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Archive for March 8th, 2011

Design for Change Challenge Targets 40 Schools in Its Second Year

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2011-03-08 14:25
SINGAPORE, March 8, 2011 /PRNewswire-Asia/ — Design for Change (DFC) Singapore continues to inspire students to creatively spark positive change with the DFC Challenge 2011 in Singapore. Registration for the 2nd Design for Change Challenge begins today with an informative briefing session at Telok Kurau Primary School. The programme is set to grow to include up to 40 schools this year from 10 schools that participated last year.

DFC Challenge is an innovative programme that aims to give children aged 9-14 an opportunity to express and put into action their own ideas for a better world. It encourages children to explore and identify ways in which they can make a difference, and helps them to design projects to create change within their community.

Kicking off the programme, DFC Singapore will run a series of workshops in participating schools that will help children discover ways in which they can enact change. Participants are guided as they carry out the programmes they have envisioned, which will then be showcased at the grand finale, the Social Change by Children (SoCh) Exposition that will be held in October this year.

The DFC Singapore programme is managed by SoCh in Action, a group composed of a dedicated team of volunteers and interns with a range of expertise and a common passion for working with children. SoCh in Action focuses on promoting community projects through innovative and engaging activities, such as DFC Challenge and the SoCh Exposition.

“We are very excited to bring Design for Change back, building on the success of last year’s School Challenge and SoCh Exposition,” said Madhu Verma, founder of SoCh in Action. “At the heart of DFC and SoCh is the belief that children are powerful drivers of change. They can make an impact on society; and we grownups should believe in them so they will believe in themselves.”

Verma said the DFC Challenge and SoCh 2011 organising teams have high hopes of boosting participation this year to as many as 40 schools. “We are pleased with the overwhelming interest of schools, teachers, parents, and the strong support of our corporate and institutional partners. We look forward to welcoming new partners on board and running a very successful programme this year,” she said.

“SoCh is a project with huge potential to enhance the creativity of today’s youth. At Maybank, we are committed to making lives better and we also believe in creating bonds between generations,” said Ms. Pollie Sim, CEO of Maybank Singapore, one of the sponsors last year.

The pilot implementation of the DFC Challenge last year saw 10 participating schools, five winning teams; and some 450 children, parents and teachers attending the SoCh Exposition.

Clementi Town Secondary School’s fundraising project for an earthquake stricken Haiti was recognised for having “Most Impacted People”. The student council sold T-shirts, designed by the alumni, in support of Charity Water — a non-profit organisation that provides clean water to the affected community.

Pasir Ris Primary School’s “Trash to Treasure” was awarded for being the “Easiest to Replicate.” The team of 11-year olds realised that a lot of household items, books and toys in fairly good condition find their way to the landfill. They started a blog listing down the unwanted goods and established a system to match them with the needs of people in the neighbourhood.

To learn more about the winning projects, DFC Singapore and SoCh 2011, please email

About DFC Singapore Challenge & SoCh Exposition

SoCh exposition is an extension of the Singapore chapter of Design for Change Challenge, an international programme that reached out to 50,000 schools in 21 countries. The Design for Change Challenge is an attempt to change how we relate to our society, people and environment. Design for Change Singapore 2010 successfully demonstrated the potential of giving young children an opportunity to design and implement solutions for issues that they felt were important. For more information, please visit

Press Contacts
Donna Garcia / John Tan
Rice Communications for Design For Change Singapore
Tel.: +65-6221-8045 / 8729
Email: /
SOURCE DFC Singapore & SoCh Exposition

Written by asiafreshnews

March 8, 2011 at 4:35 pm

Posted in Environment

Infineon Presents Smarter and More Robust ISOFACE(TM) Digital Input Product Family for Industrial Control and Automation Systems

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2011-03-08 11:00
SINGAPORE, March 8, 2011 /PRNewswire-Asia/ —

The new ISOFACE™ Digital Input products offer an integrated galvanic isolation of 500VAC (EN60664-1, UL508); expanding Infineon’s innovative product segment of galvanic isolated interfaces for industrial control and automation applications.

Based on the proven technology used in Infineon’s ISOFACE™ Digital Output products, robust galvanic isolation between the inputs – such as sensors or switches – of a control system on the one-hand and the microcontroller or bus ASIC on the other-hand is achieved.

High level of functional integration and energy-efficiency make ISOFACE™ Digital Input products ideal for highly compact and cost-efficient industrial control solutions such as input cards or sensor modules. Compared with alternative solutions they enable up to four times more channels on the same PCB (Printed Circuit Board) area.

The ISOFACE™ Digital Input products can sample information from multiple digital sources – such as sensors – in the automation system and transfer it to the CPU at communication frequencies up to 500 kHz, substantially exceeding the traditional solutions which depend on opto-couplers, making them ideal for high-precision or high-speed applications like bottling machines or paper producing and printing equipment.

EMI (Electromagnetic Interference) robustness of the control systems is improved with programmable deglitching filters in each of the 8 inputs (according to IEC61131-2 / Type 1/2/3) of an ISO1I813T.

