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Sharpening Sales Strategies for Bottomline Profit: Global Sales Expert Bruce Wedderburn Comes to Singapore

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2010-10-18 11:48 


SINGAPORE, Oct. 18 /PRNewswire-Asia/ — Bruce Wedderburn, a global expert in sales, and Huthwaite’s Vice President of International Operations, will be in Singapore for a series of presentations that will guide corporations to improved pipelines, more accurate forecasting and maximised profit from sales.

In leaner times, bottom lines were protected by cutbacks; but growth in late 2009 and 2010 bolstered revenues. Wedderburn says, “The big question being asked by companies as they budget for 2011 is how to maintain that revenue growth and do it in a way that drives significant increases in profitability per client, per deal, per region, per sales person.”

He says that sticking with GFC legacy strategies – cost-minimising then reliance on top line growth – will hold back organisations from capitalising on the current marketplace.

In his addresses to CEO’s, CFO’s and sales leaders, Wedderburn will reveal how to build on top-line revenue improvements of 2010 to advance bottom line results in 2011. He will also explain why commonly employed “best practice” metrics for predicting sales results are in fact unconsciously increasing sales costs and hindering margin growth. He will highlight some of the common and rarely detected sales practices that are silently eating away at every company’s bottom line.

As well as predictive metrics falling under Wedderburn’s analysis, he will also debunk the belief that having a large number of opportunities in the early stages of a sales pipeline is advantageous. He will outline strategies for addressing bottlenecks to accelerate sales and discuss strategies that have been proven to increase the probability of closing a deal.

Breakfast Seminar in Singapore:
Date:  Tuesday, 26 October 2010
Time:  7:00am – 9:00am
Venue: Raffles City Convention Centre, 80 Bras Basah Road

About Huthwaite

Huthwaite is the world’s leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies which include the internationally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your organization’s needs and develops customized sales performance improvement and coaching programs that drive real business results. For additional information on Huthwaite, please visit

Press Contacts:

Rosana Doble
Huthwaite Asia Pacific
Tel: +65-6733-5620

Donna Garcia/Rasyida Samsudin
Rice Communications
Tel.: +65-6221-8729
Mobile: +65-9734-8808


SOURCE Huthwaite


Written by asiafreshnews

October 20, 2010 at 10:08 am

Posted in Uncategorized

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