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Archive for May 16th, 2012

CoMO calls for parents to be aware that meningitis vaccines do not fully protect against all types of the disease

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PERTH, Australia, May 14, 2012 /PRNewswire-Asia/ — New research presented at the European Society of Paediatric Infectious Diseases (ESPID) Annual Meeting in Thessaloniki, Greece shows that most parents (61%) surveyed as part of an international study of six countries are unaware that current vaccinations do not protect their children from all forms of meningitis.(1) The data from the survey of parents with infants under the age of two also show that only 16% of parents surveyed know that children under 12 months are at greatest risk of contracting the killer disease.(1)

Meningitis is a potentially deadly inflammation of the brain and spinal cord, which can be the result of a virus, bacteria, or other microorganisms, and can be associated with a potentially life-threatening blood infection (sepsis).(2,3) Each year hundreds of thousands of people around the world die from meningitis, or suffer life-long disabilities. Bacterial meningitis, which is the most severe and common form, causes around 170,000 deaths globally every year.(3,4) While the disease can affect people of all ages, infants, children and adolescents are at an increased risk of infection.(5)

Further results from the study showed that:(1)

— Fewer than 4 in 10 parents (900/2460) knew their child
had already received a meningococcal vaccine.
— Parents in Australia, Canada, Spain and the UK were more
likely to know if their child had been vaccinated against
meningococcal disease, compared to parents in France, Germany
and Sweden.
— Almost 50% of Swedish parents said they were unsure of their
child’s meningococcal vaccine status.
— Compared with parents in other countries, parents in France
and the UK were more likely to realise there were other types
of meningitis not covered by current vaccines.
— After exposure to meningococcal B disease (MenB) information
more parents (68% vs. 54% prior to seeing this information)
predicted they would be highly likely to accept vaccination
for their child (0-6 months of age) against MenB, if approved
and recommended by their child’s healthcare provider.
— Parents in Australia, Spain, and the UK were the most likely
to allow their child to receive MenB vaccination; French parents
were relatively less likely.

Although great strides have been made over the last decade with the introduction of vaccines for some types of meningitis, there is currently no broadly-effective vaccine to protect against MenB.(6) Candidate vaccines for this type of meningitis are currently in development.

One of the Confederation of Meningitis Organisation’s (CoMO’s) founding members based in the UK, The Meningitis Trust, was involved in the study. Sue Davie, Chief Executive and co-author of the international survey, commented on the lack of awareness about vaccine protection against meningitis.

“This misunderstanding about meningitis vaccine protection suggests that the majority of parents do not consider meningitis when their child is ill, thinking they are protected. Sadly, this can cost lives or lead to a child facing a future changed forever with devastating after-effects,” Sue Davie said.

“We have to address this complacency as a matter of urgency and ensure meningitis remains at the forefront of parents’ minds while there are not vaccines available for all types of this disease.”

Commenting on the global significance of the data, Bruce Langoulant, President and Member of the Governing Council of CoMO and father of a meningitis survivor with significant disabilities said: “We are proud that one of our founding members, The Meningitis Trust, has been involved in such significant global research. It’s clear from the new data presented that there is potentially a worldwide lack of awareness that meningitis vaccines do not fully protect against all types of the disease – something that the global community needs to work on. In the absence of vaccines for all types of meningitis, it is critically important that parents know the signs and symptoms of meningitis and understand the urgency to treat the disease.”

To drive better awareness of the signs and symptoms of meningitis, CoMO recently launched a video entitled ‘If I’d known then what I know now’ that features a range of people affected by meningitis and shares their knowledge in an effort to educate others and reduce the incidence of those impacted by the disease.The video can be accessed at:

Notes to Editors

About the Survey

— 2,460 parents (with a child under two) and 725 healthcare
professionals from across Europe, Canada and Australia
were surveyed.
— The countries surveyed were Australia, France, Germany,
Spain, Sweden, and the United Kingdom.
— The survey was conducted between 5 September and 1
November 2011.
— The survey was conducted by IPSOS Healthcare on behalf of
Novartis Vaccines and Diagnostics, who sponsored the research.

