of-the-art medical device will prove to be an important tool in the care for patients suffering from refractory epilepsy. The sensing feature, once clinically validated, could represent a paradigm shift in the VNS field,” added Mr. Troosters. Early clinical testing of the device and its different features have shown promising results (El Tahry R, Raedt R, Mollet L et al, A novel implantable vagus nerve stimulation system (ADNS-300) for combined stimulation and recording of the vagus nerve. Epilepsy Res 2010;92:231-9)

The prevalence of active epilepsy is roughly in the range of 5-10 per 1.000 people according to the World Health Organization. Approximately 1/3 of epileptic patients are considered “refractory” and thus potential candidate for the Advens therapy.

“The commercial outlook of Neurotech is very attractive in Europe with diversified applications in the product pipeline. We are now ready to open the capital of the company to new investors who will position Neurotech as the world-class neuromodulation company,” according to Mr. Philippe Durieux, CEO of Sopartec and board member of Neurotech. The market launch of this new product is scheduled with a gradual roll-out to most European countries.

About Neurotech s.a. and the Advens therapy to stimulate the vagus nerve:

Neurotech s.a. is a spin-off of the Universite Catholique de Louvain ( ) and has been funded by SOPARTEC (, VIVES ( and SRIW (

Neurotech ADNS-300, its first commercial product, presents two key differentiators: the ADNS-300 uses a rechargeable battery and the device does not only stimulate the nerve but also records neural activity from the left vagus nerve using an innovative cuff electrode. This unique sensing feature enables the physician to capture the “compound action potential” (CAP) generated by the stimulation, which should allow an improved and personalized treatment.

Neurotech develops and manufactures its products in collaboration with a carefully selected consortium of best-of-class European medical device manufacturers.

ADNS and Advens are filed trademarks.

SOURCE﹛Neurotech S.A.

Written by asiafreshnews

June 8, 2012 at 4:55 pm

Posted in Uncategorized

Global Film Competition Helps to Raise a Glass to Dads this Father’s Day

leave a comment »

‘Raise a Glass to your Dad’

AMSTERDAM, June 7, 2012 /PRNewswire-Asia/ — Some of the world’s most famous whiskey makers Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.

To view the Multimedia News Release, please click:

The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.

MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.

Traditionally, consumers spend more on Mother’s Day than Father’s Day and the campaign aims to redress the balance.

The winner, New Yorker Jody Lauren Miller, was flown to Palm Springs to celebrate her win in style at the Coachella Music Festival. Her film, entitled ‘Victor’ – which featured her father and his fondness for Johnnie Walker – was described by the judging panel as “quite simply superb”.

Jody was presented with a $5,000 cash prize and a separate gift of a personally engraved bottle of Johnnie Walker(R) Blue Label[TM].

In a close second place was the Swedish team of Daniel, Fredrik & Henrik Lundh. Their entry – ‘The Man with the Nose’ – told the tongue-in-cheek story of their dad’s character and his amazing sense of smell that leads him to Talisker whisky.

In third place was Will Shipley of the US with ‘Like Father Like Daughter’ which celebrated Bushmills Irish Whiskey.

In fourth was ‘You Know Him’ by Canadian film maker Lloyd Choi, linked to J&B Whiskey, and in fifth place was ‘Sleepless Nights’ by John Waters from the UK, which also linked to Bushmills Irish Whiskey.

Andrew Fell, Global Customer Marketing Director, Diageo Global Whiskies Category said: “We believe film is an incredibly powerful medium to capture the feelings that people have for their fathers, a feeling that is often hard for them to express. The winning entries were all touching, amusing, provocative and innovative and perfectly illustrated the love and respect due to fathers.”

The JOHNNIE WALKER, BUSHMILLS, J&B and TALISKER words are Trade Marks.

For further information contact:

Leanne Scott, Smarts
Tel: +44(0)28-9039-5500
Mob: +44(0)7795-485-511


Written by asiafreshnews

June 8, 2012 at 4:31 pm

Posted in Uncategorized

MediaTek First to Bring 802.11ac 1T1R “Dual Band Concurrent” Home Networks for High Quality Data, Voice and Video Applications

leave a comment »

Innovative solutions including a series of 1T1R 802.11ac USB and PCIe single chips

HSINCHU, June 6, 2012 /PRNewswire-Asia/ — MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, announced today the world’s first 1T1R 802.11ac dual-band concurrent Wi-Fi router and dongle solutions. MT7620 + MT7610E and MT7610U provide the mass market with 1T1R 802.11ac router and dongle to enable high quality data transmission, voice and video applications in connected homes. MediaTek will demonstrate its latest wireless technologies, connectivity devices and applications to its customers during Computex Taipei 2012.