In addition, the product’s channel-specific diagnostic capability supports detection of failures like input wire-break between a sensor and an IC input. The device’s supply voltage on the input side is monitored and in case of failures a two-staged warning signal is being sent to the CPU; thus greatly improving factory level maintenance and minimizing costly factory-floor down-times.

Based on IMS Research (report August, 2010) the industrial control market size is projected to be 6.5 million systems in 2011 and poised to grow by 10 percent going forward. This translates into an annual market potential of well over 30 million units for the ISOFACE™ Digital Input products.


Samples of the new ISOFACE™ Digital Input products ISO1I811T and ISO1I813T as well as evaluation boards are available as of now.

Hi-Res image is available on request.

About Infineon

Infineon Technologies offers semiconductor and system solutions addressing three central challenges to modern society: energy efficiency, mobility, and security. In the 2010 fiscal year (ending September 30), the company reported sales of Euro 3.295 billion with approximately 26,650 employees worldwide. With a global presence, Infineon operates through its subsidiaries in the U.S. from Milpitas, CA, in the Asia-Pacific region from Singapore, and in Japan from Tokyo. Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the OTCQX International Premier (ticker symbol: IFNNY).

Further information is available at

SOURCE Infineon Technologies Asia Pacific Pte. Ltd.

Written by asiafreshnews

March 8, 2011 at 12:05 pm

Posted in Uncategorized

HID Global Delivers First Gift Card Issuance Project to Major Retailers in Korea

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Pilot with HID’s FARGO(R) HDP5000 Printer/Encoders Expanded Business Opportunities and Boosted Retailers’ Sale

SEOUL, South Korea, March 8, 2011 /PRNewswire-Asia/ — HID Global( ), the trusted leader in solutions for the delivery of secure identity, today announced that it has introduced a pilot digital gift card issuance project at two Korean retail giants, Home plus and Shinsegae E-mart, utilizing HID’s FARGO(R) HDP5000( ) high-definition printer/encoders. With the HDP5000, the two retailers can now brand and customize gift cards for corporate customers and individuals, adding a level of personalization not available with conventional paper gift vouchers. The digital issuance of cards enables individuals and companies to create custom card designs using their own images, logos, personalized messages and other branding on the card.

“The on-demand digital gift card issuance program offered by HID Global helped us develop a unique differentiation strategy. Unlike paper gift vouchers, the digital gift cards are 100% personalized, providing consumers with a customized experience and instant gratification,” said Min-jung Lee, Team Manager, Corporate Business Division, Shinsegae E-Mart.

Opened New Markets for Increased Revenue

Facing Korea’s notoriously saturated consumer goods market and fierce competition, HID’s personalized gift card issuance solution has emerged as a significant revenue growth vehicle for the two retailers, opening up a new pre-paid gift card market in addition to credit cards and cash as conventional modes of payment. The retailers’ digital gift cards also had the capability of unlimited recharging and offered special discounts at franchise stores that prompted repeat purchases.

As of today, 250 FARGO HDP5000 card printers are deployed at Home plus and Shinsegae E-mart stores, and the digital gift card issuance pilot resulted in record-breaking sales, with triple digit growth over last year for Home plus during the 2010 Korean Thanksgiving season.

“With HID’s digital gift card issuance solutions, we boosted online affiliated cards purchases, and many of our customers were impressed by this concept,” said Chang-moog Cho, Team Leader, Planning & Strategic Team (Gift Voucher), Samsung Tesco Co. Ltd (Home plus). “For example, some company executives created tailored messages like ‘Happy Thanksgiving!’ on customized cards and distributed them to employees. The solution helped us achieve 200% growth during the 2010 Thanksgiving season.”

“This is the first time a digital gift card issuance project has been implemented in Korea or in Asia as a whole, and HID Global is pleased to be selected by Home plus and Shinsegae E-mart for this critical project,” said Kenneth Cheung, Director of Sales, Secure Issuance in East Asia with HID Global. “The two retailers evaluated several vendors and ultimately selected HID’s solutions because of the superb printing quality of FARGO HDP 5000 printers and in-country technical support. The successful deployment demonstrated our continued Genuine HID(TM) commitment to quality and service.”

Home plus and Shinsegae E-mart are currently the country’s top two retailers, followed by Lotte Shopping and Walmart, operating a combined 241 hypermarkets and 262 express stores nationwide.

About HID Global

HID Global is the trusted source for secure identity solutions for millions of customers around the world. Recognized for robust quality, innovative designs and industry leadership, HID Global is the supplier of choice for OEMs, system integrators, and application developers serving a variety of markets. These markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; highly secure government ID; and identification technologies used in animal ID and industry and logistics applications. The company’s primary brands include HID(R), ActivIdentity(TM), FARGO(R), and LaserCard(R). Headquartered in Irvine, California, HID Global has over 2,100 employees worldwide and operates international offices that support more than 100 countries. HID Global is an ASSA ABLOY Group brand. For more information, visit

(R)HID, the HID logo and FARGO are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.

Media Contact:

Fiona Yau
PR Specialist
Tel: +852-31609831


Written by asiafreshnews

March 8, 2011 at 11:59 am

Posted in Uncategorized