About Meningitis
Meningitis is an inflammation of the brain and spinal cord, and can be the result of infection by bacteria, viruses and fungi.(2) Bacterial meningitis is the most serious type of meningitis, and it is often associated with a potentially life-threatening blood infection (sepsis).(2,3) The most common bacteria causing meningitis and septicaemia are Haemophilus influenzae type b (Hib), Streptococcus pneumoniae (pneumococcal) and Neisseria meningitidis (meningococcal).(3)

Meningitis can develop rapidly and its symptoms often resemble the flu (e.g., fever, drowsiness and headache), which makes it difficult for doctors to diagnose and patients/family members to recognise.(5) Even with early and appropriate treatment, the rates of death and serious long-term effects of the disease can be high.(2) Survivors often suffer serious long-term consequences, such as deafness, brain damage, and limb loss.(2,4) While the disease can affect people of all ages, infants, children and adolescents are at an increased risk of infection.(5) Immunisation against bacterial meningitis with those vaccines that are available is essential;(2) no one should suffer from this disease.

About the Confederation of Meningitis Organisations (CoMO)
CoMO was founded in September 2004, at the close of a World Conference of Meningitis Organisations. Encouraged by the information shared at the meeting, 20 delegates formed CoMO in order to help support the fight against meningitis by emphasising the global burden of the disease and supporting the establishment of new meningitis and children’s health organisations.

CoMO now has 34 members in 22 countries around the globe. The global organisation is focussed on stopping meningitis worldwide and supporting its member organisations in raising awareness about meningitis, growing its membership base to provide support to as many countries across the world as possible, and supporting those dealing with the potentially devastating consequences of this disease.

To learn more about CoMO and its member organisations, visit

(1) Rodrigo C, Bakhache P, Rose M, et al. Parental awareness and knowledge about invasive meningococcal disease: results of a multinational survey. Poster presented at the 30th Annual Meeting of the European Society for Paediatric Infectious Diseases, 8-12 May 2012.
(2) WHO. Meningococcal meningitis. Fact sheet No141. December 2011. Available at: Accessed March 2012
(3) CDC. Meningitis questions & answers. Available at: Accessed March 2012.
(4) Centers for Disease Control and Prevention. Epidemiology and Prevention of Vaccine-Preventable Diseases (The Pink Book: Course Textbook). 10th Edition, 2nd printing. February 2008 update. Available at: Accessed March 2012.
(5) CDC. Factsheet: Meningococcal Disease and Meningococcal Vaccine. November 16, 2011. Available at: Accessed March 2012.
(6) Meningitis Trust factsheet. Meningitis vaccines: The facts. Available at: Accessed April 2012.

SOURCE﹛Confederation of Meningitis Organisations

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May 16, 2012 at 5:38 pm

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Crown Holdings, Inc. To Build New Beverage Can Plant In Sihanoukville, Cambodia

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PHILADELPHIA, May 15, 2012 /PRNewswire-Asia/ — Crown Holdings, Inc. (NYSE: CCK) (, a leading supplier of metal packaging products worldwide, announced today that it will build a new beverage can plant in Sihanoukville, Cambodia to meet growing demand. Sihanoukville is on the Gulf of Thailand approximately 200 km from the Cambodian capital, Phnom Penh. It is the country’s primary commercial port and is also enjoying growing tourism.

The new plant will be sized to accommodate multiple can lines and have an initial annual production capacity of 725 million two-piece 33cl aluminum cans. The facility is expected to be operational in the third quarter of 2013 and will be Crown’s second beverage can plant in Cambodia including its two line operation in Phnom Penh.

“Cambodia is growing at a steady pace and this in turn is driving increased demand for our customers’ products, and we are experiencing a preference on their part for two-piece aluminum beverage cans,” commented Jozef Salaerts, President of CROWN Asia-Pacific. “This newest investment is supported by a long term contract with a major brewer and is consistent with the Company’s growth plans. Crown has been manufacturing beverage cans in Southeast Asia for more than 40 years and this expansion project underscores our commitment to support the growing needs of our global and regional customers and to help them continue to build their brands in the region.”

