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Archive for April 2nd, 2012

Tap Into The China Opportunity at The Canton Fair

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China’s largest trade fair takes on greater role in global economic downturn

GUANGZHOU, China, March 30, 2012 /PRNewswire-Asia/ — As the United States and Europe grapple with economic uncertainty, the Canton Fair has become an even more essential platform for foreign businesses seeking trade opportunity and new territory for business.

(Video: http://www.multivu.com/mnr/55419-tap-into-the-china-opportunity-at-
the-canton-fair )
(Photo: http://www.prnasia.com/sa/2012/02/15/201202151945196456.html )

The Canton Fair is the largest trade fair in China, drawing the best of Chinese manufacturers and more than 2,000 foreign companies from over 50 countries every year, including the US, Japan, Germany, Italy and the UK. In response to the global economic crisis, the fair had adapted in recent years to present new opportunities for foreign and Chinese businesses, as well as buyers.

“A restructuring global economy offers opportunities for trade, as well,” Zhong Shan, China’s Vice Minister of Commerce, said in a recent speech. “When preparing for the Canton Fair we have to follow the notion of scientific development and the ‘Steady Growth, Adjust Trade Structure and Promote Trade Balance’ policy to seize the opportunities and take on the challenges.”

The 111th session of the Canton Fair comes at an ideal time for foreign businesses as the Chinese government has also decided to boost imports to achieve a more equitable trade balance as part of its 12th five-year plan.

Luigi Capretto, owner of a Italian company called Foccacia Tech which makes bespoke air-conditioning units, says his business has boomed since he first started exhibiting at the 2004 Canton Fair, a year after first visiting as a buyer. “The Canton Fair put me in touch with many Chinese property development companies, architects and designers and now I even manufacture in China,” he says.

Foreign buyers will find plenty of opportunities to connect with Chinese businesses at the fair, as well. Robert ZQB, president of Spectra Cina, Inc., said he first exhibited at the fair in 1994 and now conducts about $50 million worth of business each year as a buyer. “In just 15 days, we can see the best products assembled in China, which makes us feel like we’ve had a travel all around China,” he said.

The 111th session of the Canton Fair will be held from April 15 to May 5 at the China Import and Export Fair Complex in Guangzhou, China.

For more information, please visit: http://www.cantonfair.org.cn

SOURCE﹛China Foreign Trade Center (CFTC)

Written by asiafreshnews

April 2, 2012 at 4:16 pm

Posted in Uncategorized

Tap Into The China Opportunity at The Canton Fair

leave a comment »

China’s largest trade fair takes on greater role in global economic downturn

GUANGZHOU, China, March 30, 2012 /PRNewswire-Asia/ — As the United States and Europe grapple with economic uncertainty, the Canton Fair has become an even more essential platform for foreign businesses seeking trade opportunity and new territory for business.

(Video: http://www.multivu.com/mnr/55419-tap-into-the-china-opportunity-at-
the-canton-fair )
(Photo: http://www.prnasia.com/sa/2012/02/15/201202151945196456.html )

The Canton Fair is the largest trade fair in China, drawing the best of Chinese manufacturers and more than 2,000 foreign companies from over 50 countries every year, including the US, Japan, Germany, Italy and the UK. In response to the global economic crisis, the fair had adapted in recent years to present new opportunities for foreign and Chinese businesses, as well as buyers.

“A restructuring global economy offers opportunities for trade, as well,” Zhong Shan, China’s Vice Minister of Commerce, said in a recent speech. “When preparing for the Canton Fair we have to follow the notion of scientific development and the ‘Steady Growth, Adjust Trade Structure and Promote Trade Balance’ policy to seize the opportunities and take on the challenges.”

The 111th session of the Canton Fair comes at an ideal time for foreign businesses as the Chinese government has also decided to boost imports to achieve a more equitable trade balance as part of its 12th five-year plan.

Luigi Capretto, owner of a Italian company called Foccacia Tech which makes bespoke air-conditioning units, says his business has boomed since he first started exhibiting at the 2004 Canton Fair, a year after first visiting as a buyer. “The Canton Fair put me in touch with many Chinese property development companies, architects and designers and now I even manufacture in China,” he says.

