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Meritus Hotels & Resorts Launches “The Meritus Touch” TVC Campaign

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SINGAPORE, Jan. 17, 2012 /PRNewswire-Asia/ — Following a global brand push in 2011 to breathe new life into Singapore’s pioneering hospitality brand and mark its growing presence in key international markets, multi-awarded Meritus Hotels & Resorts unveils a TVC campaign that fittingly celebrates the brand’s Asian heritage and four decades of signature Meritus hospitality.

(Logo: http://www.prnasia.com/sa/2011/12/09/20111209194931399475-l.jpg )
(Photo: http://www.prnasia.com/sa/2012/01/17/2012011718074036412.html )

Dubbed “The Meritus Touch”, the full, 60-second advertisement features the iconic Meritus Ambassador cutting a graceful silhouette in her red cheongsam, as she embodies the revered tradition of Asian hospitality — from the warmest greeting to the meticulous attention paid to every little detail as she prepares to welcome guests.

“As a brand, our service philosophy remains centred on Asian Grace, Warmth and Care as the essence of the Meritus Experience we consistently deliver to our guests. This is what we will continue to build on to set us apart from the pack, and as we move ahead with the times,” explains Michael Sengol, Chief Executive Officer, Meritus Hotels & Resorts.

“We are all about making the Meritus Difference at every customer touch point. The experience we bring is inspired by the genuine care we have for guests, and the warm, intuitive service by our people. Through this campaign, we hope the personality of our brand shines through and connects strongly with our audiences.”

A 30-second cut-down of “The Meritus Touch” video takes over the airwaves in a series of television advertisements slated throughout the first half of 2012, reaching households across Southeast Asia, Mainland China, Oceania, and the Middle East, to name a few.

The full version of the TVC material is also featured on Meritus hotels’ in-room TV systems, and online through the brand’s social media channels and at http://www.meritushotels.com.

Meritus Hotels & Resorts, the Hospitality Division of Singapore Exchange-listed Overseas Union Enterprise Limited (“OUE”), was recently awarded Singapore’s Most Popular Heritage Brand by the Singapore Prestige Brand Award Association.

Notes to Editors

About Meritus Hotels & Resorts

Meritus Hotels & Resorts is the hospitality division of Singapore Exchange-listed Overseas Union Enterprise Limited (OUE) which is amongst the key property players in Asia, and one of the few integrated developers in Singapore boasting a complete portfolio of prime assets across the retail, commercial, residential, and hospitality sectors.

As an award-winning hospitality brand, Meritus is synonymous with Asian hospitality and heritage, with luxury properties strategically located in key cities and idyllic resort destinations in Singapore, Malaysia, Mainland China, and soon 每 in all parts of the world. Its current portfolio includes the flagship Mandarin Orchard Singapore, Marina Mandarin Singapore, Meritus Pelangi Beach Resort & Spa Langkawi, Mandarin, Meritus Mandarin Haikou, and Meritus Shantou China.

For more information and to enjoy Best Rates by Meritus, visit http://www.meritushotels.com.

For further press information, please contact:

Janice Azupardo
Regional Vice President, Branding & Communications
Meritus Hotels & Resorts
Tel: +65-6831-6385
janice.azupardo@meritushotels.com

Grace Ho
Branding & Communications Executive
Meritus Hotels & Resorts
Tel: +65-6831-6054
grace.ho@meritushotels.com

SOURCE: Meritus Hotels & Resorts

Written by asiafreshnews

January 18, 2012 at 6:00 pm

Posted in Uncategorized

NetDragon and DeNA to Establish Joint Venture to Develop Mobile Social Games for Chinese Market

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New Company to Provide Chinese-Market Games on Mobage China

HONG KONG and TOKYO, Jan. 17, 2012 /PRNewswire-Asia/ — NetDragon Websoft Inc., a leading online game developer and mobile internet platform operator in China, and DeNA Co., Ltd., Japan’s leading social gaming platform operator, have announced today that NetDragon and DeNA will establish a joint venture to develop and operate mobile social games for the Chinese market. The new company is scheduled to be formally established in the first quarter of 2012, with paid-in capital of 6 million U.S. dollars and an initial staff of approximately 30.

The joint venture company will localize non-Chinese social games, including a roster of DeNA Group’s popular in-house and third party titles, for the growing smartphone market in China. The new company will then operate the localized games provided on Mobage China, the social mobile gaming platform operated by DeNA Group in china. The games will be available via NetDragon’s app distribution platforms, which are widely used by smartphone users in China.

The joint venture will allow DeNA to leverage NetDragon Group’s capability in developing and operating Chinese games, its proven business management experience in China, as well as NetDragon’s highly popular mobile app store. NetDragon will benefit from DeNA’s extensive expertise in mobile social games.

NetDragon will also enrich its smartphone marketplace with games from Japan and the U.S.

NetDragon and DeNA announced their initial strategic cooperation in April 2011, and Mobage China app has since been provided on NetDragon’s store. NetDragon’s smartphone marketplace is particularly popular, with more than 40 million users.

Long-term, the joint venture also plans to develop original in-house titles, including massively multiplayer online role-playing games (MMORPG), for Mobage users around the world.

About NetDragon

NetDragon Websoft Inc. is a leading innovator and creative force in China’s online gaming and mobile internet industries. Established in 1999, we are a vertically integrated developer & operator of MMORPGs and a cutting-edge R&D powerhouse. We launched our first self-made online game Monster & Me in 2002, followed by multiple titles including Eudemons Online, Conquer Online, Heroes of Might & Magic Online and Disney Fantasy Online. We are also China’s pioneer in overseas expansion, directly operating titles in overseas markets since 2004 in English, Spanish, Arabic and other languages. Our online games currently in development include Dungeon Keeper Online, TRANSFORMERS Online, Absolute Force, icombo, and a new version of Ultima Online. In the mobile Internet industry, we provide China’s leading marketplace for smartphone users, offering applications and content for the most popular mobile operating systems. NetDragon owns many well-known mobile Internet products, including 91 Panda Reader, 91 PC Suite, 91 Panda Space, sj.91.com and hiapk.com.

About DeNA

DeNA Co., Ltd. is a world-leading online service company, and operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 35 million users in Japan with more than 1,800 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.5 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe, China and South Korea. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit http://www.dena.jp/intl.

SOURCE﹛NetDragon Websoft Inc.

Written by asiafreshnews

January 18, 2012 at 2:16 pm

Posted in Uncategorized