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Asia Business Forum Stays Ahead of Competitors with Effective Online and Offline Media Tactics

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SINGAPORE, Sept. 7 /PRNewswire-Asia/ — With Asia Business Forum’s most highly anticipated congress, PR & Media China kicking off in Hong Kong on the 26-27 Oct, now is the time to register to be part of this dynamic PR & Media platform.

The 2-day congress offers you best practices from the industry’s leading professionals addressing issues on how various media relations efforts can yield a high return on investment of time and resources.

Find out how to work with the media to strengthen corporate image & branding for the near and long-term future.

PR & Media China 2010 will cover the most up-to-date issues and provide key solutions to challenges, led by leading figures in the industry including:

Clement Teo
Head of Corporate Communications

Nokia Siemens
PR & Leadership issues: Having what it takes to lead through these turbulent times

Clement leads APAC Communications for Nokia Siemens Networks, one of the world’s leading telecommunications equipment players. He was a technology editor with extensive reporting / writing experience in both IT and telecoms (enterprise IT and carriers/service providers) before crossing over to public and analyst relations. Clement has over 15 years of experience in the PR and media industries.

Robbie Hills
General Manager,Asia Pacific

The Rise of Social Gaming

Robbie Hills is recognised as one of the region’s most authoritative digital marketing experts.
On April 1st, 2010 he was appointed General Manager of RockYou APAC. RockYou is a leading innovator, creator, and distributor of content on the social web. The company provides customised, one-of-a-kind branding and promotional opportunities through its network of games and applications on social networking platforms like Facebook, MySpace, Bebo and hi5.

Richard Tsang
Chairman & Managing Director
Strategic Public Relations Group
Cross border and international communications for multi-national organisations

Richard Tsang is an investor relations/PR veteran with over 20 years of industry experience in Asia. In 1995, at the age of 29, he founded Strategic Public Relations Group (“SPRG”) in Hong Kong, and in less than 15 years, has built it into the largest Asian independent PR network and largest PR consultancy in Hong Kong.

Jason Leow
Director of Communications
Media Relations in China: when what you sell is not “sexy,” what do you do?

Jason Leow has more than 14 years’ experience in the media and communications industry. He started out as a political reporter at the Straits Times, Singapore’s main English-language daily, where he eventually became the China bureau chief. Moving into financial journalism, he joined The Wall Street Journal where he covered the movers and shakers of China’s banking industry and was also part of an on-site team reporting live from the Sichuan earthquake zone and the Beijing 2008 Olympic Games.

Mark Liveridge
Chief Marketing Officer
CSL Limited
The evolving and expanding role of today’s CMO

Mark plays a key role in CSL’s business transformation, including delivery of the globally award-winning NextG network. He leads the restructuring and delivery of the multi-brand, segment based, mass market engagement and lifecycle management model and also restructured retention, moving performance to world-class levels. He has also developed strategic partnerships with multiple global consumer brands including Asia Miles, Disney and Octopus.

Genevieve Hilton
Head of External Communications
BASF Asia Pacific

Implementing a Crisis Communications Readiness System

In Genevieve’s current role, she oversees all public relations and crisis communications efforts, including media relations, online communications, and crisis/issue communications. Prior to taking up this position, she was most recently Senior Vice President and Director of Client Services for Hong Kong at Ketchum, one of the world’s top ten public relations firms.

And many more!

Event Highlights:

  • 30 renowned industry professionals
  • 4 interactive round-table discussions
  • 2 Plenary sessions and 3 concurrent streaming sessions,” Corporate Image & Branding”,  “Corporate Communications & New Social Media” and “Strategic Marketing & PR”
  • 2 Pre-Congress Masterclasses
  • 16 hours of networking opportunities

Register now to ensure you don’t miss out on the discounted super early bird registration rate and save up to US$400 if you register by 25 August 2010.

Media contact:

Ruby Pham
Direct Marketing Executive
Tel: +65-6536-8676 Ext:114

SOURCE Asia Business Forum

Written by asiafreshnews

September 8, 2010 at 12:00 pm

Posted in Business & Finance

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