Foreign buyers will find plenty of opportunities to connect with Chinese businesses at the fair, as well. Robert ZQB, president of Spectra Cina, Inc., said he first exhibited at the fair in 1994 and now conducts about $50 million worth of business each year as a buyer. “In just 15 days, we can see the best products assembled in China, which makes us feel like we’ve had a travel all around China,” he said.

The 111th session of the Canton Fair will be held from April 15 to May 5 at the China Import and Export Fair Complex in Guangzhou, China.

For more information, please visit: http://www.cantonfair.org.cn

SOURCE﹛China Foreign Trade Center (CFTC)

Written by asiafreshnews

April 2, 2012 at 4:14 pm

Posted in Uncategorized

Afghan Wireless on Target to Hire 5,000 Local Afghan Employees

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KABUL, Afghanistan, March 31, 2012 /PRNewswire-Asia/ — Afghan Wireless (“AWCC”), Afghanistan’s leading telecom operator and one of Afghanistan’s largest private employers, has crossed a significant threshold in hiring more than 4,300 local Afghan employees. AWCC has a short-term goal of directly employing 5,000 locals before its 10th Anniversary to continue to show it’s commitment to the Afghan people. Indirectly, AWCC is involved with employing more than 100,000 local Afghans through Top Up card resellers, Public Call Office (PCO) members, and sim card dealers. AWCC’s work force is now comprised of over 97% Afghans showing AWCC is truly a company run and led by Afghans.

The 4,300 employed locals benefit from AWCC’s “Afghan Development Program” (ADP). ADP is the program that AWCC uses in providing training and retention services to its local staff. Amin Ramin, AWCC’s Managing Director, had this to say about AWCC’s investment in personnel resources, “AWCC’s long-term growth ultimately rests on the successes of its employees. AWCC invests in our employees through training and development. We want AWCC to play a significant role in providing a better Afghanistan and that provides better lives for our employees. All our managerial staff members are expected to support a work culture directed towards helping our employees grow professionally, improve as individuals, and ultimately achieve their full potential.”

Mr. Nadir Abdullah, AWCC’s Human Resources Manager, commented on AWCC’s local recruitment effort. “AWCC actively recruits local Afghan candidates every day. AWCC creates opportunities for personnel development in these three ways:

1. On-the-job experiences
2. On-the-job relationships through networking & feedback
3. Formal training opportunities”

AWCC’s Chairman, Ehsan Bayat, is proud to continue to see Afghans building and maintaining the network, “AWCC strives to remain a telecommunication leader and is always interested in employing Afghanistan’s men and women that can contribute to the company’s future. The Afghan people have quickly grasped the telecom field through training and on the job experience and now run many facets of AWCC’s day to day operations. In turn, they are helping to provide for their families and make a better life. Also, many Afghans that have gained experience at AWCC have gone on to start their own businesses or joined other companies which has further helped develop the Afghan workforce. ”

For employment opportunities, kindly contact AWCC at http://www.afghan-wireless.com and be a part of AWCC’s commitment to the Afghan people.

About Afghan Wireless – Headquartered in Kabul, AWCC serves approximately 4,000,000 subscribers throughout Afghanistan; and is one of the largest employers of Afghans. AWCC employs over 4,300 people directly and another 100,000 indirectly. AWCC is a leader in delivering wireless and broadband communication solutions to residential and business customers. Additional information is available at http://www.afghan-wireless.com or through the Telephone Systems International (“TSI”) website at http://www.tsiglobe.com.

CONTACT: Alberto Lopez, a.lopez@tsiglobe.com, +97 142278695

SOURCE﹛Afghan Wireless

Written by asiafreshnews

April 2, 2012 at 3:14 pm

Posted in Uncategorized

TripAdvisor Names Jenny Rushmore Director of Responsible Travel

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SINGAPORE, March 31, 2012 /PRNewswire-Asia/ — TripAdvisor( http://www.tripadvisor.com )(R), the world’s largest travel site, today announces the appointment of Jenny Rushmore to the position of director, responsible travel. In the newly-created role, Rushmore is charged with making environmentally-responsible travel more accessible to the environmentally-conscious consumer, ultimately helping even more travellers to plan and take the perfect trip.

(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )

Rushmore brings a wealth of relevant experience to her position. She joins TripAdvisor from Procter & Gamble where she held the role of global sustainability leader for the beauty and grooming business unit. Rushmore built the sustainability programme from the ground up, working with key industry stakeholders and achieving outstanding results. Prior to that, Rushmore held several senior positions in brand management, including the role of global brand manager for Gillette Venus.

