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Archive for April 20th, 2012

The Chic Outlet Shopping(R) Villages Launch ‘The Art of the Detail’ Campaign

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A belt, a bag, a bangle, the little detail that ties it all together

LONDON, April 19, 2012 /PRNewswire-Asia/ — Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.

To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/53741-valueretail

This spring, the Collection of Chic Outlet Shopping(R) Villages launches “The Art of the Detail” campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.

You know those punchy neon and sherbet accent belts that can immediately funk up a kaftan? What about introducing bold geometric jewellery worn with a sharp work suit to really pack a punch? Surely you’ve discovered the ruthless-looking wedge that turns a sundress into a cocktail dress? And who can resist the transformative charms of a bright white day-to-evening clutch, one of the season’s key trends?

As part of “The Art of the Detail” campaign, the nine Chic Outlet Shopping(R) Villages will host a range of promotions and events from 16 April to 13 May, with Las Rozas Village near Madrid headlining the campaign with a VIP event premiering ‘The Art of the Detail’ film and a catwalk show hosted by international style icon Jerry Hall.

“I am delighted to support ‘The Art of the Detail’ campaign. Accessories are emotional. There is always a story to tell through your choice of accessory and they will often become your most treasured possessions. I look forward to visiting the Chic Outlet Shopping(R) Villages and discovering an elegant accessory or two for myself.” -Jerry Hall

Accessories are the grammar with which we punctuate our fashion lives. They must be interesting and varied, and with a visit to one of the Chic Outlet Shopping(R) Villages sourcing them can be fun and satisfying.

For a chance to win one of a host of fabulous accessories from your favourite brands including FURLA, COACH, MULBERRY and BALLY, watch
The Art of the Detail film on http://www.ChicOutletShopping.com/aotd between 16 April and 13 May 2012.

About Chic Outlet Shopping(R)

Chic Outlet Shopping(R) is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the nine Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in 2013, Shanghai – the Villages are synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture to bring its distinctive Chic Outlet Shopping(R) Villages to China will see its first Village – Suzhou Village(TM), located in historic Suzhou, 50 miles west of Shanghai – open in the fall of 2013. As with other members of the Collection, Suzhou Village(TM) will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.

SOURCE﹛Value Retail PLC

Written by asiafreshnews

April 20, 2012 at 2:17 pm

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D&AD and Unilever Announce a Long Term Strategic Partnership and the Launch of a New Award: The White Pencil

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LONDON, April 19, 2012 /PRNewswire-Asia/ — D&AD, the world’s leading body for the creative industries and Unilever, one of the world’s largest consumer goods companies, are today announcing a major long term partnership. As a first embodiment of this new collaboration, Unilever has pledged to support The White Pencil, an award designed to celebrate an idea that will change the world for the better. This investment will help fund a programme of educational activities to get people talking, joining in and taking action to really make a difference.
The White Pencil is the first new award in D&AD’s fifty year history. A D&AD Award, traditionally given as a black or yellow pencil, is considered the Oscar of the international design and advertising industries. The White Pencil builds on this tradition of rewarding excellence by driving the talent and skill of the world’s creative community into an idea that will improve people’s lives.

The White Pencil will be awarded annually to an idea that has been executed and demonstrated its ability to influence real and positive change. The first White Pencil will be awarded in November 2012 as part of D&AD’s 50th Birthday celebrations.

Unilever and D&AD are encouraging the international creative community to share their skills by participating in the inaugural White Pencil brief.

http://www.dandad.org/dandad/white-pencil

Marc Mathieu, SVP Marketing, Unilever, said: “On our mission to make sustainable living commonplace, our brands and our marketing have a great responsibility to inspire and stimulate positive change to people’s lives. To achieve this, we fundamentally believe in the power of creativity, and so it’s crucial that we work with the best creative minds in the world to help us. The challenge we have set ourselves is hugely ambitious; it’s going to be far from easy. It will constantly require fresh perspectives, innovative thinking and a passion for believing in the almost-impossible. That’s why our new long term partnership with D&AD and the White Pencil is so exciting, because it’s these qualities that are inherent within the creative community, and these qualities that will be instrumental in helping us deliver on our sustainable growth agenda.”

Tim Lindsay CEO D&AD said: “D&AD and Unilever share the belief that marketing has the power to change the world. The White Pencil will reward an innovative idea that changes the way we behave for the better. The best brand propositions are built around real consumer needs, and the people who develop them are craftspeople of great skill. I can’t think of anything we need more than a change towards safer, more sustainable lifestyles. And the best people to help us do that are the designers and advertising creatives who shape our behaviour on a daily basis.”

Notes to Editors:

D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. More than any other organisation, D&AD sets industry standards, educates and inspires the next generation. It promotes the importance of creativity, innovation and ideas in the business community. Visit http://www.dandad.org for further information. Registered Charity Number: 305992

More info, interviews and images please contact D&AD Senior Communications Manager Liam Fay-Fright, liam.fay-fright@dandad.org, +44(0)207-840-1122

SOURCE: D&AD

Written by asiafreshnews

April 20, 2012 at 11:04 am

Posted in Uncategorized