Crown currently operates seven beverage can plants in Southeast Asia. The company has one plant each in Cambodia, Malaysia, Singapore and Thailand as well three plants in Vietnam (one in Hanoi and two in Ho Chi Minh City). Earlier this year the Company announced plans to build a new beverage can plant in Danang, Vietnam which is expected to begin commercial production in second quarter of 2013.

Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all other information in this press release consists of forward-looking statements. These forward-looking statements involve a number of risks, uncertainties and other factors, including whether demand will continue to grow for two-piece aluminum beverage cans in Cambodia, whether the Company can successfully implement its plans to build and commence production at the new Sihanoukville plant, whether the Company can meet related time and production targets at the new Sihanoukville and Danang facilities (including obtaining any required consents and approvals which could delay or prevent expansion) and the level of future beverage can volumes associated with customer contracts supplied from the Sihanoukville facility that may cause actual results to be materially different from those expressed or implied in the forward-looking statements. Important factors that could cause the statements made in this press release or the actual results of operations or financial condition of the Company to differ are discussed under the caption “Forward-Looking Statements” in the Company’s Form 10-K Annual Report for the year ended December 31, 2011 and in subsequent filings made prior to or after the date hereof. The Company does not intend to review or revise any particular forward-looking statement in light of future events.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit

For more information, contact:

For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations;
Tel: (215) 698-5051; Email:

For investors: Thomas A. Kelly, Senior Vice President Finance, Tel: (215) 698-5341, or
Ed Bisno, Bisno Communications, Tel: (212) 717-7578.

SOURCE﹛Crown Holdings, Inc.

Written by asiafreshnews

May 16, 2012 at 4:54 pm

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Coty Inc. Announces Launch of New Corporate Website:

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New Website Will Act as Hub for brands and Authority on Beauty

NEW YORK, May 15, 2012 /PRNewswire-Asia/ — Coty Inc., a leading global beauty company, unveiled today its new corporate website, The site’s fresh look and feel modernizes the company’s digital presence and is designed to reflect Coty’s innovative “Faster. Further. Freer.” corporate culture.

Iris Worldwide, an independent, integrated marketing agency, created the new website, bringing Coty’s distinguished portfolio of brands to life. The new site incorporates the most current content from each of Coty’s 50+ brands’ Twitter, Facebook and YouTube pages, creating a continuously evolving site.

“The refreshed Coty website provides a live snapshot of a brand’s world through a real-time, socially-enabled experience,” said Sean Reynolds, global creative director at iris. “The new site construction pays homage to each brand, granting them control over their individual pages in order to convey a unique brand personality.”

Coty’s brands include adidas, Beyonce, Calvin Klein, Davidoff and Rimmel. The site highlights the company’s balanced portfolio of fragrance, color cosmetics, nail, and skin and body care labels. Geared towards current Coty employees, prospective talent, media, investors and consumers, the site is unique in its wide range of audiences and serves as a looking glass into Coty’s unique corporate culture.

“We are thrilled to announce the launch of our new corporate website, which we feel better represents our culture, constantly evolving brand portfolio and rich history,” said Coty CEO Bernd Beetz. “By incorporating social media, we are bringing Coty content to a higher level, providing users with accurate, up-to-date information in one central location.”

The site also features a newsfeed, located on the home page that will highlight brand news and press releases.

“The new website works for everyone within the brand world 每 from consumers, to brand managers,” continued Reynolds. “Creating a site that works across the whole Coty brand portfolio, whilst retaining an intuitive ease of use, has made the project both challenging and unique.”

Iris Worldwide has been working with Coty since 2008. The agency’s previous work with Coty includes the creation and execution of Beyonce Parfums global website and Facebook page; the Madonna Truth or Dare website; Faith Hill and Tim McGraw’s Soul2Soul website and Facebook page and Rimmel London’s fully integrated social media strategy and activation.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry.