MT7620 family integrates a 2T2R 802.11n Wi-Fi radio, a 600MHz MIPS® 24KEc™ CPU, 5p FE switch, 2xrGMII, USB, PCIe, SD-HC. The PCI Express interface will connect to 2nd Wi-Fi chipset for 11n 2×2 DBC router or to an 11ac chipset for 1×1 DBC 11ac routers. The high performance USB 2.0 allows MT7620 to add 3G/LTE support on a router or can add a UVC cam to enable the best cost/performance IP-Cam. And to support the wireless storage application, MT7620 supports NAND flash interface, SD-HC, USB 2.0 and storage accelerator for NAS, Wi-Fi HDD and Wi-Fi card reader. Audio interface I2S and PCM will enable wireless speaker and VoIP applications. MT7620 also steps up to the leading Hardware Network Address Translation (HNAT) milestone by supporting 2Gbps wired speed with IPv6 forwarding. The cost effective rGMII iNIC interface (2.4G or dual-band concurrent) can be utilized for cable, PON, xDSL and broadband wireless router.

Another key highlight for MT7620 family chipset is that it utilizes MediaTek mobile Wi-Fi architecture so it is the lowest power consumption on the market as well as providing the lowest rBOM as a 2T2R router.

With the addition of the 802.11ac 1T1R MT7610x series, MediaTek enriches its complete portfolio of Wi-Fi chip sets for the very high throughput networking and multimedia applications in the connected home. The MT7610E (PCIe) and MT7610U (USB) support the offloading and zero-calibration. Both product families aim to deliver the high-performance of 802.11ac at optimized price points for retail router, broadband device and dongle.

“The new MT7610E is the first 1×1 802.11ac single chip PCIe solution in the industry, catapulting Wi-Fi performance from 802.11n to 802.11ac with minimum rBOM impact,” said SR Tsai, General Manager of MediaTek’s Wireless Connectivity & Networking Business Unit. “The MT7610E is designed for high performance and low power to address retail and broadband segments. With these solutions, all end customers will be able to enjoy the enhanced throughput delivered by 802.11ac technology.”

“MediaTek extends its leadership as a provider of 802.11x USB solutions with the introduction of the MT7610U, the world’s first and smallest 802.11ac single chip solutions,” says Tsai. “The 7610U enables our customers to build USB clients with a similar rBOM of 802.11n client at a nearly the same size.”

MT7620N will support eCos and Linux for entry level 11n 2.4GHz router and go mass production in Q3 2012. MT7620A+ MT7610E will provide the Linux SDK for feature rich applications. MT7610U will support Microsoft Windows Vista, XP, 7, Mac OS X and go mass production in Q4 2012.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code “2454”, MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, Sweden, England and Dubai. For more information, please visit MediaTek’s website at

SOURCE MediaTek Inc.

Written by asiafreshnews

June 8, 2012 at 3:55 pm

Posted in Uncategorized

Students choose “Nothing Really Matters” as the EF Summer Song 2012

leave a comment »

ZURICH, June 7, 2012 /PRNewswire-Asia/ — When EF, the world’s largest private education company, asked their students on Facebook to name their favorite pop artist, global superstar of the Black Eyed Peas was chosen again and again. And it’s no surprise;’s songs have been topping the charts for over a decade.

To view the Multimedia News Release, please click:

Now EF and are inviting students to create their own dance video to the hit single ‘Nothing Really Matters’ by David Guetta featuring for EF’s Summer Dance competition( ). The song will be featured as the summer anthem at Summeranza 2012, the annual mega-party hosted exclusively for students attending EF*s International Language Centers.

The winners of the Summer Dance competition will receive an all-inclusive trip to London, United Kingdom and get exclusive VIP access to EF’s Summeranza party on July 12th in London’s Kempton Park. And that’s just the beginning — winners will also have an exclusive meeting with the event*s headline performer, of the Black Eyed Peas, and get the opportunity to perform on stage in front of thousands of fans.

“Young people love’s songs and we are very excited to be collaborating with him,” says Mauro Cuervo, president of EF Language Travel. “When studying abroad with EF, the language learning continues outside of class. Students will experience a new culture, meet new friends from all over the world, and sing along to popular songs like the current hit single ‘Nothing Really Matters’ at our student parties.” of the multi-platinum Black Eyed Peas has been making hits for over a decade. The global superstar first burst onto the worldwide music scene as the front man of the Black Eyed Peas, but in recent years has established himself as one of the top producers and solo acts in the industry. He has already won several Grammy awards and with the release of the new hit single ‘Nothing Really Matters’ it’s clear that he’s just getting started.

