Asia Fresh News

Asia Fresh Stories

Archive for April 5th, 2012

A Clean Sweep for SPRG in the Financial Communications Category of Campaign Asia Pacific PR Awards 2011

leave a comment »


HONG KONG, April 3, 2012 /PRNewswire-Asia — Strategic Public Relations Group (“SPRG” or the “Group”), one of the largest public relations networks in Asia and the largest public relations consultancy in Hong Kong, is pleased to have swept all of the honours in the financial communications category of Campaign Asia Pacific PR Awards 2011 held on 30 March 2012; making it the only agency in 2011 to realise such an accomplishment irrespective of category. Among the three client awards received, SPRG was named the Winner of the Financial Communications Campaign of the Year, continuing the success that the Group enjoyed in 2010 in the category. SPRG was also honoured with the Best Financial PR Firm (Asia) title at the 2nd Asian Excellence Recognition Awards 2012 organised by Corporate Governance Asia held on the very same night.

Campaign bestowed “Financial Communications Campaign of the Year — Winner” to SPRG for the IPO communications campaign it developed for Tang Palace (China) Holdings Limited (“Tang Palace”; HKEx: 1181). The IPO took place amid weakened investment sentiment resulting from Japan’s nuclear crisis which subsequently raised public concerns over food safety and possible radioactive contamination from ingredients sourced from the country. SPRG devised an IPO communications programme that employed a mix of traditional tools and innovative soft angle initiatives. The programme successfully raised public awareness and shifted market attention towards the rapidly growing Chinese restaurant business. The public offering of Tang Palace was subsequently oversubscribed by more than 613 times with the offer price fixed at the upper limit, thus underscoring the success of the campaign.

SPRG is named finalist on seven occasions at Campaign Asia Pacific PR Awards 2011.

Awardees Project Title Award/Category

Tang Palace (China) The growth story of Tang Winner
Holdings Limited Palace in China, a Financial Communications
quality multi-brand
restaurant chain

Active Group Success Amid Adversity — Certificate of Excellence
Holdings Limited IPO Publicity Campaign Financial Communications
of Active Group

3D-GOLD Jewellery The Return to Glory of Certificate of Excellence
(HK) Limited 3D-GOLD Corporate Branding

Golden Village Harry Potter Movie Finalist
Marathon — The Arts, Entertainment
Epicentre of the Harry & Media
Potter Phenomenon

United Company Bridging Russia and Hong Finalist
RUSAL Limited Kong – From Russia with Corporate Publications
Love Finalist
Corporate Communicator

Strategic Public – Finalist
Relations Group PR Consultancy

Capping off the haul of awards was the naming of SPRG as “Best Financial PR Firm (Asia)” at Asian Excellence Recognition Awards 2012, organised by Corporate Governance Asia. The award spotlighted the company’s outstanding management team, which successfully expanded the business and upheld the highest standard of business ethics. In the past decade, SPRG handled over 230 IPOs — completed 21 new listings in Hong Kong in 2011 — maintained its number one position in the IPO communications market and far outperformed its peers.

Chairman and Managing Director of SPRG, Richard Tsang, remarked, “We are immensely proud to achieve a clean sweep in the financial communications category of Campaign Asia Pacific PR Awards 2011, as well as named ‘Best Financial PR Firm (Asia)’ by Corporate Governance Asia. In the case of the former, capturing all of the honours has underscored our professionalism in delivering services that are supported by effective and creative strategies, a reason why SPRG is the leader in the financial communications market. We will continue expanding beyond our home base to strategic locations around the globe; helping clients in the region reach out to the world and enabling overseas clients to be in touch with Asia.”

About Campaign Asia Pacific PR Awards

Running in its 11th year, the annual Asia Pacific PR Awards serves as a benchmark for the region’s communications industry, setting out to honour clients and agencies for the strategies, people and achievements that have transformed business and brands. The judging panel is led by leading professional from in-house ranks, as well as senior agency executives. All entries received this year are reviewed according to the demanding set of criteria.