Recent TripAdvisor research highlights the importance of sustainability both to consumers and the travel trade: a 2011 survey revealed that 70 percent of property owners plan to offer programs to reduce their environmental impact*, while 47 percent of travellers say they take eco-friendly factors into consideration in their travel plans**.

Stephen Kaufer, co-founder and CEO of TripAdvisor, commented, “TripAdvisor is committed to helping travellers plan and have the perfect trip and we recognise that many travellers value environmentally responsible travel. We’re delighted to have Jenny onboard — her extensive experience and leadership in sustainability make her the ideal person for our team.”

Jenny Rushmore commented, “As the world’s largest travel website, TripAdvisor is in a unique position to make environmentally-responsible travel more accessible. I very much look forward to leading this effort, ultimately fulfilling the needs of even more travellers.”

Rushmore will be based in TripAdvisor’s head office in Newton, Massachusetts. For more information on TripAdvisor, visit http://www.tripadvisor.com.sg.

*According to a survey of over 1,000 accommodation owners carried out by TripAdvisor in February 2011
**According to a survey of over 3,000 travellers carried out by TripAdvisor in November 2010

About TripAdvisor

TripAdvisor(R) is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include: http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com, http://www.smartertravel.com, http://www.tingo.com, http://www.travel-library.com, http://www.travelpod.com, http://www.virtualtourist.com, http://www.whereivebeen.com and http://www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012
**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012

(C)2012 TripAdvisor, Inc. All rights reserved.

SOURCE: TripAdvisor

Written by asiafreshnews

April 2, 2012 at 2:54 pm

Posted in Uncategorized

Afghan Wireless Extends Global Customer Reach with Recharge Partnerships

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KABUL, Afghanistan, March 31, 2012 /PRNewswire-Asia/ — Afghan Wireless (“AWCC”), Afghanistan’s leading telecom operator and one of Afghanistan’s largest private employers, has today announced an expanded services footprint by adding More Magic(TM) and very soon, ezetop(TM), two world leaders in mobile recharge, to their already popular TOHFA(TM) recharge service. With these three leading international top-up providers, Afghan Wireless customers and their friends and families throughout the world can recharge their own, or anyone’s, AWCC mobile phone at any time and from anywhere.

AWCC’s TOHFA(TM), launched in 2009, was one of Afghanistan’s first online mobile phone recharge services. To recharge an AWCC mobile number through TOHFA(TM) a customer simply visits the Afghan Wireless website (
http://www.afghan-wireless.com/tohfa) enters their/family or friend’s AWCC number, selects a denomination & pays with a credit card through Google-Checkout. The AWCC subscriber receives the airtime within an hour.

MoreMagic Solutions(TM), a leading mobile financial solutions provider, will soon expand AWCC’s international mobile phone recharge capabilities throughout the world. More Magic(TM) will provide AWCC top-up services through the internet at http://www.etopuponline.com, or by visiting any of the hundreds of thousands of participating retail locations worldwide. The AWCC More Magic(TM) solution is planned for activation before December 1, 2011.

ezetop(TM) and AWCC have reached an agreement to facilitate AWCC customers with additional mobile recharge access across Asia, the Middle East, Pacific, Africa, the Caribbean, Latin America, North America and Europe. As per this agreement, ezetop(TM) will integrate their mobile top-up services with AWCC’s platform to serve AWCC customers across the globe. ezetop(TM) enables people living or working abroad to instantly top-up mobile phones of family and friends back home. Services are available from over 350,000 retail stores across the world as well as from their online website, http://www.ezetop.com.

“AWCC welcomes MoreMagic Solutions and ezetop as new value added service providers along with our existing TOHFA service”, said Ehsan Bayat, AWCC’s Chairman. “AWCC strives to serve all of our customers as well as their geographically distributed family and friends who want to provide the AWCC customer with recharge credit. By providing our customers services from 3 international mobile top-up providers we can offer assurance that AWCC consumers will always be able to make or receive that next important call.”