Today Coty Inc. is a recognized leader in global beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Beyonce Knowles, Celine Dion, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.

For additional information about Coty Inc., please visit

1. Not available in North America

About iris Worldwide

Iris Worldwide is an independent, integrated marketing agency with offices in New York, Atlanta, Miami and Mexico City. Iris creates Extraordinary Ideas that deliver Extraordinary Results for some of the most innovative brands in the world including Coty Inc., Reckitt Benckiser, Sony, adidas, Reebok, InterContinental Hotels Group, Coca-Cola and Diageo.

Over the past 13 years, iris Worldwide has distinguished itself from other agencies by building deep capability across digital and social media, retail and property activation and CRM and loyalty marketing. This allows the agency to develop strategic and creative marketing solutions that provide competitive cut through by being interesting, valuable and a part of popular culture.

Launched in London in 1999, iris Worldwide is one of the fastest growing marketing networks in the world and today has over 1000 employees working in 13 countries across the Americas, Europe and Asia.

SOURCE﹛Coty Inc.

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May 16, 2012 at 4:41 pm

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Supermicro(R) Debuts New X9 DP and 4-Way MP Platforms

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First-to-Market X9 Dual-Processor E5-2400 Based Platforms Offer Power/Cost Optimized Solutions and Advanced X9 Multi-Processor E5-4600 Based Platforms Target High-End Enterprise and HPC Applications

SAN JOSE, Calif., May 15, 2012 /PRNewswire-Asia/ — Super Micro Computer, Inc. (NASDAQ: SMCI), a global leader in high-performance, high-efficiency server technology and green computing, announces it is shipping server solutions optimized for Intel(R) Xeon(R) E5-2400 “Sandy Bridge-EN” and E5-4600 “Sandy Bridge-EP” series processors.


“Supermicro leads the industry with the widest range of solutions targeting Data Center, high-end Enterprise, High Performance Computing and entry level SMB applications,” said Charles Liang, President and CEO of Supermicro. “We’ve optimized our X9 DP server solutions to meet the demands for cost sensitive applications where customers can retain overall performance, opting for cost effective CPUs and essential functionality. X9 4-Way MP solutions are designed for compute-intensive tasks with support for up to 4 CPUs with 8 or 6 cores, 1TB of memory, up to 8 PCI-E 3.0 and dual 1GbE or 10GBase-T interconnectivity. With Supermicro’s first to market products and breadth of application optimized solutions, customers have an immediate path to positively impacting their bottom line.”

New X9 Dual-Processor (DP) solutions offer a cost optimized entry point for Data Centers looking for best power usage effectiveness (PUE). Systems built around Supermicro’s compact 12″ x 10″ form factor (X9DBL-3/i(F), X9DAL-3/i) and UIO (X9DBU-3/iF) “B2” socket motherboards are engineered with high quality, cost-effective components delivering customers the best performance-cost ratio. They feature memory capacities of up to 192GB (X9DAL, X9DBL) and 384GB (X9DBU), plus PCI-E 3.0 support. SuperServers based on the X9DBU series motherboard feature Supermicro’s innovative UIO architecture that supports full height expansion cards in 1U and 2U chassis making them ideal for data center and network/security appliances (6017B-NTF, 6017B-URF, 1027B-URF, and 2U 6027B-URF). SuperWorkstations based on the X9DAL series motherboard are ideal for CAE/MCAD/ECAD/GIS, video editing, and 3D animation (7037A-iL). SuperServers based on the X9DBL series motherboard are ideal PUE optimized servers for Data Centers, web servers, search engine appliances, gaming systems and ATMs (6017B-MTF, 6017B-MTLF, 6017B-MTRF, 1027B-MTF).