To participate in the dance competition visit:

To learn more about Summeranza 2012 visit:

About EF Education First EF, the world leader in international education, was established in 1965 with the mission to break down the barriers in language, culture and geography. With 400 schools and over 15 million students, EF specializes in language schools, academic degrees, educational travel abroad and cultural exchange. EF International Language Centers is the study abroad division of EF. In addition to helping 1,200 corporations with English training, EF was the Official Language Training Supplier to the Beijing Olympics and is helping Brazil prepare for the 2014 World

SOURCE﹛EF Education First Ltd.

Written by asiafreshnews

June 8, 2012 at 2:35 pm

Posted in Uncategorized

Maxion Wheels Receives Ford Motor Company Recognition of Achievement Award

leave a comment »

NORTHVILLE, Mich., June 7, 2012 /PRNewswire-Asia/ — Maxion Wheels (“Maxion” or the “Company”) announced its receipt of Ford Motor Company’s 2011 Recognition of Achievement Award. Ford held its annual World Excellence Awards on June 1 to honor sixty-two top performing global suppliers with different awards depending on the supplier’s specific contribution to Ford’s growth.

Ford named ten suppliers as recipients of the Recognition of Achievement Award, which recognizes a supplier’s efforts in customer satisfaction through notable contributions in New Consumer-Focused Technology, Consumer-Driven 6-Sigma, Durability and Reliability, Corporate Responsibility, Community Service and ABF Principles. The Company’s San Luis Potosi, Mexico facility won the award in the area of Durability & Reliability. Ford executives Tony Brown and Alan Mulally thanked all of the recognized suppliers for their contribution.

“We are honored to receive this important award from our valued customer Ford,” said Fred Bentley, CEO, Maxion Wheels. “Our facilities in Mexico and elsewhere around the globe are dedicated to supplying Ford and all of our global customers with durable, reliable, world-class products and I am happy to see their efforts acknowledged.”

About Maxion Wheels

Maxion Wheels is a leading worldwide producer of aluminum and steel wheels for passenger cars and light trucks and of steel wheels for commercial trucks and trailers. The Company has global operations with 25 facilities, including business, sales offices and manufacturing facilities, located in 15 countries around the world. The Company sells products to every major North American, Asian and European manufacturer of passenger cars and light trucks and to commercial highway vehicle customers throughout the world.

SOURCE﹛Maxion Wheels

Written by asiafreshnews

June 8, 2012 at 11:52 am

Posted in Uncategorized

DHL Honored at the 26th Asia Freight & Supply Chain Awards

leave a comment »

DHL reaffirms commitment and ongoing focus to customers in the Asia Pacific region
SINGAPORE, June 6, 2012 /PRNewswire-Asia/ — DHL, the world’s leading logistics company, is pleased to announce its win of three prestigious awards at the 26th Asian Freight & Supply Chain Awards (AFSCA). DHL was presented with awards for ‘Best Express Operator’, ‘Best Logistics Service Provider – Air Freight’ and ‘Best 3PL’ at a ceremony held last night in Shanghai at the Four Seasons Hotel. This is the 25th year that DHL has achieved an award in the Best Express Operator category.

(Logo: )

The awards signify DHL’s sustained leadership in integrated logistics, through its proficiently managed express, air and ocean freight forwarding and supply chain operations.

Jerry Hsu, Chief Executive Officer of DHL Express Asia Pacific said, “We are honored to receive such an esteemed industry accolade of being the ‘Best Express Operator’ for 25 years. We take this opportunity to thank our customers for their unwavering support and at the same time, acknowledge the efforts of the DHL team across the region. This award is also a motivation for us to continuously improve our services and serve our customers more efficiently.”

Kelvin Leung, Chief Executive Officer of DHL Global Forwarding Asia Pacific, said, “Being a recipient of the ‘Best Logistics Service Provider – Air Freight’ award is testimony of the quality of our services and high caliber of the people within DHL. Today, we are the world’s largest provider of air and ocean freight services to individuals and businesses of all sizes. We are optimistic in maintaining this success, especially in the intra-Asian market, which offers a number of opportunities for us.”

Paul Graham, Chief Executive Officer of DHL Supply Chain Asia Pacific, said, “Winning the ‘Best 3PL’ award is certainly a feather in our cap. We have worked hard at staying innovative and ensuring we deliver our customers’ requirements efficiently, and would like to thank all our employees for their contribution. We also have a number of upcoming investments to launch across the region this year that will further help us improve our services and find new ways of creating sustainable competitive advantage for our customers.”

The AFSCAs are organized by Cargonews Asia to honor outstanding shippers, logistics providers and cargo transport companies. It recognizes companies who exemplify excellence in leadership as well as consistency in service quality, innovation, customer relationship management and reliability. More than 12,000 Cargonews Asia readers were polled to select the best service providers in over 40 industry specific categories. AFSCA is considered to be one of the industry’s foremost accolades as it is the only Asian freight awards to rely solely on customer satisfaction to determine its winners.