About Afghan Wireless – Headquartered in Kabul, AWCC serves approximately 4,000,000 subscribers throughout Afghanistan; and is one of the largest employers of Afghans. AWCC employs over 4,300 people directly and another 100,000 indirectly. AWCC is a leader in delivering wireless and broadband communication solutions to residential and business customers. Additional information is available at http://www.afghan-wireless.com or through Telephone Systems International (“TSI”) website at http://www.tsiglobe.com

CONTACT:
Alberto Lopez
a.lopez@tsiglobe.com
+97 142278695

SOURCE﹛Afghan Wireless

Written by asiafreshnews

April 2, 2012 at 2:46 pm

Posted in Uncategorized

Afghan Wireless Extends Global Customer Reach with Recharge Partnerships

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KABUL, Afghanistan, March 31, 2012 /PRNewswire-Asia/ — Afghan Wireless (“AWCC”), Afghanistan’s leading telecom operator and one of Afghanistan’s largest private employers, has today announced an expanded services footprint by adding More Magic(TM) and very soon, ezetop(TM), two world leaders in mobile recharge, to their already popular TOHFA(TM) recharge service. With these three leading international top-up providers, Afghan Wireless customers and their friends and families throughout the world can recharge their own, or anyone’s, AWCC mobile phone at any time and from anywhere.

AWCC’s TOHFA(TM), launched in 2009, was one of Afghanistan’s first online mobile phone recharge services. To recharge an AWCC mobile number through TOHFA(TM) a customer simply visits the Afghan Wireless website (
http://www.afghan-wireless.com/tohfa) enters their/family or friend’s AWCC number, selects a denomination & pays with a credit card through Google-Checkout. The AWCC subscriber receives the airtime within an hour.

MoreMagic Solutions(TM), a leading mobile financial solutions provider, will soon expand AWCC’s international mobile phone recharge capabilities throughout the world. More Magic(TM) will provide AWCC top-up services through the internet at http://www.etopuponline.com, or by visiting any of the hundreds of thousands of participating retail locations worldwide. The AWCC More Magic(TM) solution is planned for activation before December 1, 2011.

ezetop(TM) and AWCC have reached an agreement to facilitate AWCC customers with additional mobile recharge access across Asia, the Middle East, Pacific, Africa, the Caribbean, Latin America, North America and Europe. As per this agreement, ezetop(TM) will integrate their mobile top-up services with AWCC’s platform to serve AWCC customers across the globe. ezetop(TM) enables people living or working abroad to instantly top-up mobile phones of family and friends back home. Services are available from over 350,000 retail stores across the world as well as from their online website, http://www.ezetop.com.

“AWCC welcomes MoreMagic Solutions and ezetop as new value added service providers along with our existing TOHFA service”, said Ehsan Bayat, AWCC’s Chairman. “AWCC strives to serve all of our customers as well as their geographically distributed family and friends who want to provide the AWCC customer with recharge credit. By providing our customers services from 3 international mobile top-up providers we can offer assurance that AWCC consumers will always be able to make or receive that next important call.”

About Afghan Wireless – Headquartered in Kabul, AWCC serves approximately 4,000,000 subscribers throughout Afghanistan; and is one of the largest employers of Afghans. AWCC employs over 4,300 people directly and another 100,000 indirectly. AWCC is a leader in delivering wireless and broadband communication solutions to residential and business customers. Additional information is available at http://www.afghan-wireless.com or through Telephone Systems International (“TSI”) website at http://www.tsiglobe.com

CONTACT:
Alberto Lopez
a.lopez@tsiglobe.com
+97 142278695

SOURCE﹛Afghan Wireless

Written by asiafreshnews

April 2, 2012 at 2:45 pm

Posted in Uncategorized

Valy as Afghan Wireless Brand Ambassador

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KABUL, Afghanistan, March 31, 2012 /PRNewswire-Asia/ — Afghan Wireless (“AWCC”), Afghanistan’s leading telecom operator and one of Afghanistan’s largest private employers, has today announced that Valy Hedjasi (“Valy”), Afghanistan’s most successful international pop singer, will become its brand ambassador.

Valy started playing traditional Afghan instruments at the age of seven. He has gained international recognition since his first two singles Delama Shekoondi and Bia Tu were released from his album “After Love.” His third single Qatanghani has also received critical acclaim. Valy’s concerts and recordings are extremely popular in Afghanistan and with Afghans all over the world.

