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New Integrated Office Helps Avery Dennison China Collaborate for Local Clients

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Spectacular space encourages cross-division innovation as “One Avery Dennison” inspires brands and makes the world more intelligent

SHANGHAI, Oct. 20 /PRNewswire-Asia/ — Avery Dennison, a global leader in labeling and packaging solutions, has brought its four key China business divisions under one roof for the first time to promote collaboration and innovation in support of its partners in China.

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Celebrating its new office in Shanghai today, Avery Dennison emphasized its revitalized “One Avery Dennison” brand approach. Its four China business divisions – Roll Materials, Retail Information Services, Graphics & Reflective Products, and Specialty Tape – share the integrated office space to foster inter-unit collaboration and present a unified image to customers, suppliers, distributors and other partners.

“After 15 years in China, Avery Dennison remains committed to investing in our people and facilities here,” said Anne Hill, Avery Dennison senior vice president of Human Resources. “This new office complements our training and development programs by creating a collaborative environment in which our people can use all of their skills to deliver the very best products and services to our partners in this dynamic market.”

The new office also showcases Avery Dennison’s vision of “making brands more inspiring and the world more intelligent”. Different areas are linked through a cohesive design concept which uses bold graphics, bright colors and the recurring image of the world globe on walls, doors and windows.

Diane B. Dixon, Avery Dennison senior vice president, Communications and Corporate Affairs, said: “The design of the Shanghai office superbly communicates the brand essence of Avery Dennison, with a visual impact that highlights our heritage in China and our core values: integrity, service, teamwork, innovation, excellence and community. The office is a fitting milestone for our 75th anniversary year and exemplifies the ‘One Avery Dennison’ concept that will take us to even greater strength in years to come.”

The inspirational interior design of the new Avery Dennison office has been created using Avery Dennison graphics materials, including vinyl wall film, frosted glass film, and reflective films and the latest printing technologies for these materials. These films allowed the office designers to use advanced design concepts to create impactful interiors for Avery Dennison. These materials can also be seen in many customers’ locations around Shanghai, in high-profile retail environments and at Shanghai World Expo, where Avery Dennison materials are used for the street signs within the World Expo Park and to create many other interior and exterior architectural features.

“With outstanding color clarity and faultless application, the Avery Dennison films deliver a high-quality finish every time. At our new Shanghai office, our solutions have helped to create a stimulating and supportive environment that is inspiring staff and clients alike,” said Fred Pereira, vice president & general manager of Global Fleet & Architecture, Avery Dennison Graphics & Reflective Products Division (GRPD).

Celebrating the office opening with staff in Shanghai today, Mr. Pereira, Ms. Hill and Ms. Dixon were joined by more than 130 local employees and divisional leaders from around the region.

New About Avery Dennison:

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. A division of Avery Dennison, Avery Dennison Graphics and Reflective Products provides imaging materials and service solutions for fleet, architecture, transportation, traffic and safety markets. For more information, visit or site

Media Relations:

Avery Dennison
Ms. Jenny Yang
Tel: +86-21-3395-1902

SOURCE Avery Dennison

Name of Printer:Finet Holdings Ltd.
Address of Printer:Room C, 11/F., Bank of East Asia Harbour View Centre, 56 Gloucester Road, Wanchai, Hong Kong

Written by asiafreshnews

October 20, 2010 at 4:47 pm

Posted in Uncategorized

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