Asia Fresh News

Asia Fresh Stories

Archive for December 22nd, 2011

Taiwan Innovation Shines Throughout Global PC Gaming Industry

leave a comment »

Brands like GIGABYTE and Tt eSPORTS are redrawing the playing field.

TAIPEI, Dec. 21, 2011 /PRNewswire-Asia/ — Taiwan is adding its flair for innovation to the global PC gaming industry. Brands like GIGABYTE, Thermaltake, and MSI are redefining the gaming landscape with their groundbreaking product design and rigorous promotion of e-sports.

(Photo: http://www.prnasia.com/sa/2011/12/06/20111206165748588915.html )

Among the top Taiwan brands making a foray into the global market is motherboard maker GIGABYTE. The company offers a wide range of motherboards created specifically to enhance gameplay for hardcore users, such as its signature Ultra Durable model and G1-Killer series boards, as well as a platform of mouse and keyboards designed to get help gamers perform at the highest levels.

Stewart Haston, technical marketing specialist at GIGABYTE, spoke about Taiwan’s role in the PC gaming sector.

“As with the broader PC market in general, the gaming PC segment is in most respects, dominated by Taiwanese manufacturing and innovation,” he said. Haston also pointed out that Taiwan possesses a closely-knit eco-system of component manufacturers that make products specifically designed for and marketed directly to gamers.

Tt eSPORTS is another local brand taking PC gaming to the next level. Founded in 2010, the company is a unit of PC case and cooling equipment maker, Thermaltake. Tt eSPORTS boasts a product line designed by gamers, for gamers, including gaming keyboards, mouse, and headsets.

Tt eSPORTS Managing Director Tony Liu explained how Taiwan is ideally suited for PC gaming product development.

“Product-wise, for Taiwan to design the products only makes sense because our community is very active in the games,” said Liu. “We have a lot of room to grow for hardware, as there is no language barrier.”

Taiwan also stands at the forefront of countries that are turning PC gaming into a professional sport, with Tt eSPORTS leading the charge. According to Liu, there are 15 professional gaming teams under the Thermaltake name, including Team Thermaltake in Germany. The Tt eSPORTS team trains rigorously on the company premises each day to drive up Taiwan’s competitive edge in the field.

“I think Taiwan stands in a very good position for design and to promote the e-sports lifestyle,” said Liu. “That’s how we see the growth potential of Tt eSPORTS as unlimited. Our mission is to create a cultural brand in e-sports, lifestyle, and technology.”

Tt eSPORTS recently announced its sponsorship of the premier Malaysian gaming organization MUFC Esports. The company said the sponsorship would give it the opportunity to begin supporting the Malaysian gaming and eSports scene. It also said it hopes to help drive Malaysian and South-East Asian eSports into the spotlight of the global community.

MUFC’s Business Development Manager Wei Jiat Sim commented on the partnership, “We are proud to be partnering with Tt eSports, to jointly promote a positive culture of competitive gaming around the world.

MUFC Esports will be representing Tt eSPORTS at global Defense of the Ancients and Heroes of Newerth events and will be providing valuable field-testing of Tt eSPORTS products in the tournament setting.

Other Taiwan companies highly involved in the gaming PC sector include PC chassis maker Lian Li and PC-maker MSI, which a survey of world-leading overclocking website HWBOT showed consistently ranked in the top 10 of graphic cards. Taiwan also possesses a wide range of firms that manufacture 3rd party CPU coolers as well liquid cooling kits, coolers for system memory and additional system fans.

GIGABYTE http://www.gigabyte.com
Thermaltake http://www.thermaltake.com/home.aspx
Tt eSPORTS http://www.ttesports.com/index.aspx
MSI http://www.msi.com
Lian Li http://www.lian-li.com

About Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan’s foreign trade and competitiveness in world markets. Over the past 40 years, TAITRA has played a key role in the development of the Taiwan economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community. Please visit http://www.brandingtaiwan.org or http://www.taiwantrade.com.tw( http://www.taiwantrade.org.tw ) for more information.

PR Contacts:

GolinHarris(Taiwan):
Jonathan Seidman
Tel: +886-2-2722-5369 ext 124
Mobile: +886-930-781-394
Email: jseidman@golinharris.com

TAITRA
Michelle Wu
Phone: +886-2-2725-5200 ext. 1319
Email: michellewu@taitra.org.tw

SOURCE﹛Taiwan External Trade Development Council (TAITRA)

Written by asiafreshnews

December 22, 2011 at 11:30 am

Posted in Uncategorized