Valy will be readily available to AWCC’s customer base through:

— Concert Performances
— Caller Ring Back Tones
— Music downloads from AWCC’s Website
— Special Appearances
— Customer Appreciation Events
— Free promotional music to AWCC Customers

“AWCC is very pleased and proud to have Valy serve as its new Brand Ambassador,” said Amin Ramin, AWCC’s Managing Director. “AWCC understands the popularity of Valy and the sense of national pride his performances and recordings bring to Afghans here at home and to all Afghans globally. AWCC with its nationwide reach will work to share Valy’s talents across all of Afghanistan. AWCC is as committed to bringing excellent service to our customers in Afghanistan and in helping to bring pleasure into their daily lives. Valy and AWCC are a natural combination.”

Valy had this to say about his AWCC Ambassadorship: “I grew up with two things in my hands, a musical instrument and a mobile phone connected to AWCC. When I was a teenager if I wasn’t singing then I was talking to friends over the AWCC network. It’s fantastic to now be associated with AWCC, a company that I feel a real connection with.”

Valy will soon be visiting Afghanistan to kick off a series of concerts, performances and to introduce some exciting new plans from AWCC.

About Afghan Wireless – Headquartered in Kabul, AWCC serves approximately 4,000,000 subscribers throughout Afghanistan; and is one of the largest employers of Afghans was founded by Ehsan Bayat. AWCC employs over 4,300 people directly and another 100,000 indirectly. AWCC is a leader in delivering wireless and broadband communication solutions to residential and business customers. Additional information is available at http://www.afghan-wireless.com or through Telephone Systems International (“TSI”) website at http://www.tsiglobe.com

CONTACT:
Alberto Lopez
a.lopez@tsiglobe.com
+97 142278695

SOURCE﹛Afghan Wireless

Written by asiafreshnews

April 2, 2012 at 2:13 pm

Posted in Uncategorized

14th Ceremony for the L’Oreal-UNESCO Awards for Women in Science: L’Oreal and UNESCO Renew Their Support for Science

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PARIS, March 30, 2012 /PRNewswire-Asia/ —

The L’Oreal-UNESCO For Women in Science Awards Ceremony, presided by Professor Gunter Blobel, Nobel Prize in Medicine 1999, took place last night at UNESCO headquarters. Five exceptional women scientists who contribute to resolving major global challenges were distinguished by the awards, presented by Irina Bokova, Director General of UNESCO and Sir Lindsay Owen-Jones, Chairman of the L’Oreal Corporate Foundation.

(Photo: http://www.prnasia.com/sa/2012/03/30/20120330223451288928.jpg )

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/53799-lorealfwis2012

Irina Bokova, Director General of UNESCO, commented, “In order to meet the challenges of the future, we must encourage science and women’s potential.”

Sir Lindsay Owen-Jones, Chairman of the L’Oreal Corporate Foundation reaffirmed, “This award has changed the lives of numerous scientific women. In becoming emblematic of the ethical commitment of our company, this program has inspired and motivated us all.”

For more information, visit: http://www.fwis2012.com

About the L’Oreal Foundation

The L’Oreal Foundation, created in 2007, pursues the goal of making the world a better place each day. It draws on the Group’s values and business to strengthen and perpetuate the Group’s commitment to social responsibility. As the second-largest corporate foundation in France, the L’Oreal Foundation is committed to three types of action: promoting scientific research in the fundamental and human sciences, supporting education and helping individuals made vulnerable by alternations to their appearance to reclaim their rightful place in society.

About UNESCO

Since its creation in 1945, UNESCO has pursued its mission of promoting science at the service of sustainable development and peace. It focuses on policy development and building capacities in science, technology and innovation and promoting and strengthening science education and engineering. UNESCO fosters the sustainable management of freshwater, oceans and terrestrial resources, the protection of biodiversity, and using the power of science to cope with climate change and natural hazards. The Organization also works to eliminate all forms of discrimination and to promote equality between men and women, especially in scientific research.