Supermicro’s X9 4-Way Multi-Processor (MP) platforms targeting high-end Enterprise IT and high performance computing (HPC) are also available supporting Intel’s latest Xeon(R) processor E5-4600 family. Supermicro will exhibit its new X9 4-Way platform at Intel Developer Forum (IDF) Brazil, May 15. 4-Way servers are built around Supermicro’s high-end MP serverboards (X9QR7/i-(T)F+, X9QR7/i-(J)(T)F) which are designed to maximize the performance and energy efficiency, making them ideal for mission critical and data-intensive applications. Supermicro’s new advanced 4-Way platforms support a massive 1TB ECC Reg. DDR3 memory in 32 DIMM slots and feature up to 8x PCI-E 3.0 x16 expansion slots, onboard 6Gbps SAS/SATA hardware and host-based RAID controllers, an onboard dual-port 10GBase-T Intel(R) Ethernet controller and redundant Platinum level high-efficiency (94%+) digital switching power supplies. SuperServer(R) solutions are available in 1U (8017R-TF+/7FT+), 2U (8027R-TRF+/7RFT+), 4U Tower (8047R-TRF+/7RFT+) and 4U SuperStorage (8047R-7JRFT/4047R-7JRFT) systems. Engineering, scientific, computational finance and geophysics applications can all benefit from the enhanced CPU, I/O, expansion and networking capabilities of Supermicro’s new 4-Way MP platforms.

Supermicro’s exhibits at IDF Brazil include the debut of the 4-Way 8017R-7FT+, a 2U SuperServer 2027GR-TRF( ) optimized for Intel MIC and the innovative 2U Twin2(R) 6027TR-H70RF( ). Also on display will be Supermicro’s new X9 MicroCloud 5037MR-H8TRF( ) supporting the Intel(R) Xeon(R) E5-2600 processor family. For more information on Supermicro’s complete line of high-performance, high-efficiency server and storage solutions, visit

About Super Micro Computer, Inc.
Supermicro(R) (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions(R) for Data Center, Cloud Computing, Enterprise IT, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its “We Keep IT Green(R)” initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market.

Supermicro, SuperServer, MicroCloud, Building Block Solutions and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names and trademarks are the property of their respective owners.


SOURCE﹛Super Micro Computer, Inc.

Written by asiafreshnews

May 16, 2012 at 3:33 pm

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Singapore Student’s “Marvel’s The Avengers Puppies” Goes Viral

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SINGAPORE, May 15, 2012 /PRNewswire-Asia/ — A YouTube video titled “Marvel’s The Avengers Puppies” by a Singapore student featuring puppies with human hands dressed up in Captain America and Thor costumes has gone viral with more than 500,000 views in less than 5 days.

The video was filmed, directed and uploaded by Tay Guo En, a Singapore undergraduate student waiting for his admission into Royal Melbourne Institute of Technology (RMIT). The viral video stars his national service buddies Gary Koh Zhi Wei, Kenneth Leong Jian Wei, as well as a Spitz called “Fluffy” and a Shetland Sheep Dog named “Echo”.

“Honestly, my only objective was to create something quirky to make people laugh and smile. I came across a video titled ‘Bizzle gets some Dunkers’ on YouTube and came up with the idea of creating my own human dog in superhero costumes that was in line with the launch of the movie ‘The Avengers’. This required a lot of work, but was relatively inexpensive to put together. Plus, it was a lot of fun!” explained Guo En.

Guo En, who is interning at Conversion Hub, was assigned a budget of less than S$1,000 to put this entire video together. The video was part of a social media campaign for Asia Food Recipe, which is a food recipe website that focuses on Asian cooking recipes.

Joel Fu, Principal Consultant at Conversion Hub and Digital Advisor to DMAS (Direct Marketing Association of Singapore), commented on the need for marketing campaigns to have a viral element built into it, “To remain relevant in an increasingly competitive online landscape, digital marketing campaigns need to be on the edge with a high propensity to go viral. By going viral, a company can use media placement for an initial snowball, then rely on social media to provide an avalanche.”

The feedback so far has been overwhelmingly positive.  As of now, the video has only been online for less than 5 days and has garnered over 500,000 views.

