Asia Fresh News

Asia Fresh Stories

Archive for January 17th, 2012

‘Imagination’ Steers Into India, in Top Gear, at the AutoExpo 2012

leave a comment »

NEW DELHI, Jan. 16, 2012 /PRNewswire-Asia/ — The international creative agency ‘Imagination’ has announced the opening of its new offices in India. Headquartered in London, with its Asia Pacific headquarters in Hong Kong, its other offices in the region are in Beijing, Shanghai, Singapore, Sydney, Melbourne, and Tokyo. Having first expanded into Hong Kong in 2000, the launch is symbolic of Imagination’s commitment to the dynamic Asia market.

Mark Barrett, CEO, Asia Pacific, Imagination said, “If we look around at businesses and brands, there is only so far, one can go with slimming down, re-engineering, streamlining it, which is where we step in, with our ability to create ideas and opportunities for brands, which help us transform business through creativity. Imagination is a global creative agency that focuses on creating engaging experiences and so helping create strong relationships between brands and consumers. To do this, we use media neutral platforms be it events, exhibitions, digital, retail design that are appropriate, to the brand situation.

“Our entry into India is a true manifestation of a well thought-out and structured growth plan of our business. India makes for an exciting and an exponentially blooming market. With an aim to strengthen the footing of our global and Indian clients, we are geared to reach new heights, with our distinctive approach to creating brand experiences.”

As a reflection of its seriousness to India, Imagination has appointed Uday Vijayan, a senior and respected marketing and communications professional as Director – Imagination India.

Uday began his career in account management and has worked with large global agencies including JWT, Bozell and GPJ. He has a deep understanding of the consumer-brand connect and uses this to create meaningful customer experiences. His rich exposure across durables, consumer goods, services, and technology categories are set to drive Imagination’s India growth. Uday is responsible for all aspects of the Indian operations, from setting up a team that is driven by the agency’s vision, to building client respect for the agency.

The Indian operations of the agency would be its 16th office in the world, keeping with the agency’s philosophy of being present in the key decision-making markets and achieving maximum coverage for brands worldwide. In the past, Imagination has produced some campaigns for India out of its international offices, but with the increase in demand, the bigger opportunity creatively; it has commercially merited presence within India. The agency has identified Mumbai and Bangalore as the locations for its India offices.

To mark its entry into the Indian market, Imagination created a series of unique and distinctive experiences at the AutoExpo 2012 for world-class brands such as Land Rover, Ford and Tata Motors. While the Tata Motors theme is “Inspired by People”, the Ford theme focuses on its four brand pillars of Quality, Green, Smart and Safety. The pavilions were designed to provide a compelling brand experience for the Auto Expo visitors. Imagination has previously designed the Tata Motors stand at the Auto Expo in 2010.

Imagination also handles clients like the Oberoi Hotels and Andaz Hotels by Hyatt, where they are leading the design and styling of the new Andaz Hotel in New Delhi.

Besides winning several prestigious international design awards, Imagination Asia Pacific took out Best Corporate Event for the launch of the Ford Ranger and best design for the Ford stand at the Sydney Motor Show at the Australian Event Awards.

About Imagination:

Imagination is a global creative agency that produces unexpected ideas that add business value. Headquartered in London, Imagination has an established presence in 16 locations across the globe. Founded 40 years ago, this creative agency firmly believes in creating distinctive customer experiences through a strong understanding of consumer and brand insights and the development of refreshing new ideas and creative. The agency has a robust client base of reputed companies like Jaguar, Aston Martin, Shell, Tata Motors, Ford, Canon, British Airways, The Body Shop, to name a few. Through its work, Imagination focuses on creating engaging experiences that help these brands create a strong relationship with their consumers. To do this, Imagination uses media neutral platforms like events, exhibitions, digital, retail design that are appropriate, to the brand’s situation.

Awards & accolades

Imagination’s London-based Digital team scored two awards at the 2010 Marketing Design Awards for the Lincoln Touch Table project, winning the Digital and Automotive, Marine, Aerospace categories.

Imagination won the Most Immersive Brand Event category for the Field Marketing and Brand Experience Awards 2009 for Olympic Rendezvous @ Samsung.

Imagination has been applauded for its digital work, winning multiple 2010 BIMA Awards. Imagination’s Red Campus project won the Content category, for its installation at Galleria Ferrari Museum celebrating Shell’s technical partnership with Ferrari, which had to plug into Italy’s school curriculum while appealing to all 200,000 annual visitors.


Written by asiafreshnews

January 17, 2012 at 4:22 pm

Posted in Uncategorized