Press contacts:

L’Oreal
Catherine Rose / +33-1-47-56-85-42 / catherine.rose@loreal.com
Laura Lovasik / +33-1-47-56-76-77 / laura.lovasik@loreal.com

Publicis Consultants
Florence Marin / +33-1-44-82-45-17 / florence.marin@consultants.publicis.fr
Colette Genin / +33-1-44-82-45-31 / colette.genin@consultants.publicis.fr

UNESCO Press Office
Sue Williams / +33-1-45-68-17-06 / s.williams@unesco.org
http://www.unesco.org

Video: http://www.multivu.com/mnr/53799-lorealfwis2012

SOURCE﹛L’Oreal-UNESCO Pour les Femmes et la Science

Written by asiafreshnews

April 2, 2012 at 12:14 pm

Posted in Uncategorized

National Instruments at ICTLT 2012: NI Collaborates with Singapore’s Primary and Secondary Schools to Integrate NI LabVIEW in Learning Curriculum

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SINGAPORE, March 29, 2012 /PRNewswire-Asia/ —

News Highlights

— NI showcases leading edge graphical programming solutions for research and academia at the International Conference on Teaching and Learning with Technology (ICTLT) 2012 in Singapore.
— NI presents STEEL Programme, a joint initiative with the Science Centre Singapore and UNESCO Regional Science Bureau for Asia and the Pacific, and demonstrates LabVIEW and NI myDAQ application in the classroom.
— NI collaborates with Singapore’s Rulang Primary School and Fuhua Secondary School for the pilot roll-out of a junior LabVIEW certification program.

National Instruments (NI) reinforces its commitment to the advancement of research and academic pursuits as it participates in the International Conference on Teaching and Learning with Technology (ICTLT) 2012. A premier conference for educators and technology leaders, ICTLT 2012 takes place in Singapore from March 27-30.

“National Instruments’ commitment to the research and academic community is unwavering. We are delighted to take part in this year’s ICTLT, interact with educators from around the region, and show how cutting-edge technologies are being used to create collaborative and enriching learning environments,” says Chandran Nair, Managing Director for National Instruments Southeast Asia.

National Instruments is engaging students’ interest in STEM (Science, Technology, Engineering and Maths) learning by providing an interactive, project-based platform where they can explore, analyze and explain their findings just like the industry professionals. National Instruments uses real-world data, industry-tested technology and relevant projects to enhance students’ analytical and technical skills and at the same time, stimulate their interest to pursue engineering and science careers in the future.

Hai Sing Catholic School in Singapore is the pilot school for a self-paced learning initiative using the NI LabVIEW software. At ICTLT, a group of students from Hai Sing Catholic School will showcase how NI LabVIEW software is being creatively utilized in an Angry Eagle demo, an exhibit modelled after the highly-popular Angry Birds game for mobile devices.

NI will also present key outcomes and plans for the Science, Technology, and Engineering Education Exchange Laboratory (STEEL) Programme at the conference. Launched in September 2011, STEEL is a joint initiative with Science Centre Singapore and UNESCO Regional Science Bureau for Asia and the Pacific. It aims to build capacity of Ministry of Education officials, technical and vocational teachers, and students in South East Asian countries through curriculum development training, annual workplan to promote science, technology and engineering (STE) education, and support to STE competitions from district to regional level.

“Singapore is recognised for its world-class training and pioneering efforts in the use of ICT in education. Building on our long-standing ties with the country’s leading tertiary institutions, we now look towards closer collaboration with Singapore primary and secondary schools and help strengthen the foundation of an ICT-based education,” Nair shares.

National Instruments is piloting with Rulang Primary School (RPS) and Fuhua Secondary School (FSS) in Singapore to integrate a curriculum that teaches NI LabVIEW programming to primary and secondary school students, enhancing their technology proficiency and leading them towards a junior LabVIEW developer certification program, the first of its kind in the world.

An easy-to-use, interactive, graphical programming language, LabVIEW helps users write sophisticated programs and applications in a shorter amount of time without needing a computer science degree. In schools, the software helps students and researchers work more efficiently and creatively.

About National Instruments

Since 1976, National Instruments (www.ni.com) has equipped engineers and scientists with tools that accelerate productivity, innovation and discovery. NI’s graphical system design approach to engineering provides an integrated software and hardware platform that speeds the development of any system needing measurement and control. The company’s long-term vision and focus on improving society through its technology supports the success of its customers, employees, suppliers and shareholders.

Editor Contact:
Jessie Lee
National Instruments
Email: jessie.lee@ni.com
Phone: +65 6226 5886

SOURCE: National Instruments

Written by asiafreshnews

April 2, 2012 at 10:40 am

Posted in Uncategorized