To watch The Avengers Puppies in action, please visit Marvel’s The Avengers Puppies. To find out more about Asia Food Recipe, visit


Conversion Hub, an online marketing science company that helps clients achieve the No.1 or No.2 position in their market. Conversion Hub typically delivers a return on investment (ROI) improvement in excess of 100% to our clients. Headquartered in Singapore, Conversion Hub combines a decade of digital experience in online sustainability and marketing expertise, serving brands and government institutions such as Packard Bell, Philips, Bayer, Microsoft, SingTel, National Heritage Board, Prime Minister Office, Public Service Commission, National University of Singapore and many others.

For more information, visit

ABOUT ASIA FOOD RECIPE brings the Asian culinary world closer to you. With over hundreds of thousands of recipes focusing on Asian food recipes, Asia Food Recipe is Asia’s largest online recipe portal. At, you can also read thousands of independent reviews from fellow cooking enthusiast and use cooking-simplifying features such as conversion calculators, preparation videos and consumer generated ratings – all to enable you to explore the Asian culinary world with us! Go ahead and explore the largest range of Asian cuisines with the Asia’s leading cooking recipe portal.

For more information, visit

Press Contact:

Guo En
Conversion Hub

Source: Conversion Hub

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May 16, 2012 at 3:10 pm

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Game Change Rio: Ruin the World or Save our Planet?

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WASHINGTON D.C., ZURICH, and FRANKFURT, Germany, May 15, 2012 /PRNewswire-Asia/ — A game with a difference is being launched this week: Players can ruin the world or save our planet by opting for choices based on real-world data that has not been publicly available so far. The Facebook game aims to mobilise people to demand action rather than just talk from the Rio+20 summit in June.

Game Change Rio offers a great way to engage with the complexities facing our planet today. “Once more of us begin to understand the issues involved, we have a better chance of changing the game,” said Hans Herren, winner of the World Food Prize in 1995, and one of the initiators of the game.

Some 20 years ago, the Earth Summit, the United Nations Conference held in Rio de Janeiro, sounded the alarm on the future of our planet. Very little has happened since and Rio+20 was called to address global inertia and make change happen after all. But this follow-up summit is up against many vested interests and only with strong public pressure, is there hope for a game change.

“We developed ‘Game Change Rio’ to get the message to people we might not reach through other channels,” Herren said. To make it truly global, the game is available in English, Arabic, Chinese, French, German, Portuguese, and Spanish. A trip to the Rio summit awaits the player with the highest score and additional prizes will go to weekly champions.

Game Change Rio gives access to real-world data that so far has only been available to experts and policy makers. Based on the Millennium Institute’s Green Economy Model, which was commissioned by the United Nations Environment Programme (UNEP), the game includes all relevant sectors of the world’s economy and the natural resources available. All of these elements are linked and effects of policies are seen in their full complexity. The model has over 5,000 indicators, and with the 125 policy cards developed, the game has over 100 million possible outcomes.

Game Change Rio, the idea of Biovision – Foundation for ecological Development, CodeSustainable and the Millennium Institute, aims to raise awareness for the issues that need to be addressed if future generations are to enjoy life on this planet and goes on to propose solutions to the problems we are facing.

To play the game, for further information, interview opportunities and pictures, please go to

SOURCE﹛Biovision 每 Foundation for ecological Development, CodeSustainable, Millennium Institute

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May 16, 2012 at 2:26 pm

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BBC Worldwide and Viki Partner to Bring Global Video Advertising to New Markets

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SINGAPORE, May 15, 2012 /PRNewswire-Asia/ — Viki, Inc., the global TV site powered by fans, today announced a video advertising partnership with BBC Worldwide. The partnership leverages the strong sales and operations team at BBC Advertising, BBC Worldwide’s advertising sales business, to help Viki meet global interest and demand for video advertising opportunities in Asia, Europe and the Americas. The deal follows a partnership announced last year between the two companies, including a BBC Worldwide content licensing agreement and strategic interest in Viki’s Series B funding.

Through the advertising partnership, Viki offers top brands visibility among coveted young Internet consumers through premium video content, including TV shows, movies and music videos across the web and mobile devices screens, from web to mobile to Smart TV. Earlier this year, Viki ran successful campaigns for several leading CPG brands in South East Asia.