– End –

DHL – The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of 53 billion Euros in 2011.

For the latest news and happenings about DHL in Asia Pacific, visit


Written by asiafreshnews

June 8, 2012 at 11:30 am

Posted in Uncategorized

Experian Research Reveals Disconnect Between Singapore Marketers and Consumers

leave a comment »

Research data reports that marketers are confident in their marketing strategies but consumers disagree

SINGAPORE, June 7, 2012 /PRNewswire-Asia/ — According to research conducted by Experian, the global information services company, 82 per cent of marketers in Singapore show confidence in the consistency of their brand messages. This confidence is highest amongst technology companies (87 per cent) and lowest amongst marketers in the retail industry (72 per cent).

Despite the confidence of marketers, only 61 per cent of Singapore consumers think that companies integrate their communications well. This points to a discrepancy between marketer perception and consumer behaviour in Singapore.

As the growth of technology accelerates and new channels become instantaneously available, marketers are however finding it difficult to cut through the clutter. Over half of marketers in Singapore (53 per cent) acknowledged that it has become more difficult to get messages across to the right people. To overcome this challenge without overwhelming the consumers with an excess of communication, 81 per cent of marketers are becoming more selective in choosing channels that most effectively engage with their customers.

Channel preferences – Online vs. Print

Marketers believe that the company website is the most important source of information for customers to find out about a brand or product (78 per cent). The second and third most important sources of information identified by marketers are social media channels and search engines (both at 57 per cent).

Similarly, consumers also agree that a company website is the most valuable source of information (91 per cent), followed by search engine results and advertising (75 per cent) and social media channels like Facebook, YouTube and Twitter (73 per cent). However, there is a significant difference in the perception of print media’s importance. While marketers do not see it as an important tool (28 per cent), consumers rated it as the second most valuable information source (86 per cent).

Channels delivering the best return on investment

Singapore marketers ranked social media (95 per cent), online advertising (89 per cent) and brand experiences such as stunts and promotions, as “highly effective” or “effective” at delivering the best return on investment (ROI).

However, despite marketers’ attention to digital channels, 63 per cent reported that they had previously invested in a new digital approach that did not deliver the anticipated ROI. This was highest among online/digital companies (74 per cent) and financial companies (68 per cent). The key reasons for the failure of a new channel identified were the lack of understanding of both the target audience (26 per cent) and the channel itself (23 per cent).

“For companies to successfully select the right channels for the right audiences, a consultative culture must be fostered,” said Graeme Beardsell, Experian Asia Pacific’s Chief Customer Development and Marketing Officer. “Consumers are looking to be engaged in dialogues that seek their opinion or response through their preferred channel. To help close these gaps, marketers need to think about how they can stimulate, engage and sustain their customer’s interest and eventually deliver a significant boost to loyalty and revenue.”

Future areas of investment

Over the next 12 months, social media advertising and channel development is the most important area for investment with 80 per cent of marketers indicating plans to increase spend in this area. Other digital channels that are likely to receive a budget boost include online advertising (68 per cent), online video advertising (51 per cent) and email marketing (50 per cent). Despite the increased focus on digital media, more than half (53 per cent) of marketers plan to increase investment in traditional channels like print advertising. Similarly, in TV and radio, as much as 38 per cent of marketers plan to increase spend.

“In the recent years, Singaporean companies have been affected by the global financial crisis. Fortunately, the overall market has recovered strongly and marketers are slowly gaining access to budgets again. For many marketers, the main challenge is trying to identify the most effective use of budgets and determine which channel or combination of channels and campaign messages will deliver the greatest results. By understanding customer preferences, marketers in Singapore can better align their strategies and investment in marketing channels to ensure that they get heard by the right people,” concluded Beardsell.

Notes to editors

The research is part of an in-depth whitepaper on “The future of multichannel marketing”, by Experian Marketing Services. To receive a copy of the whitepaper, please contact

Experian Marketing Services commissioned independent research with 302 Singapore marketing professionals across the retail, financial services, government, technology, digital and travel industries; and 1,048 consumers across all demographics to develop an industry whitepaper on the current state of play in consumer marketing.

The independent research reveals how well marketers’ and consumers’ interests are aligned. It demonstrates where marketers in Singapore are investing their dollars and which channels they value most highly in their communication. From a consumer perspective, it explores how effectively the general population in Singapore responds to and engages with marketing efforts.

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.


Margaret Lam

Experian Public Relations


Gina Daryanani



SOURCE Experian

Written by asiafreshnews

June 8, 2012 at 11:01 am

Posted in Uncategorized