About Asian Excellence Recognition Awards

The Asian Excellence Recognition Awards are designed to recognise excellence in investor communications, business ethics, corporate social responsibility, environmental practices and financial performance. The recognition were based both on the scores from the data submitted by the readers of Corporate Governance Asia and from interviews conducted with investors.

About Strategic Public Relations Group

Established in 1995, Strategic Public Relations Group is one of the largest public relations networks in Asia and the largest public relations consultancy in Hong Kong.

SPRG is an integrated public relations group with major focus on investor relations and financial communications. With 280 professionals working from nine offices in Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia, the Group provides clients with a comprehensive suite of world-class public relations services covering investor relations, corporate and marketing communications, consultancy and event management for automobile, IT, travel and hospitality, healthcare and pharmaceutical, luxury, sports and lifestyle service and product promotion, CSR communications, new digital media marketing, B2B communications, conference organisation and event marketing, media skills and presentation training, issues and crisis management, media relations, editorial support and translation and production. With a global affiliation network, SPRG has access to over 100 cities around the world.

SPRG earned the following accolades in the past three years:

Campaign Asia Pacific PR Awards 2011
– Financial Campaign of The Year
Winner (Client: Tang Palace (China) Holdings Limited)
Certificate of Excellence (Client: Active Group Holdings Limited)
Campaign Asia Pacific PR Awards 2010
– Asia Pacific Network of The Year
– Financial Campaign of The Year (Client: United Company RUSAL Plc.)

Asia Pacific SABRE Awards 2011
– Asia Pacific Financial Consultancy of the Year
– Winner — Financial Communications (Client: SBI Holdings, Inc.)
– Winner — Corporate Image (Client: 3D-GOLD Jewellery (HK) Limited)
The Holmes Report Top 250 Global Rankings 2011
– Ranked 64 — the ONLY Hong Kong-based PR network on the list
The Holmes Report Asia Consultancy Report Card 2009
– Hong Kong Consultancy of the Year

Marketing magazine’s Agency of the Year
– Local Hero of the Public Relations Agency of the Year (2010 & 2011)
– Best PR Campaign — Media Relations (2011)
(Client: United Company RUSAL Plc.)
– Local Hero of the Media Relations Agency of the Year (2010)

P&G Taiwan
– Best Integrated Marketing Case in PR Campaign (2010 & 2011)

For enquiries, please contact:

Strategic Public Relations Group
Eveline WAN
Tel : +852-2864-4822
Email :
Website :
Member companies : Hong Kong / Beijing / Shanghai / Guangzhou / Taiwan / Singapore / Malaysia

SOURCE﹛Strategic Public Relations Group

Written by asiafreshnews

April 5, 2012 at 4:13 pm

Posted in Uncategorized Launches Mobile App for Windows Phone 7

leave a comment »

LONDON, April 4, 2012 /PRNewswire-Asia/ —, the world’s leading hotel booking website, has today announced the launch of its mobile app for Windows Phone 7.

Launched last year, the mobile app has since received several million downloads. The app is also currently available for iPhone and Android devices, as well as a custom built version for the iPad which was added to the portfolio in September 2011.

The mobile app allows users to search and book almost 149,000 hotels around the world, either by entering the city they wish to stay or by finding hotels in their immediate location. The mobile app provides users with access to more than 20,000 exclusive last minute deals, hotel information and more than 6.5 million customer reviews (left by customers who have actually stayed in that hotel) on the go.

Christelle Chan for commented: “Since we first launched the mobile app last year, we’ve seen an increasing demand from people looking for hotels on the go, as 70% of all searches are made on the day they intend to stay.”

“If the latest stats are anything to go by, Windows Phone popularity is set to increase over the next few years and we have expanded our mobile portfolio to meet this demand. We’ve already seen great success through the App Store and Android Market, and are excited to make the app available to Windows Phone users too.”