“With viewership growing by millions each month, we are excited to partner with BBC Worldwide and to connect with globally-focused and innovative advertisers, said Razmig Hovaghimian, CEO and co-founder of Viki. “The appetite for premium global video with local audiences is proving to be compelling for advertisers, especially with the highly engaged audiences found on Viki.”

BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, sells advertising and sponsorship solutions on behalf of BBC Worldwide’s commercial portfolio across broadcast, online and mobile platforms globally.

“Viki brings both popular and undiscovered global entertainment to video hungry audiences in hundreds of markets,” said Chris Dobson, MD Global Advertising Sales at BBC Worldwide, “and being able to offer this audience, alongside those we generate through our BBC services, extends the spectrum and diversity of media opportunities we can take to advertisers across the world.”

Viki offers premium global content for the world’s leading genres including Korean dramas, Japanese Anime, Spanish novellas, Bollywood, and award-winning independent films from many countries. The company has distribution deals with Hulu, Netflix, Yahoo, MSN; as well as content from BBC Worldwide, NBC, A&E; TVB in Hong Kong, SBS in South Korea, Fuji TV in Japan and Amedia in Russia.

About Viki
Viki is international video site accessed from over 200 countries around the world, with TV shows, movies and other premium content, translated into more than 150 languages by a community of avid fans. With over 1 billion videos viewed and 200 million words translated, Viki uniquely brings global prime-time entertainment to new audiences and unlocks new markets and revenue opportunities for content owners. In 2011, Viki announced $20M in Series B funding from strategic investors include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as well as from existing investors Greylock Partners, Andreessen Horowitz, Charles River Ventures and Neoteny Labs, among others.

About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of 160 million pounds Sterling on sales of 1158 million pounds Sterling and returned 182m pounds Sterling to the BBC. For more detailed performance information please see our Annual Review website:

SOURCE﹛Viki, Inc.

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May 16, 2012 at 2:17 pm

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Donnie Yen Joins Jamie Oliver for Food Revolution in Asia

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Close to 500 Cities across 43 Countries to Mark Inaugural Day of Action on May 19, 2012
HONG KONG, May 15, 2012 /PRNewswire-Asia/ —


Responding to Jamie Oliver’s Food Revolution campaign, 800,000 people across the globe have signed the petition to ask for better food education and better health prospects. Among the supporters are celebrities like Jennifer Aniston, Sir Elton John, Robert Downey Jr., Justin Bieber, Orlando Bloom and many more.

(Photo: )
(Logo: )

Jamie Oliver also invited 20 influencers from the world to help spread the message. Donnie Yen (, Asia’s martial arts superstar, joins as Asia’s first representative for the campaign. Together with Sir Richard Branson, Gwyneth Paltrow and other famous personalities, Donnie shows his support for Food Revolution Day in this exclusive video to talk about food, cooking and his all-time favorite dish, the shanghai dumpling:

Food Revolution Day on May 19 is a chance for food lovers to come together to share ideas, knowledge and raise awareness about the world’s food issues. All around the globe, people are working together to make a difference in the food we eat. Food Revolution Day is about a movement to connect with the community through events at schools, restaurants, local businesses, dinner parties and farmers’ markets.

At the time of writing, 488 cities in 43 countries have organized activities for Food Revolution Day, including 360 public activities and 387 dinner parties. And the numbers continue to grow.

In Asia, besides connecting Donnie Yen to be the first representative from the region, DotAsia Organisation is helping coordinate a series of events, including organic food cooking master classes and organic farm carnivals as well as launching the Food Revolution Day Asia website ( and Asian Facebook page ( The website provides information about Food Revolution Day, cooking techniques and recipes in Chinese (including 50 recipes designed by Jamie Oliver).

Food Revolution Day Asia webpage:
Food Revolution Day Asia facebook page:

Media enquires: Beatrice Chan, +852-2368-8173,

SOURCE: DotAsia Organisation

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May 16, 2012 at 11:25 am

Posted in Uncategorized