Through the mobile app, users can also access the Welcome Rewards programme – a simple and unique loyalty programme which offers customers one free night for every ten nights stayed in over 65,000 partnering hotels worldwide (terms and conditions apply( )).

Already available as a free download for iPhone( ), iPad( ) and Android( ),’s mobile app is now available for Windows Phone( ) devices running Windows Phone 7.5 or higher, Symbian and MeeGo devices( ).


As part of Expedia Inc, which operates in all major markets, offers almost 149,000 hotels, B&Bs and serviced apartments worldwide. If a customer can find the same deal for less on a prepaid hotel, will match it. benefits from one of the largest hotel contracting teams in the industry negotiating the best rates for its customers, plus there are more than 3 million reviews from users who have actually stayed in the hotels to ensure customers make an informed choice when booking. Travellers can book online or by contacting one of the multilingual call centres.


Written by asiafreshnews

April 5, 2012 at 2:05 pm

Posted in Uncategorized

TITANIC to be Re-released in 4DX((TM))

leave a comment »

A breathtaking experience beyond 3D

LOS ANGELES, April 3, 2012 /PRNewswire-Asia/ — 4DX(TM) has partnered with Twentieth Century Fox International for the international theatrical re-release of TITANIC to open in 4DX(TM) theatres April 5th 2012. 4DX(TM) has recently finished working with LightStorm Entertainment on completing 4DX(TM) post-production.

Paul Hanneman, Co-President of Twentieth Century Fox International, stated, “4DX(TM) is a revolutionary cinematic technology that is already changing the way certain demographics view films. We look forward to continuing our relationship with 4DX(TM).”

4DX(TM) is an all-five-senses immersive cinematic experience that puts audiences into a film’s environment with motion, wind, fog, lighting and even scent-based special effects, going way beyond 3D. Launched in 2009 by CGV, Asia’s largest theater chain, 4DX(TM) is currently available at 29 locations worldwide with 50 auditoriums slated by year’s end 2012. Partners include regional powerhouses like Cinepolis in Latin America, Cinema City of Eastern Europe and Israel, and Major Cineplex Group in Thailand.

Ho Seung Lee, CEO of CJ 4DPLEX Co. Ltd., the company behind 4DX(TM) said, “We work with the world’s leading studios and filmmakers to bring movie magic alive for audiences. Presenting TITANIC, one of the greatest films ever made, in 4DX(TM) is a great honor and we are excited to usher audiences onboard to meet Jack and Rose.”

Since opening a 4DX(TM) Laboratory in Hollywood, the company is working closely with major studios and filmmakers in post-production to harness the technology of 4DX(TM) to enhance storytelling. Plans for U.S. theaters are progressing swiftly, with continued worldwide expansion to over 800 4DX(TM) auditoriums expected by 2016.

About CJ 4DPLEX Co. Ltd.

CJ 4DPLEX Co. Ltd. is an entertainment technology firm engaged in imprinting its proprietary technology 4DX(TM) onto Hollywood blockbusters and exhibiting these in specially equipped 4DX(TM) auditoriums. 4DX(TM) theaters are equipped with high tech motion seats that move in perfect sync with the on-screen action and heighten audience immersion by incorporating effects such as wind, fog, lightning, and scents. The motto of 4DX(TM) is “Don’t just watch the movie; be in it.” 4DX(TM) was recently named to CNNGo.Com’s “10 of the World’s Best Movie Theatres” list.

CJ 4DPLEX releases up to 20 day-and-date titles per year at 4DX(TM) cinemas, having included: “Avatar,” “Tron: Legacy,” “Transformers: Dark of the Moon,” “Mission Impossible: Ghost Protocol,” and more. Visit for more.


Written by asiafreshnews

April 5, 2012 at 1:56 pm

Posted in Uncategorized